被动收入
Back in July, I’ve started my quest of creating a passive income design project from scratch. I’ve been documenting and measuring success, failures, and the things I’ve learned for since the start. Now, after about two months, I got my first big milestone.
早在7月，我就开始了从头开始创建被动收入设计项目的任务。 自开始以来，我一直在记录和评估成功，失败以及所学到的东西。 现在，大约两个月后，我有了自己的第一个重要里程碑。
I’ve been writing about design on Medium and on my website. I wrote about issues (starting) designers face and how to get past them, personal experience, and design-related best practices.
我一直在Medium和我的网站上撰写有关设计的文章。 我写了关于设计师面临的问题(入门)以及如何克服这些问题，个人经验以及与设计相关的最佳实践。
The goal of it all? I want to show my journey to you so that you can do this yourself as well. I’m trying everything the pros are telling us to do in their courses and posts. By doing so, I am going to see what works and what doesn’t work.
这一切的目标？ 我想向您展示我的旅程，以便您也可以自己做。 我正在尝试专业人士告诉我们在他们的课程和帖子中要做的所有事情。 这样，我将了解哪些有效，哪些无效。
This is update #3 — Breaking barriers.
这是更新3 –突破障碍。
In my previous post, I wrote about getting started and taking your first steps. I’m very happy to see that things are still going on. Things are starting to pick up, actually.
在上一篇文章中，我写了关于入门和迈出第一步的书。 看到事情还在继续，我感到非常高兴。 实际上，事情开始好转了。
This post is about breaking barriers. It feels like I’ve achieved an important milestone. That’s why this is the moment to provide you with my latest insights to help you get to this milestone as well. Hopefully even quicker than me.
这篇文章是关于突破障碍。 感觉我已经取得了重要的里程碑。 因此，现在正是时候为您提供我的最新见解，以帮助您也达到这个里程碑。 希望比我更快。
Let’s take a look at how things went and how it could help you.
让我们来看看情况如何以及如何为您提供帮助。
突破100美元大关 (Breaking the $100 barrier)
I’m going to start with the great news. After about 54 days of hard work, I managed to achieve the milestone of getting my first $100 in passive design income. This has been a great motivator for me, of course.
我将从好消息开始。 经过大约54天的辛苦工作，我成功达到了获得第一笔被动设计收入100美元的里程碑。 当然，这对我来说是一个很大的动力。
If I keep going like this, the goal of getting myself an iPad Pro is about to be achieved! Only 14 months left. That’s an improvement compared to the 4 years it was going to take me if you only look at last month’s numbers.
如果我继续这样下去，就要实现让自己成为iPad Pro的目标！ 仅剩14个月了。 如果只看上个月的数字，那与我要花的四年时间相比是一个进步。
Sadly, there’s some bad news as well. Even though I call it passive income, this income has hardly been ‘passive’. I’ve spent a lot of time setting up the website, social media accounts, and writing posts.
可悲的是，还有一些坏消息。 即使我称其为被动收入，也几乎不是“被动”收入。 我花了很多时间来设置网站，社交媒体帐户和撰写帖子。
If you break it down into an hourly rate, this venture wouldn’t be worth it at all. What keeps me going is that a small part of that $100 was actually passive. Last month, nothing of the $18 I’ve made was passive. This month, about 10% of the $82 was passive. I’m hoping to increase that percentage even further over time.
如果将其细分为每小时收费，那么这笔投资根本不值得。 使我无法动弹的是，那100美元中的一小部分实际上是被动的。 上个月，我赚的18美元中没有什么是被动的。 这个月，82美元中约有10％是被动的。 我希望随着时间的流逝进一步增加该百分比。
关键绩效指标(KPI)的更新 (Updates on the key performance indicators (KPI))
When looking at the key performance indicators, I’ve seen some great improvements compared to the previous point-of-measurement. Here’s how things stand.
在查看关键性能指标时，与以前的测量点相比，我看到了一些重大改进。 事情就是这样。
- Medium followers — 235 (+86) 中级追随者-235(+86)
- Mailing list subscribers — 71 (+64) 邮件列表订阅者— 71(+64)
- Monthly website visitors — 1.5k (+1.4k) 网站每月访客— 1.5k(+ 1.4k)
- Monthly revenue — 75,20 (+57) 月收入— 75,20(+57)
- Articles written — 12 (+9) 文章撰写— 12(+9)
Monthly organic traffic — 67
每月自然流量— 67
I am really happy with the increase in mailing list subscribers and monthly website visitors. They have been increasing steadily for weeks. I believe this has caused an increase in revenue as well. More people saw my content, more people subscribed, and more people came back to read more. I’m happy to see this result.
我对邮寄名单订户和网站每月访问量的增长感到非常满意。 他们已经稳定增长了几个星期。 我相信这也导致了收入的增加。 更多的人看到了我的内容，更多的人订阅了，更多的人回来阅读更多内容。 我很高兴看到这个结果。
How to grow your mailing list
如何增加您的邮件列表
This is a popular question. Numerous posts have been written about increasing the number of subscribers on your mailing list. Of all the suggestions that have been made, I must say that ‘content upgrades’ have worked best for me. This is when you provide a little extra at the end of your post in exchange for a reader’s email address.
