解锁gen z

“他们是历史上联系最紧密，受过教育和最先进的一代……他们不仅代表着未来，而且还在创造未来。”(“They are the most connected, educated and sophisticated generation in history…They don’t just represent the future, they are creating it.”)

- Mark McCrindle, Social Researcher

-社会研究员Mark McCrindle

I have been fortunate to have taught across the lifespan. I have been a college professor as well as an elementary, middle, and high school teacher. I have experienced Gen Z from the oldest to the youngest and have always known they would be a defining generation. I recall my first experience interacting with Gen Z. In 2013, after teaching at the university level since 2009, I was hired as a substitute teacher for a group of 6th graders. At the time I was blown away by who these kids were and how they interacted with the world. They were “digital natives”, and now constitute 32% of the global population.

我很幸运能够在整个生命周期中进行教学。 我既是大学教授，还是小学，初中和高中的老师。 我从最老到最年轻的时候都经历过Z世代，并且一直知道他们将是决定性的一代。 我回想起了与Z世代互动的初次经历。2013年，自2009年起在大学任教之后，我被聘为一组六年级学生的代课老师。 那时，我被这些孩子是谁，以及他们如何与世界互动感到震惊。 他们是“数字原住民”，现在占全球人口的32％。

The kids were and are multifaceted, caring, active, and intelligent. As a whole, they accept differences and reject divisiveness.

孩子们过去，现在都是多方面的，充满爱心，积极和聪明的人。 总体而言，他们接受差异而拒绝分歧。

Covid-19 and the year 2020 constitute their “generation-defining moment”. The same one millennials found in the 9/11 terrorist attacks, Gen X in Y2K, and the baby boomers experienced with the assassination of JFK and MLK Jr. Gen Z has maneuvered through waves of unforeseeable change with certain ease which provides a glimpse into what the future holds in store.

Covid-19和2020年构成了他们的“时代定义时刻”。 在9/11恐怖袭击中发现的同一千禧一代，在Y2K的X世代以及在肯尼迪和MLK Jr被暗杀中经历的婴儿潮一代。Z代在某些不可预见的变化浪潮中轻松地操纵着，从而一窥到底未来存在。

Gen Z and the Pandemic

Z世代与大流行

The recently published Cassandra’s Life Interrupted report of 1,000 13–17-year-old respondents aims to uncover this generation’s perspective of the post-pandemic world in direct relation to their future. Their results are both enlightening and hopeful.

最近发布的Cassandra的“生命中断报告”(1,000名13-17岁的受访者)旨在揭示这一代人对大流行后世界与他们的未来直接相关的观点。 他们的结果既令人鼓舞，又充满希望。

• 75% of Gen Zers believes that new careers will be created because of Covid-19
  75％的Gen Zers相信Covid-19将创造新的职业
• 66% agree that Gen Z will more likely work freelance jobs than past generations
  66％的人同意Z世代比前几代人更有可能从事自由职业
• 73% of Gen Zers disagree that they are lowering their expectations of success in life
  73％的Gen Zers人不同意他们正在降低对人生成功的期望

Adding to these numbers as per the CIOs Need to Prepare for the Future of Work Today, we know that 91% of Gen Z understand how technology influences their career path and 80% want to work in cutting edge technology. This affinity is visible in their usage of social mediums like TikTok, YouTube, Twitch, and Snapchat with the accelerated creation of robotics and coding programs

根据CIO为今天的未来工作做准备所需要的这些数字，我们知道Z世代中有91％的人了解技术如何影响他们的职业道路，而80％的人希望从事尖端技术。 在他们使用社交媒体(例如TikTok，YouTube，Twitch和Snapchat)以及加速创建机器人和编码程序的过程中，这种亲和力可见一斑。

Let’s be clear, the nickname “digital natives” is apropos. Nielsen provided details on technology in homes and found out 73% of Gen Zers have video game consoles and 78 percent have a tablet in their homes. They are in fact the main consumers of youtube and Netflix and also the main creators of visual media through Tiktok.

让我们清楚一点，昵称“数字原生代”是适当的。 尼尔森(Nielsen)提供了有关家庭技术的详细信息，发现73％的Gen Zers拥有视频游戏机，而78％的家庭拥有平板电脑。 实际上，他们是youtube和Netflix的主要消费者，也是Tiktok视觉媒体的主要创建者。

Gen Z and Education

Z世代与教育

Just as the pandemic started the Corporation for Educational Credit Management (ECMC) and VICE Media launched “Question The Quo.” This survey involved more than 2,200 students in the United States between the ages of 14 and 18, who were currently in high school.

大流行开始时，教育信用管理公司( ECMC )和VICE Media推出了“ Quest the Quo” 。 这项调查涉及美国2,200多名14至18岁的学生，他们目前正在读高中。

One of the most important signs of the changes to come in education came from the 80% of kids surveyed that believed moving away from traditional education towards career and technical training, would be just as beneficial. An added benefit for them is that it would do away with the school loan debt since 64% commented that they are concerned about money issues. 46% are expecting companies to start providing formal education to improve the skills they will need in the future. Even more significant is that 80% of the kids surveyed believe that the best careers are offered through professional and technical training programs.

