创建移动应用移动应用
Did you know that there are 2.57 million apps available on the Google Play store and almost 1.84 million apps available on Apple’s app store?
您是否知道Google Play商店中有257万个应用程序可用，而Apple商店中有将近184万个应用程序可用？
The mobile app market is a crowded one. If you want to get more app downloads, you need to guide your potential customers through the sales funnel.
移动应用市场是一个拥挤的市场。 如果您希望获得更多的应用程序下载，则需要通过销售渠道引导潜在客户。
That’s where influencer marketing can come in handy. Not only can influencers help you create buzz on social media sites, but they can also help you boost your brand awareness, visibility, and drive downloads.
那就是影响者营销可以派上用场的地方。 影响者不仅可以帮助您在社交媒体网站上引起轰动，而且还可以帮助您提高品牌知名度，知名度和下载量。
You can argue that you can get all of that with paid social media ads as well. Sure, you can. However, influencer marketing can give you an edge.
您可以争辩说，您还可以通过付费社交媒体广告获得所有这些收益。 你当然可以。 但是，有影响力的营销可以给您带来优势。
Influencers can start a conversation around your mobile app on social platforms. Through sponsored content, influencers can directly send their audiences to the download pages on iOS or Android. Through influencer marketing, you can spread the word about your app, get authentic reviews, and get more leads.
影响者可以在社交平台上围绕您的移动应用发起对话。 通过赞助的内容，影响者可以直接将其受众吸引到iOS或Android上的下载页面。 通过有影响力的营销，您可以传播有关您的应用的信息，获得真实的评论，并获得更多的潜在客户。
It’s also more effective because you can cover all of the stages of your sales funnel with influencer-generated content.
因为您可以使用影响者生成的内容覆盖销售渠道的所有阶段，所以它也更有效。
Not sure how to go about mobile app influencer marketing? Let’s take a look.
不确定如何进行移动应用网红营销？ 让我们来看看。
Pro tip: You can use social media to launch an influencer marketing campaign during your mobile app development as well.
专家提示：在移动应用开发期间，您也可以使用社交媒体发起有影响力的营销活动。
通过示例了解移动应用网红营销 (Understanding Mobile App Influencer Marketing With Examples)
Before making a purchase, consumers go through different stages of the sales funnel. Even before they download a mobile app, they go through similar phases.
消费者在进行购买之前，会经历销售渠道的不同阶段。 甚至在下载移动应用程序之前，他们都会经历相似的阶段。
Here are the three main stages:
这是三个主要阶段：
Awareness/interest: Consumers may be looking for a solution to a particular problem that they face. In this stage, they become aware of your mobile app solution.
意识/兴趣：消费者可能正在寻找解决他们所面临的特定问题的方法。 在此阶段，他们意识到您的移动应用解决方案。
Consideration/decision: In this stage, consumers are likely to consider and compare various products or mobile apps available in the market. This is the stage where they need to familiarize themselves with the product and its features.
考虑/决定：在此阶段，消费者可能会考虑并比较市场上可用的各种产品或移动应用程序。 在这个阶段，他们需要熟悉产品及其功能。
Action: Prospects turn into customers in this stage of the funnel. User acquisition is the prime goal of this stage, and to motivate users to take action, marketers usually provide special incentives, like discounts.
行动：在渠道的这一阶段，潜在客户变成了客户。 用户获取是此阶段的主要目标，为了激励用户采取行动，营销人员通常会提供特殊的激励措施，例如折扣。
To get the best results, you need to align your mobile app influencer marketing efforts with your sales funnel.
为了获得最佳结果，您需要使移动应用程序影响者的营销工作与销售渠道保持一致。
Not sure how to work with social media influencers for mobile app marketing? For inspiration, let’s take a look at some mobile app influencer marketing examples.
不确定如何与社交媒体影响者合作进行移动应用营销？ 为了获得启发，让我们看一些移动应用程序影响者营销示例。
阶段1：通过移动应用有影响力营销创造意识 (Stage #1: Create Awareness With Mobile App Influencer Marketing)
Influencer marketing enables brands to reach out to social media users to promote their mobile apps. If you find social media influencers on the right platforms and collaborate with them, you can reach out to a diverse yet targeted audience.
借助有影响力的营销人员，品牌可以与社交媒体用户联系，以推广其移动应用程序。 如果您在合适的平台上找到社交媒体有影响力的人并与他们进行协作，则可以吸引多元化但有针对性的受众。
For instance, Groupon collaborated with multiple local beauty influencers for the launch of their new app, Beauty Now. Their influencer marketing strategies involved rolling out the app city by city.
