xbox sdk_微软的新xbox策略可能会改变一切

xbox sdk

You may have already the really surprising news Microsoft made yesterday but if you haven’t let me tell you:

Ÿ欧可能已经真正令人惊讶的消息微软昨天,但如果你没有让我告诉你:

The Xbox Series S will retail for $299!

Xbox Series S的零售价为299美元!

I’d argue that the Series S is Microsoft’s most important piece of gaming hardware to date. Why is this the case? To understand that we’re going have to take a deeper look at its performance and the implications of its price tag.

我认为S系列是迄今为止微软最重要的游戏硬件。 为什么会这样呢? 要了解我们将不得不更深入地了解其性能以及其价格标签的含义。

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At only 4 teraflops of GPU performance the Xbox Series S a third as powerful as the Series X. In fact, it’s even less powerful than the last generation Xbox One X (their naming convention sucks), which sits at a decent 6 Teraflops.

Xbox Series S 的GPU性能仅为4 teraflops, 是X系列的三分之一 。 实际上,它的功能甚至不如上一代Xbox One X(它们的命名约定糟透了),后者的确只有6 Teraflops。

But what people may not understand is the genius in Series S. Both the series X and the Series S, play the SAME games at the SAME FPS. The only real difference between the two units will be at their target resolution.

但是人们可能不了解S系列的天才。X系列和S系列都以SAME FPS玩SAME游戏 。 这两个单位之间唯一真正的区别在于它们的目标分辨率。

The Xbox Series X aims to get 4k 60FPS and the Series S will get 1440P 60FPS.

Xbox Series X的目标是获得4k 60FPS,而Series S的目标是获得1440P 60FPS。

And I’m gonna tell you right now that’s not a huge gap when it comes to sitting on your couch and enjoying a game. Remember, unlike last-gen, the Series S will support 120 FPS, it will support full-on ray tracing and have super-fast storage.

我现在要告诉你,当你坐在沙发上享受游戏时,这并不是一个很大的差距。 请记住,与上一代不同,S系列将支持120 FPS,它将支持全光线追踪并具有超快的存储速度。

But you might say, Bruce, look they it doesn’t have the same storage size for bandwidth that the series X has.

但是您可能会说,布鲁斯,看起来他们没有X系列拥有相同的带宽存储大小。

And I’m here to tell you that it doesn’t matter. Games at 1440p will have assets and game sizes that are much smaller than there 4k counterparts. That means it doesn’t require the same bandwidth or storage requirements.

我在这里告诉你没关系。 1440p的游戏将拥有比4k同类游戏小得多的资产和游戏大小。 这意味着它不需要相同的带宽或存储要求。

All in all, people will be getting next-gen gaming for an amazing price, and especially with the current situation with Covid-19 and the unemployment rates rising, this system will be the device to get for the holidays.

总而言之,人们将以惊人的价格获得下一代游戏,尤其是在当前Covid-19形势和失业率上升的情况下,该系统将成为度假的必备设备。

This is a total win for Microsoft.

对于微软来说,这是一个总的胜利。

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Xbox Series S. Source: Microsoft.
Xbox SeriesS。来源:Microsoft。

One of the most important aspects of this is the idea that these new Xboxes really aren’t competing directly with the PlayStation 5. Microsoft is changing the rules of the game rather than going head-to-head with Sony.

其中最重要的方面之一是,这些新Xbox确实并没有直接与PlayStation 5竞争。微软正在改变游戏规则,而不是与索尼并肩作战。

Why do I say that?

我怎么这么说

Because I think the Series S is going to be used to position Microsoft to move away from console sales.

因为我认为S系列将用于使Microsoft脱离控制台销售。

First, let’s talk about the game console business.

首先,让我们谈谈游戏机业务。

People forget that console sales mean nothing in terms of profit. In fact, both Microsoft and Sony will both lose money on the sales of their consoles.

人们忘记了主机销售对利润没有任何意义。 实际上,微软和索尼都将因其游戏机的销售而蒙受损失。

They make their profits from the sale of software (games).

他们从软件(游戏)的销售中获利。

So think about it like this: Sony will produce these amazing exclusive games like Uncharted or The Last of Us, or Horizon Zero Dawn or God of War over the next few years. Each game coming at around 60–70 dollars depending on how they price it.

因此,请这样考虑:索尼将在未来几年内制作这些惊人的独家游戏,例如《 神秘海域》《我们的最后》 ,《 地平线零黎明》或《 战神》 。 每款游戏的价格大约为60-70美元,具体取决于价格。

They bank on you wanting these exclusive games so that you buy their consoles. Then when you get there to console the games you profit from the games first-party or third-party get split between the game studios, publishers, and of course Sony or Microsoft.