教育发生变化的最重要标志之一来自接受调查的80％的孩子，他们认为，从传统教育转向职业和技术培训同样有益。 对他们来说，另一个好处是，由于64％的人表示他们担心金钱问题，因此可以免除学校贷款债务。 46％的公司期望公司开始提供正规教育，以提高他们将来所需的技能。 更重要的是，有80％的接受调查的孩子认为最好的职业是通过专业和技术培训计划提供的。

What does this mean? A large portion of Gen Z is no longer dependent on traditional education structures and is exploring learning opportunities in different contexts. In the article Get ready for Generation Z Anne Kingston she differentiates how Gen Z combines the know-how with perfect timing, because, “Global social media combined with crowdsourcing, open-platform education and sharing have given this generation’s inventors unprecedented influence.” Not only are they inventors and creators, but they stand out as gamers and influencers. Gen Z is a force to be reckoned with when it comes to purchasing and that includes everything from their education to hobbies. They are the true trust figures for their peers in regard to influencer marketing.

这是什么意思？ Z世代的大部分人不再依赖传统的教育结构，而是在不同的环境中探索学习机会。 在《为Z世代做准备》安妮·金斯顿(Anne Kingston)的文章中，她区分了Z世代如何将专有技术与完美时机结合在一起，因为“全球社交媒体与众包，开放平台教育和共享相结合，给这一代发明家带来了空前的影响力。” 他们不仅是发明家和创造者，而且还是游戏玩家和影响者。 Z世代在购买方面是一支不容小force的力量，其中包括从学历到业余爱好的一切。 在网红营销方面，他们是同行的真正信任人物。

Gen Z and Technology

Z世代与科技

Gen Z is asynchronous with technology. Not only do learn through it but they use it to create and influence. In the Forbes article, Jeff Fromm explains that what matters is no longer the number of followers for Gen Z, but the follower engagement rate since the latter implies an implicit connection and camaraderie.

Z世代与技术不同步。 不仅要从中学习，而且要用它来创造和影响。 在《福布斯》(Forbes)文章中，杰夫·弗洛姆(Jeff Fromm)解释了重要的不再是Z代的追随者人数，而是追随者的参与率，因为后者暗示了隐性的联系和友情。

Gen Z has taken over social channels and they are reinventing how the industries are represented. From the article by Frankie Wallace focused on gaming he details how Gen Z has changed the perception of gamers as a whole and has brought insight and notoriety to a previously misunderstood and stigmatized entertainment source that as is “edging out other forms of media like movies and music.”

Z世代已经接管了社会渠道，他们正在重塑行业代表的方式。 从弗兰基·华莱士( Frankie Wallace)专注于游戏的文章中，他详细介绍了Z世代如何改变了整个玩家的观念，并为以前被误解和污名化的娱乐资源带来了洞察力和恶名，正如“正在淘汰其他形式的电影和电影等媒介一样”。音乐。”

Education through Gaming

游戏教育

The Gaming Industry is having a tremendous impact on the world, and education has shifted as a result of the pandemic. If there was ever a time for the two worlds to collide, 2020 is it. Kids are at home because of restrictions and looking for connections and experiences. The thousands of people logging in to watch people stream through Twitch, Facebook, and Discord communities are at an all-time high. The question is: How do teachers translate content into gamified experiences that are virtual, structured, and comprehensive?

博彩业对世界产生了巨大影响，大流行导致教育发生了变化。 如果两个世界有时间相撞，那就是2020年。 由于限制，孩子们在家里，寻找联系和经验。 登录观看Twitch，Facebook和Discord社区中的人的数千人的历史最高记录。 问题是：教师如何将内容转换为虚拟，结构化和全面的游戏化体验？

I don’t see gamified learning as something new. It has always been attractive to pedagogical theories and has made its way into every subject imaginable. I clearly remember making up games for my students to learn the preterite or using a Spanish version of Jeopardy to review vocabulary. Now, as a result of the pandemic, there is an urgency around making it happen using more advanced technological mediums.

我不认为游戏化学习是新事物。 它一直对教学理论具有吸引力，并且已将其引入所有可以想象的学科中。 我清楚地记得我曾为学生们制作游戏以学习彩铅游戏，或使用西班牙语的《危险游戏》复习词汇。 现在，由于这种大流行，迫切需要使用更先进的技术媒介来实现这一目标。

I recently joined Terminal Two Games as an Outreach Specialist where, from a pedagogical standpoint, they are acing the translation of coding classes for kids into online games that teach programming skills. They are thus reinventing education so that pedagogical systems are gamified and kids don’t just practice rote memorization but move through project-based learning to game-based creation.

我最近以终端专家的身份加入了Terminal 2 Games ，从教学的角度来看，他们正致力于将孩子们的编码类翻译成可教授编程技能的在线游戏。 因此，他们正在重塑教育，以便将教学系统游戏化，孩子们不仅练习死记硬背，还从基于项目的学习过渡到基于游戏的创作。

In the Learn to Code Bundle, there are 12 games that focus on a child’s desire for play and video games, connecting each game’s “mechanics” to a programming concept. Students find themselves solving problems and tinkering with ideas central to computer science and computational thinking. As games advance to more challenging concepts they eventually include proper “syntax”; having players see, modify, and then write actual code. All these are early stepping stones towards the professional future Gen Z envisions.

在“学习编码捆绑包”中，有12个游戏专注于孩子对玩游戏和视频游戏的渴望，将每个游戏的“力学”与编程概念联系在一起。 学生发现自己解决了问题，并且对计算机科学和计算思维的核心思想进行了修改。 随着游戏向更具挑战性的概念发展，它们最终会包含适当的“语法”。 让玩家看到，修改然后编写实际代码。 所有这些都是Z时代所设想的职业未来的早期踏脚石。

翻译自: https://medium.com/the-innovation/unlocking-gen-z-85d9961321e8