Cocos Creator苹果应用商城上架指南

一.准备工作

1.一台安装了Xcode,部署了java环境,并未被标记过的mac机.什么是被标记过的mac机,被标记了的mac机是指在该机器上用Xcode将Achieve过后的包提交到苹果商店,然后被苹果判定是严重违规行为,并被封号了的账号,那么该机会被标记,继续在该机上提交将会有很大的风险.

2.认证了的开发者账号.

3.成套的美术素材,不要使用比较热门的游戏资源,容易被误判为马甲包.

4.确定小游戏类型,名称.类型最好是比较有创意的,智益类小游戏通过率最高,并且尽量减少里面的暴力血腥类容,引起争议会面临苹果审核团队的问询.名称确定后在苹果商店搜索有没有同名,确保不同名.

5审核资料

(1)截图三张,竖屏尺寸分别为1242X2208,1242X2688,2048X2732,横批反过来即可,不能包含阿尔法通道和透明度,PS可以关掉那东西;

(2)图标集合,从20X20到180X180不等,同样不能有阿尔法通道和透明度,详情参照我提交到SVN的图集范例;图标必须在Xcode打包的时候配置齐全,目前发现的是一个也不能少(我都不发PAD凭什么叫我给PAD图标),包括应用商店的图标,尺寸是1024X1024.

(3)隐私政策网站(必须的),参考http://dl3721.lilongji.net/po.html

(4)技术支持网站和营销网站是非必要的

(5)分级,特别注意分级一定要和游戏内容符合

(6)版权人,联系人以及联系信息,一般情况苹果的反馈是发往开发账号的邮箱的,但一些特殊情况苹果团队会给你打电话,所以能够接通的电话是必要的的,格式:+86 13XXXXXXX

二、提交流程

1.引擎构建,编译后用Xcode打开项目

2. Xcode登录开发者账号,选择好开发团队

3.配置图标,启动画面(搞个纯黑的就行了)

 

 

3.更改应用名称,注意要和应用商店提交的名字一致

 

 

4.不要用debug用release

 

5.achieve实现

 

6.提交到应用商店

 

 

选择自动签名即可

         

然后一直下一步就行了

7.应用商店完善信息,在苹果处理好构建版本,选择处理好的版本过后就可以提交以供审核了

四、经典的苹果意见反馈以及解决方案

Guideline 1.1.6 - Safety - Objectionable Content
Your app's metadata contains misleading content or content that is intended to deceive users.

Please note that adding a disclaimer to the app description is not sufficient if the rest of the metadata and the app are misleading.

The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.

说明:你的APP不安全,内容不准确
引起原因:包名错误,应用描述和内容不符合,截图和实际功能不符合,加载了可疑的组件(如webView,viedoView)但是没说明干嘛,使用了隐藏开关.

解决方法:保证包名正确,不要使用可疑的定义,截图一定要是最新的截图,描述可疑简略,但不要吹牛,参考注意事项1,4,5

Guideline 2.3.1 - Performance
We discovered that your app contains hidden features. Attempting to hide features, functionality or content in your app is considered egregious behavior and can lead to removal from the Apple Developer Program.

Specifically, your app contains functionality to load a webview of external content within the app for the purpose of third-party game streaming.

If you feel that we have misunderstood how your app functions and that your app is compliant with the App Store Review Guidelines, please reply to this message in Resolution Center to explain how this feature works.

The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.

说明:你的隐藏功能和见不得人的勾当被发现了

引起原因:这是一个比较严肃的问题,尝试隐藏一些功能被发现,视情节轻重,轻则延迟审核,重则封号

解决方法:删除隐藏功能或者将其使用正当化,参考注意事项5,7

Guideline 2.3.8 - Performance - Accurate Metadata

We noticed that the app name to be displayed on the App Store and the app name displayed on the device do not sufficiently match, which makes it difficult for users to find the app they just downloaded. The app names are:

- Name on the App Store: 英雄竞技场

- Name displayed on the device: RpgFight

说明:元数据不准确
引起原因:包名错误,可疑定义

解决方法:确保信息正确即可

Guideline 4.3 - Design

We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.

The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.

        

Next Steps

- Review the Design section of the App Store Review Guidelines.

- Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditionsof the Apple Developer Program.

 

- Once your app is fully compliant, resubmit your app for review.

 

When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.

 

Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.

Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.

If you believe your app is compliant with the App Store Review Guidelines, you may submit an appeal. Alternatively, you may provide additional details about your app by replying directly to this message.

Since your App Store Connect status is Rejected, a new binary will be required.

说明:著名的马甲包嫌疑

引起原因:代码抄袭,高度重合的功能,换皮APP

解决方法:.如果是自己写的,可以尝试采用在解决方案中心回复并加以说明,然后根据意见进行修改,但是这样周期会变的很长,果断放弃是个明智的选择.(如果你的4.3后面有个span,那基本没救了,马甲包敲定了)

Other

Hello,

We are unable to continue this app’s review because your Apple Developer Program account is currently under investigation for not following the App Store Review Guidelines’ Developer Code of Conduct.

