【Technology029】What can mini program do?

【Technology029】What can mini program do?
Barack

——A helper for the brand.

WeChat aims to be a tool easy to use. Its mission is to help those who provide valuable information or service get rewards.

It doesn’t locate itself as a online store platform. Actually, it regards it as a stage where everyone can present their service and information to be paid back. A platform is also a tool which can make life more efficient or convenient.

For brands, mini program is not just a way by which they can sell goods. WeChat keeps updating mini program and service-account so that they can be combined to serve as a brand portal.

So what can a brand do with the help of mini program? It can be divided from three steps.

1. Before purchase
2. During purchase
3. After Purchase

Before Purchase. Potential customers can know more about the brands, including their service, goods and provided information. Then they can make a purchase in mini program.

During purchase. Customers can purchase online and have goods delivered to home or get goods in store. They can also purchase in the store and have goods delivered to home or get goods in store.

After purchase. Potential customers can get a one-on-one shopping assistant to provide service for them. The SA will return a visit after the customer purchased a good.

2019/07/27