xilinx 权威设计指南_设计产品指标的权威指南

xilinx 权威设计指南

By Zachary Thomas (zthomas.nc@gmail.com, Twitter, LinkedIn)

由Zachary Thomas( zthomas.nc@gmail.com ， Twitter ， LinkedIn )

(This article was originally written as a Quip doc)

(本文最初是作为Quip doc编写的)

背景 (Background)

If you have a technology product, you’ll want metrics for it too. That’s the advice given by Reddit’s co-founders in this video: you’ll want to track something and its trends to avoid data debt when starting a product. Product and engineering teams at technology companies now view this as conventional wisdom. A product’s success and quality is only as good as metrics that verify it. You can’t improve it if you don’t measure it.

如果您拥有技术产品，那么您也将需要度量标准。 这就是Reddit联合创始人在此视频中提供的建议：您需要跟踪某些事物及其趋势，以避免在启动产品时出现数据不足的情况。 现在，技术公司的产品和工程团队将其视为惯例。 产品的成功和质量仅取决于验证产品的指标。 如果不衡量，就无法改进。

Reading the news and watching movies like The Social Dilemma, there seems to be a broad desire by the technology industry and society to move past merely using engagement metrics as success. That said, I’ve encountered surprisingly few approachable online resources that discuss how to design a good metric. That’s pretty surprising since this is one of the core responsibilities of data science teams! This guide is meant to be a step forward in filling that gap.

阅读新闻和观看电影《社会困境》 ( The Social Dilemma) ，技术行业和社会似乎普遍希望仅凭参与度指标作为成功来超越。 就是说，我很少遇到可访问的在线资源，这些资源讨论了如何设计好的指标。 这是数据科学团队的核心职责之一，这真是令人惊讶！ 本指南旨在填补这一空白。

两个指标组：“精确度”和“召回率” (Two buckets of metrics: Precision and Recall)

Before we design new metrics, we should understand what existing metrics already measure. Personally, I have found it helpful to bucket metrics into two broad categories: precision and recall.

在设计新指标之前，我们应该了解现有指标已经进行了哪些测量。 就个人而言，我发现将指标分为两大类很有帮助： Precision和Recall 。

Analysts can classify existing metrics into these two buckets and find measurement gaps for new metrics to address. Or, this framework can help contextualize proposed new metrics among existing ones. The first recall metric might be more impactful than the tenth precision metric and vice versa.

分析师可以将现有指标分类为这两个类别，并找到差距以供新指标解决。 或者，此框架可以帮助在现有指标中将建议的新指标进行上下文化。 第一个召回指标可能比第十个精度指标更具影响力，反之亦然。

精密指标🎯 (Precision Metrics 🎯)

Precision metrics measure usage and feedback on the current iteration of the product. These metrics are usually derived from product logging. Teams use them to measure growth and optimize features. In fact, I would say the vast majority of metrics that analysts work with and design are precision-like in nature.

精度指标可衡量产品使用情况和对当前产品迭代的反馈。 这些指标通常来自产品记录。 团队使用它们来衡量增长并优化功能。 实际上，我要说的是，分析师使用和设计的绝大多数指标本质上都是精确的。

Examples include:

示例包括：

• DAU, MAU and other usage metrics: Understanding the total usage and engagement of products and their features is the core deliverable of product analytics teams

  DAU，MAU和其他使用情况指标：了解产品及其功能的总体使用情况和参与度是产品分析团队的核心成果

• Read more: See the non-revenue metrics in the “Advertising” section of Y Combinator’s Key Metrics guide

  阅读更多：查看Y Combinator关键指标指南中“广告”部分的非收入指标

• CSAT and other product-focused survey metrics: CSAT-like metrics (rating features or products on a scale of 1 to 5, asking why via free-form responses) focus on collecting feedback on the current state of the product

  CSAT和其他以产品为中心的调查指标：类似CSAT的指标(等级为1或5的产品或产品的等级，询问为什么要通过自由格式的回复)着重于收集有关产品当前状态的反馈

• Read more: This GetFeedback article outlines two ways to calculate CSAT and different industry benchmarks

  阅读更多： GetFeedback这篇文章概述了两种计算CSAT的方法以及不同的行业基准

• Latency metrics: Latency metrics measure product load times and infrastructure performance

  延迟指标：延迟指标可衡量产品加载时间和基础架构性能

• Read more: Latency metrics are not usually handled by product analyst teams, but very mature products may want to understand the relationship between latency and product growth and satisfaction. This article by Treynor Sloss, Nukala and Rau on how Google thinks about infrastructure metrics may offer some ideas in this area

  阅读更多：延迟指标通常不由产品分析师团队处理，但是非常成熟的产品可能希望了解延迟与产品增长和满意度之间的关系。 Treynor Sloss，Nukala和Rau的这篇文章，介绍了Google如何看待基础架构指标，可能会在这一领域提供一些想法

召回指标📚(Recall Metrics 📚)

Recall metrics track product performance against a ground truth. If precision metrics measure growth and optimize existing features, recall metrics