Common practices that may lead to an investigation include, but are not limited to:

- Inaccurately describing an app or service
- Misleading app content
- Engaging in inauthentic ratings and reviews manipulation
- Providing misleading customer support responses
- Providing misleading responses in Resolution Center
- Engaging in misleading purchasing or bait-and-switch schemes
- Engaging in other dishonest or fraudulent activity within or outside of the app

During our investigation, we will not review any apps you submit. Please do not create a new developer account or make any app transfers while waiting for the investigation to be completed. Once we have completed our investigation, we will notify you via Resolution Center. Due to the nature of the investigation you will be ineligible to receive an expedited review until the investigation is completed.

We do not require any additional information from you at this time, nor do we have any additional details to share. We appreciate your continued patience during our investigation.

Best regards,

App Store Review

说明:你的账号被陷入调查了

引起原因:关联账号被封号了,如有被封过号的mac机;被封号的开发人信息和这次提交的资料相似;被封号了的账号下的APP转移到这个账号;刚注册的新账号

解决方案:没有解决方案,只有等,你唯一能做的只有询问过程,目前得知如果有问题会受到封号通知,如果没有问题就会结束调查,但是不会通知,周期14天到1个月不等,据说有人等了3个月(其实这个号基本凉凉了)

Guideline 2.1 - Information Needed

This type of app has been identified as one that may violate one or more of the following App Store Review Guidelines. Specifically, these types of apps often:

1.1.6 - Include false information, features, or misleading metadata.

2.3.0 - Undergo significant concept changes after approval

2.3.1 - Have hidden or undocumented features, including hidden “switches” that redirect to a gambling or lottery website

3.1.1 - Use payment mechanisms other than in-app purchase to unlock features or functionality in the app

4.3.0 - Are a duplicate of another app or are conspicuously similar to another app

5.2.1 - Were not submitted by the legal entity that owns and is responsible for offering any services provided by the app

5.3.4 - Do not have the necessary licensing and permissions for all the locations where the app is used

Before we can continue with our review, please confirm that this app does not violate any of the above guidelines. You may reply to this message in Resolution Center or the App Review Information section in iTunes Connect to verify this app’s compliance. 

Given the tendency for apps of this type to violate the aforementioned guidelines, this review will take additional time. If at any time we discover that this app is in violation of these guidelines, the app will be rejected and removed from the App Store, and it may result in the termination of your Apple Developer Program account.

说明:这是令人震惊的2.1大礼包

引起原因:新号,长时间未使用的老号,调查结束的账号,被封号了申诉回来的账号

解决方案:一一回复即可,范本参考:

Dear Apple Review Team,

Thank you for your patient review. As for the 7 audit clauses you mentioned, our development team has carefully checked and studied them, and now we reply as follows:

1.1.6: we do not contain false information or misleading functions, all the information are true.

2.3.0: we did not change any concepts or features after passing.

2.3.1: we did not switch to any gambling or lottery websites, we are the native App

3.1.1: we all use apple pay in the game and do not use any third-party payment.

4.3.0: our game content is developed by ourselves, there is no plagiarism or a lot of similarity.

5.2.1 our App has no legal entity and copyright risk.

5.3.4: our App does not use any location-related functions and permissions.

After careful self-examination, we come to the conclusion that our App needs to be launched before XXXXX(时间), because we have a lot of promotion activities in progress. If we cannot launch the App, then a lot of promotion expenses will be wasted.

Hope the apple audit team can continue to review, thank you.

Guideline 3.1.1 - In-App Purchase

We noticed that your app contains a payment mechanism other than in-app purchase for digital content or to unlock features or functionality within your app, which is not appropriate for the App Store. In-app purchase is the only valid in-app payment mechanism for digital content.

Note: Continuing to hide functionality within your app or other dishonest acts may result in the removal of your apps from the App Store and termination of your Apple Developer Program membership and all associated memberships. 

说明:第三方内购被发现了

引起原因:第三方支付方式引起的,如果是隐藏并尝试逃避苹果支付会直接导致封号

解决方案:不可以使用苹果支付以外的第三方支付,如微信或者支付宝来支付,要么不要被发现,要么遵循苹果的支付机制

五、总结

苹果上线应该遵循以下准则:

1.代码原创,创意至上,乐趣第一,尽量避免抄袭和代码复用,千万不要去抄袭爆款游戏.

2.不要带有侥幸心理去触犯苹果的禁忌,他们说的算.

3.打包提交到商店之前应该仔细检查,不要有信息有误的情况而导致审核周期延长.

4.耐心等待......有些时候真没办法.

5.要进行奇怪的操作请参考注意事项.

6.不要打包多余东西进去,以防止误伤和浪费资源(美术资源基本上是消耗品,同一账号复用美术资源风险极大)

7.有通过的应用的账号审核会更加的顺利,有多个封号警告过的反之可能会面临更长的审核周期或者调查.

最后祝你们好运,运气很重要