他们依靠您想要这些独家游戏,以便您购买他们的游戏机。 然后,当您到达那里进行游戏掌控时,您将从第一方或第三方的游戏中获利,这些收益将由游戏工作室,发行商,当然还有索尼或微软来分担。

So the name of the game is to sell as many games as possible and Xbox, PlayStation and Nintendo compete for your investment in their consoles.

因此,游戏的名称是出售尽可能多的游戏,而Xbox,PlayStation和Nintendo争夺您在其游戏机上的投资。

But Microsoft is moving away from that and it’ll be catalyzed by the Series S. The Series S is a great console, that’s cheap. That’s a solid recipe for getting a ton of sales.

但是Microsoft正在远离它,它将被Series S催化。Series S是一款出色的游戏机,价格便宜。 那是获得大量销售的坚实秘诀。

Then once consumers have a shiny new Xbox, what’ll they do? They’ll usually sign-up for Xbox Live to play with their online with people.

然后,一旦消费者有了闪亮的新Xbox,他们会怎么做? 他们通常会注册Xbox Live,以便与其他人一起在线玩游戏。

And that’s when Microsoft will tell them ‘Hey, pay a little more and you’ll get access to 100s of games’.

那时微软就会告诉他们“ 嘿,多付一点,您就可以使用100款游戏 ”。

That’s right, the Xbox will be everyone’s introduction to Game Pass, Microsoft’s new service that will allow players to play games for a monthly fee of 10–15 dollars a month.

没错,Xbox将成为所有人对Game Pass的介绍,Game Pass是微软的一项新服务,它将使玩家能够以每月10至15美元的月费来玩游戏。

And considering their vast library of games, it really is a good deal for the vast library of games that you’ll have access to and new exclusives being added the day they release.

考虑到他们庞大的游戏库,对于您将可以使用的庞大游戏库以及在发行之日添加新的独家产品而言,这确实是一笔不错的交易。

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Microsoft. 微软

On top of that, you still have the option to install or stream games.

最重要的是,您仍然可以选择安装或播放游戏

That’s insane because you can have them installed on your Xbox or PC and enjoy the 4k experience of Halo, but then when you’re at work or at school (and have an adequate connection), you can still stream your games to your laptop or phone.

之所以疯狂,是因为您可以将它们安装Xbox或PC上,并享受Halo的4k体验,但是当您在工作或上学时(并有足够的连接),您仍然可以将游戏流式传输到笔记本电脑或电话。

The subscription model is also more appealing to people who live paycheck to paycheck.

订阅模式对以薪水支付生活的人们也更具吸引力。

Sure, they’ll pay more money over the long run, but short term they don’t need to shell out 70 dollars for a new game.

当然,从长远来看,他们会支付更多的钱,但是从短期来看, 他们不需要为新游戏掏出70美元。

In fact, Microsoft made it so easy for low-income households to afford next-generation consoles by including financing options from $24.99/month for both Xbox Game Pass Ultimate AND an Xbox Series S!

实际上,Microsoft通过为Xbox Game Pass Ultimate和Xbox Series S包括每月24.99美元起的融资选项使低收入家庭负担得起下一代游戏机变得如此容易

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Microsoft 微软

This means Microsoft gets a steady stream of income to develop games that work on any platform and is easy to use. Basically the Netflix of games.

这意味着微软可以稳定地获得收入来开发可在任何平台上使用且易于使用的游戏。 基本上是游戏的Netflix。

But more importantly, it doesn’t need to compete with the PlayStation anymore. Instead, it’ll compete with Google Stadia, and Nvidia GeForce Now but with Microsoft’s experience with both cloud technologies and game development, it can provide a good user experience.

但更重要的是,它不再需要与PlayStation竞争。 相反,它将与Google StadiaNvidia GeForce Now竞争,但是凭借Microsoft在云技术和游戏开发方面的经验,它可以提供良好的用户体验。

We’ll need to wait to find out just what happens but right now the Xbox is in this middle ground where it can still go toe to toe with the PlayStation by having a more compelling price and selling games normally but also push Game Pass as a new subscription service for gamers.

我们将需要等待找出发生了什么,但是现在Xbox处于中间地带,它仍然可以通过以更具吸引力的价格和正常销售游戏的方式与PlayStation站在一起,而且还可以将Game Pass推向市场。面向游戏玩家的新订阅服务。

But it really seems that more and more Microsoft is moving away from the traditional console business model and into the subscription service business and the Series S will be the trojan horse to get into millions of homes.

但是,实际上,越来越多的Microsoft正在从传统的控制台业务模式转移到订阅服务业务,而Series S将成为进入数百万家庭的特洛伊木马。

翻译自: https://medium.com/super-jump/microsofts-new-xbox-strategy-could-change-everything-18f770612f54

xbox sdk

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