October, 27

Driving sales

Key Vocabulary

1.       Drive sales=increase sales

2.       Concrete solutions= a real or specific solution to a problem

3.       In the market= in the industry

4.       To match the competitors=be the as good as or better than others companies in the same industry

5.       Will not fly=will not work， will not be approved

6.       Promotion=something done to make people aware of a product（推销）

7.       Be here any minute= will arrive very soon

8.       To consider=think about  It sounds like something we should consider.

9.       Brilliant=excellent

10.   Kind of=有

 

A: All right people. We are holding this meeting today because we have got to do something about our sales, and we need to it now! I want concrete solutions. How do you intend to drive sales, Roger?

B: Well, in fact, we’re the most expensive in the market, so maybe we need to lower our prices to match the competitors?

A: Lower our prices? Not very creative. It will never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan?

C: Um, perhaps, um, a sales promotion. Maybe a two-for-one offer, or something like that!

A: What? That’s the same thing. Bad idea, really bad idea. Dammit people come on! Think! The CEO will be here any minute.

D: Do we have any ideas yet?

C: Yes, Mr. Swan, we were kind of considering a two-for-one offer to get more competive.

D: A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider.

A: Yeah, exactly. Just what I was thinking! In fact, that’s a brilliant idea! I’m glad we thought of that. Very creative.