担心因为涨价流失外贸客户，收藏好这些涨价模板！

更多外贸干货及开发客户的方法，尽在微信【千千外贸干货】

产品价格有所变动是正常的，但该如何通过邮件告知忠实客户价格变动，并最大程度防止客户流失呢？

01

提前告知客户

在涨价前，要预先给客户通知，最好提前 1-2 个月，并做详细的说明，留给客户充足的时间来调整他的销售价格。

02

明确提价的原因

大部分产品提价都是为了给客户提供更优质的产品，如果客户已经购买同一种产品几个月或几年了，更应该和外贸客户强调产品质量的重要性。例如，随着一些原材料越来越稀缺和昂贵，为了保持产品的质量，被迫提高使用这些材料的产品的价格。

03

给报价有效期

有些材料波动大的产品，在报价的时候，要给客户一个报价有效期限。这样当你调整价格时，可以以此为依据与客户沟通。另外，最好确定整个公司都知道涨价的消息，在成本差异、理由和物流等方面保持一致的声音，避免一些不必要的麻烦。

邮件模板

1

沟通告知

Hi，XXX,

The loss caused by exchange rate changes should not be borne by any of us, but it exists objectively and affects our cooperation, so we cannot ignore it.

As you can see, the exchange rate has been falling for several months, but we have never raised the price with you because you are our regular customer and we hope to not disturb you as much as possible. 

Our counterparts, other suppliers, increased their prices with their customers last month and we have been waiting for the exchange rate to go up because in this case we would not have increased our prices, but unfortunately the exchange rate is still falling.

In desperation, we consult you. Our offer is fair for both sides and we hope you will reconsider it.

Thanks, my dear sir. Hope we can have good and long cooperation.

Sincerely,

Your Name

2

沟通告知

Dear XXX,

Last year there was a 17% price increase from our suppliers. We have decided not to raise prices in 2022 and have shifted our focus to best meet the needs of our customers during these uncertain times.

We have carefully examined how we can continue so that you, our loyal consumers, do not bear the full brunt of these rising costs imposed on us. Our price line 2023 price increase of 5%, which will be effective June 14, 2023, will allow us to minimally adjust for costs due to continued increases in raw materials, packaging, shipping and labor.

We value your business and thank you for your continued support during our transition. We have all been through a lot this past year and look forward to your continued partnership as we navigate these unprecedented times. We believe that our use of the most advanced technology in the market, productivity and dedicated employees provide the necessary ingredients for our continued, mutual growth and success.

If you have any questions, please feel free to contact us at (xxx) 1234-1234.

All orders received and shipped prior to June 14th, 2023 will receive the current pricing.

Sincerely,

Your Name

3

沟通告知

Dear Purchasing Dept. / Buyer，

Please note that effective June 1, 2023, the prices of all our products will increase by 8%. This increase will affect all orders placed on and after the price increase date, without exception.

We are committed to continuing to provide quality products and services and have been working hard to find ways to minimize the magnitude and frequency of these price increases. Unfortunately, this increase is based on high market demand and the continued rise in raw material costs within our industry, which has forced us to raise our prices.

Thank you very much for your understanding and support!

Sincerely,

Your Name

4

提示客户产品报价有效期

Dear XXX,

Thank you very much for your email and sharing the information with me.

I fully understand your situation and know that you are quoting your client as per the quote given to you by XXXX (date). I am attaching the price here for your reference. You may notice that the price is valid for XXXX (date).

Be aware that material costs for XXXX fluctuate frequently and have gone up by XX%. Considering other aspects, such as the rising exchange rate of RMB against USD, the rapid growth of labor, transportation and energy, our costs have increased even more.

In any case, we value you as a very valuable customer and know that you have been working hard to focus on this customer and we would like to give you the most special offer of XX%. I also appreciate your understanding: at this price, we make almost no profit, just for you to keep a good customer relationship and get more orders for us in the future.

Sincerely,

Your Name