例如，Groupon与多个当地美容影响者合作，推出了他们的新应用程序Beauty Now。 他们的影响者营销策略涉及按城市推广应用。
For their influencer marketing campaign, Fourstarzz Media reached out to over 50 beauty, fashion, and lifestyle social media influencers.
对于他们的网红营销活动， Fourstarzz Media与50多个美容，时尚和生活方式社交媒体网红接触。
For mobile app marketing, influencers posted engaging videos, blog posts, and photos on social media. These were then repurposed to leverage Instagram and Facebook’s targeting capabilities.
对于移动应用营销，影响者在社交媒体上发布了引人入胜的视频，博客文章和照片。 然后将这些工具重新调整为利用Instagram和Facebook的定位功能。
小型企业的主要收获 (Key takeaway for small businesses)
By partnering with social influencers from different backgrounds, you can reach out to different buyer personas. Also, you can partner with local influencers to boost brand awareness in a specific region.
通过与来自不同背景的社会影响者合作，您可以接触到不同的买方角色。 另外，您可以与当地有影响力的人合作，以提高特定地区的品牌知名度。
To amplify your brand awareness, you can also use influencer-generated content for your PPC campaigns. It’s a great combination.
为了增强品牌知名度，您还可以将影响者生成的内容用于PPC广告系列 。 这是一个很好的组合。
For mobile app marketing, social media influencers can create personalized content for you. PPC campaigns can also help you showcase such personalized content to a targeted audience.
对于移动应用营销，社交媒体影响者可以为您创建个性化内容。 PPC广告系列还可以帮助您向目标受众展示此类个性化内容。
第2阶段：通过移动应用网红营销在考虑阶段的潜在客户 (Stage #2: Lead Prospects Through the Consideration Phase With Mobile App Influencer Marketing)
During the consideration phase, prospects want to know more about your mobile app. They want to understand how to use your mobile app, what it offers, and how it can help them. Thus, your influencer marketing strategy must outline what you need to do to lead your prospects through the consideration phase.
在考虑阶段，潜在客户希望进一步了解您的移动应用。 他们想了解如何使用您的移动应用程序，它提供了什么以及如何为他们提供帮助。 因此，您的影响者营销策略必须概述在引导客户进入考虑阶段时需要做的事情。
The right influencers can simplify your brand messaging with the help of tutorials. They can highlight how your app solves customer pain points and why it’s a great solution. A cleverly made tutorial can outline the main features of your app in a conversational manner. Make sure you give your influencers enough creative freedom to create content according to what they think will work best.
合适的影响者可以借助教程来简化您的品牌宣传。 他们可以重点介绍您的应用如何解决客户的痛点以及为什么它是一个很好的解决方案。 精心制作的教程可以通过对话的方式概述应用程序的主要功能。 确保您给影响者足够的创作自由，使其可以根据他们认为最有效的方式创作内容。
For instance, Colorado-based tech company Ibotta collaborated with influencers to explain how users could get cash back with their mobile app. Through tutorials and reviews, influencers explained how they could save money while shopping with Ibotta.
例如，位于科罗拉多州的科技公司Ibotta与有影响力的人合作，解释了用户如何通过其移动应用程序获取现金。 通过教程和评论，影响者解释了如何在Ibotta购物时省钱。
小型企业的主要收获 (Key takeaway for small businesses)
To explain your product features, text guides may be a bit too bland. Instead, influencers can engage viewers with explainer videos, tutorials, or even product reviews.
为了说明您的产品功能，文字指南可能有点太平淡了。 相反，有影响力的人可以通过解释视频，教程甚至产品评论来吸引观众。
This type of influencer content makes it easier for your target audience to check out the interface of your mobile app and absorb what it can do for them.
这种有影响力的内容使目标受众更容易查看移动应用程序的界面并吸收其可以为他们做的事情。
What’s more?
更重要的是？
An influencer’s endorsement also provides social proof. This can make a world of difference in driving them to download your mobile app.
影响者的认可也提供了社会证明。 这在促使他们下载您的移动应用程序方面可能会有所不同。
阶段3：通过移动应用网红营销激发前景，以推动行动 (Stage #3: Incentivize Prospects With Mobile App Influencer Marketing to Drive Action)
Here’s a golden rule of marketing: Nobody can resist a good deal.
