Magic Quadrant for Analytics and Business Intelligence Platforms 分析和商业智能平台的魔力象限

The definition of self-service is shifting in this field as augmented capabilities pervade platforms. At the same time, cloud ecosystems and alignment with productivity tools have become key selection factors.
随着增强功能的普及，自助服务的定义在这一领域正在发生变化。同时，云生态系统以及与生产力工具的结合已成为关键的选择因素。

This Magic Quadrant will help data and analytics leaders plan an analytics and BI roadmap.
该魔力象限将帮助数据和分析领导者计划分析和BI路线图。

Market Definition/Description 市场定义/说明

Analytics and business intelligence (ABI) platforms are characterized by easy-to-use functionality that supports a full analytic workflow — from data preparation to visual exploration and insight generation — with an emphasis on self-service usage and augmented user assistance.
分析和商业智能（ABI）平台的特点是易于使用的功能，该功能支持完整的分析工作流程——从数据准备到视觉探索和见解生成——重点是自助服务使用和增强的用户协助。

（王）竞争优势：分析能力。分析模型。

ABI platform functionality includes the following 12 critical capability areas, which have been updated to reflect areas of change and differentiation, particularly in capabilities more closely associated with augmented analytics:
ABI平台功能包括以下12个关键功能领域，这些领域已更新以反映变化和差异化的领域，尤其是在与增强分析密切相关的能力方面：

• Security: Capabilities that enable platform security, administering of users, auditing of platform access and authentication.
  安全性：实现平台安全性，管理用户，审核平台访问和身份验证的功能。
• Manageability: Capabilities that track usage of the ABI platform and manage how information is shared (and by whom).
  可管理性：跟踪ABI平台使用情况并管理信息共享方式（以及由谁共享）的功能。
• Cloud analytics: The ability to support building, deployment and management of analytics in the cloud, based on data stored both in the cloud and on-premises.
  云分析：基于存储在云中和本地的数据，支持在云中构建，部署和管理分析的能力。
• Data source connectivity: Capabilities that enable users to connect to, query and ingest data, while optimizing for performance.
  数据源连接性：使用户能够连接，查询和提取数据，同时优化性能的功能。
• Data preparation: Support for drag-and-drop, user-driven combination of data from different sources, and the creation of analytic models (such as user-defined measures, sets, groups and hierarchies).
  数据准备：支持拖放操作，用户驱动的来自不同来源的数据组合以及创建分析模型（例如用户定义的度量，集，组和层次结构）。
• Catalog: The ability to automatically generate and curate a searchable catalog of analytic content, thus making it easier for analytic consumers to know what content is available.
  目录：能够自动生成和管理可分析内容的可搜索目录的功能，从而使分析消费者更容易知道可用的内容。
• Automated insights: A core attribute of augmented analytics, this is the application of ML techniques to automatically generate findings for end users (for example, by identifying the most important attributes in a dataset).
  自动化见解：增强分析的核心属性，这是ML技术的应用，可自动为最终用户生成发现（例如，通过识别数据集中最重要的属性）。
• Data visualization: Support for highly interactive dashboards and exploration of data through manipulation of chart images.
  数据可视化：支持高度交互的仪表板和通过操纵图表图像进行数据浏览。
• Data storytelling: The ability to combine interactive data visualization with narrative techniques in order to package and deliver analytic content in a compelling, easily understood form for presentation to decision makers.
  数据叙事：能够将交互式数据可视化与叙事技术相结合，以便以引人注目的，易于理解的形式打包和交付分析内容，以呈现给决策者。
• Natural language query (NLQ): This enables users to ask questions and query data and analytic content using terms that are either typed into a search box or spoken.
  自然语言查询（NLQ）：这使用户可以使用在搜索框中键入或说出的字词来提问，查询数据和分析内容。
• Natural language generation (NLG): The automatic creation of linguistically rich descriptions of answers, data and analytic content. Within the analytics context, as the user interacts with data, the narrative changes dynamically to explain key findings or the meaning of charts or dashboards.
  自然语言生成（NLG）：自动创建答案，数据和分析内容的丰富语言描述。在分析上下文中，随着用户与数据交互，叙述会动态更改以解释关键发现或图表或仪表板的含义。
• Reporting: The ability to create and distribute (or “burst”) pixel-perfect, grid-layout, multipage reports to users on a scheduled basis.
  报告：能够按计划创建和分发（或“爆发”）像素完美的网格布局多页报告给用户。