count the number of 1 in a decimal integer

#include <iostream>

using namespace std;

long count1sOfInteger(int num)
{
    long res = 0;
    int factor = 1;

    long high, cur, low;
    while(num / factor)
    {
        low = num - (num/factor)*factor;//num % factor;
        cur = (num/factor) % 10;
        high = (num/factor) / 10;

        switch(cur)
        {
        case 0:
            res += (high*factor);
            break;
        case 1:
            res += (high*factor) + (low+1);
            break;
        default:
            res += (high+1) * factor;
            break;
        }

        factor *= 10;
    }

    return res;
}

int main()
{
    int num;
    while(cin >> num)
    {
        int count = count1sOfInteger(num);
        cout << count << endl;
    }

    //cout << "Hello world!" << endl;
    return 0;
}