这是行销的黄金法则：没有人能抗拒大量交易。
For mobile app marketing, it holds true. If you want users to download your mobile app, it’s a good idea to give them an incentive for doing so.
对于移动应用程序营销，它是正确的。 如果您希望用户下载您的移动应用程序，则最好激励他们这样做。
Wondering how to implement this in your influencer campaigns?
想知道如何在您的影响者竞选活动中实现这一目标？
It’s simple.
这很简单。
Influencers can provide promo codes and discounts to encourage users to use your mobile app. For instance, restaurant reservation app Eatigo collaborated with influencers to promote their mobile app.
有影响力的人可以提供促销代码和折扣，以鼓励用户使用您的移动应用程序。 例如，餐厅预订应用程序Eatigo与网红合作，推广了他们的移动应用程序。
As you can see in the screenshot below, lifestyle influencer Yen Woon shared an offer code with her followers, and the followers who used this code had a chance to win a pair of plane tickets to Thailand.
从下面的屏幕快照中可以看到，生活方式影响者Yen Woon与她的追随者共享了一个要约代码，使用此代码的追随者有机会赢得一对飞往泰国的机票。
UberEats took their mobile app promotion strategy one notch higher. Their influencer marketing campaign with Twitch influencer Tyler Blevins received an overwhelming response in just one day.
UberEats将其移动应用推广策略提高了一个等级。 他们与Twitch的网红Tyler Blevins进行的网红营销活动在短短一天内收到了热烈的反响。
It was a unique collaboration — for every kill that Blevins made in Fortnite, his viewers would receive 1% off on their UberEats orders using the code “EATSNINJA.”
这是一次独特的合作-Blevins在Fortnite制造的每一次杀戮，他的观众使用代码“ EATSNINJA”都可以从其UberEats订单中获得1％的折扣。
The influencer marketing campaign received such a huge response that UberEats had to roll back the three-day offer just in a single day.
有影响力的营销活动收到了巨大的反响，以至于UberEats必须在一天之内撤回三天的报价。
Another great way of encouraging your prospects to engage with you is by promoting a social cause.
鼓励潜在客户与您互动的另一种好方法是促进社会事业。
By partnering with the right influencers, you can take a bold stand on social issues that highlight your brand values. This social media marketing strategy can help you attract your target audience that also believes in the same cause.
通过与合适的影响者合作，您可以在突出您的品牌价值的社会问题上持大胆立场。 这种社交媒体营销策略可以帮助您吸引目标也相同的目标受众。
For instance, Bumble worked with tennis world champion Serena Williams for the #InHerCourt campaign to promote women’s empowerment. In a 30-second video, she called on women to make the first move in love and in their lives.
例如，Bumble与网球世界冠军塞雷娜·威廉姆斯(Serena Williams)合作开展了#InHerCourt运动，以提高妇女的权能。 在一段30秒的视频中，她呼吁女性在爱情和生活中迈出第一步。
小型企业的主要收获 (Key takeaway for small businesses)
Influencer marketing can help you boost engagement and drive app downloads with promo codes. Also, don’t be afraid to have a strong opinion on social causes. Support issues that are related to your mobile app or brand, and collaborate with influencers to create impactful content.
有影响力的营销人员可以帮助您提高参与度，并通过促销代码推动应用下载。 也， 不要害怕对社会原因有强烈的意见。 支持与您的移动应用或品牌有关的问题，并与影响者合作以创建有影响力的内容。
准备通过网红营销来推广您的移动应用程序吗？ (Ready to Promote Your Mobile App With Influencer Marketing?)
When it comes to mobile app influencer marketing, you can think in terms of the sales funnel. People have short attention spans, and to get their attention, you first need to boost your brand awareness.
谈到移动应用影响者营销，您可以从销售渠道方面进行思考。 人们的注意力跨度很短，要获得他们的关注，首先需要提高品牌知名度。
Next, you need to familiarize them with your brand and explain to them how your mobile app works. Finally, to get them to download it, you need to give them an incentive.
接下来，您需要让他们熟悉您的品牌并向他们解释您的移动应用程序如何工作。 最后，要让他们下载它，您需要激励他们。
From the awareness stage to the consideration and decision stages, influencer marketing can help you guide your prospects through the entire sales funnel.
从认知阶段到考虑和决策阶段，有影响力的营销人员可以帮助您在整个销售渠道中指导潜在客户。
Do you have any questions about mobile app influencer marketing? Please share them in the comments section.
您对移动应用网红营销有疑问吗？ 请在评论部分分享。
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