这是一个受欢迎的问题。 关于增加邮件列表中的订阅者数量的文章很多。 在已经提出的所有建议中，我必须说“内容升级”对我来说效果最好。 这是当您在帖子末尾提供一些额外的内容以换取读者的电子邮件地址时。
In my case, my most popular content upgrades are a UX portfolio review and checklist on my ‘everything you need to know when creating your UX portfolio’ post. About 40% of my subscribers joined this way.
就我而言，我最受欢迎的内容升级是UX产品组合审查和我“创建UX产品组合时需要了解的一切”清单。 我约40％的订户加入了这种方式。
To determine where you can best implement content upgrades, you first have to take a look at which of your posts is most popular. These are the posts that are in demand. Readers are really looking for answers here, so providing a content upgrade to your readers will have a higher chance of converting readers into subscribers.
为了确定最能实现内容升级的位置，您首先必须查看哪些帖子最受欢迎。 这些是需要的职位。 读者确实在这里寻找答案，因此为您的读者提供内容升级将有更大的机会将读者转化为订阅者。
Adding a new KPI
添加新的KPI
Since I’m going to focus on my own website as well, I’m going to measure the number of monthly organic website visits. Over the past 30 days, 67 users have visited my website via organic search. This is the baseline of this KPI.
由于我也将重点放在自己的网站上，因此我将衡量每月的自然网站访问量。 在过去30天里，有67位用户通过自然搜索访问了我的网站。 这是此KPI的基准。
My goal is to increase this number to 500 users per month by the end of the year.
我的目标是到年底将这个数字增加到每月500个用户。
开始自己的被动收入项目时可以应用的提示和技巧 (Tips and tricks you can apply when starting your own passive income side project)
Looking back at just over two months of working on my passive income side project, there are a few things that stand out. Some of which you could apply right away to help you get started.
回顾我的被动收入项目的两个多月，有一些事情很突出。 您可以立即申请其中的一些以帮助您入门。
Rewrite some of your older posts. These posts might be forgotten and are waiting to be revived by you for new exposure. You can add new insights to your posts to increase the added value for your readers. You can also use some of the posts you might have outside of Medium. Keep in mind that you have to make significant changes to your posts for Medium to allow you to republish your posts.
重写一些旧帖子。 这些帖子可能已被忘记，正等待您重新获得新的曝光。 您可以在帖子中添加新的见解，以增加读者的附加值。 您也可以使用在Medium之外的一些帖子。 请记住，您必须对“中”的帖子进行重大更改，才能重新发布您的帖子。
Consistency is more important than going viral. You don’t know when your post will go viral. If you did, every post would go viral. You have to be very lucky to get yourself a viral post. Most of my posts earn me about $3–5 dollars a month. Only one or two of my posts exceeds that number. The rest stays within that number. You can do the math. The more quality posts you have, the more you’re going to make. A lot of small earnings can make you earn a lot of you add them all together.
一致性比传播病毒更重要。 您不知道自己的帖子何时传播开来。 如果您这样做了，那么每个帖子都会传播开来。 您必须非常幸运地获得病毒宣传。 我的大部分职位每个月能为我赚到3-5美元。 我的帖子中只有一两个超出了该数目。 其余的保持在该数字之内。 你可以做数学。 您拥有的质量越高，您将做出的越多。 很多小额收入可以使您赚到很多，将它们加在一起即可。
Pick your publication. I’ve narrowed the number of publications I’m writing for down to about two or three. By doing this, you’ll get familiar with the time it takes to be published, the process of getting published, the type of posts the publication likes, and the people that run the publication. This will help you get your posts to a bigger audience in less time.
选择您的出版物。 我将要撰写的出版物数量减少到大约两到三本。 这样，您将熟悉发布所需的时间，发布的过程，出版物喜欢的帖子类型以及运行出版物的人员。 这将帮助您在更少的时间内将您的帖子传播给更多的受众。
Be specific, but not too specific. Another popular tip is to focus on your posts on a niche. While I think that helps, you shouldn’t make it too narrow. For example, the niche I’m in is the design niche. I could make it even narrower by focussing just on UX design. If you do that, I think you’re going to leave some good potential posts out. Instead, you could write about design-related topics as well. You could write about a designer’s view on a certain real-life event, movies, or something else entirely. I’m sure you have something interesting to say about more than just design!
要具体，但不要太具体。 另一个流行的技巧是专注于您在适当位置上的帖子。 虽然我认为这有所帮助，但您不应将其设置得太窄。 例如，我所处的细分市场是设计细分市场。 通过专注于UX设计，我可以缩小范围。 如果这样做，我认为您将忽略一些好的潜在职位。 相反，您也可以撰写与设计相关的主题。 您可以撰写关于某个现实事件，电影或其他全部内容的设计师观点。 我敢肯定，除了设计之外，您还有其他有趣的事情要说！
An example of the final point I made here is my post on the success of Fall Guys, a game on PC and PS4. It has been one of my more popular posts this month, even though it is not entirely in the design niche, but rather a games-design-niche-collaboration.
我在这里提出的最后一个例子是我在《 Fall Guys》的成功上发表的文章，该游戏是在PC和PS4上进行的。 尽管它不完全属于设计领域，而是游戏设计领域的合作，但它一直是本月我最受欢迎的帖子之一。
更多的收入来源将增加您的被动收入 (More income streams will increase your passive income)
This month has also marked the first passive income I’ve made via affiliate marketing from posts I’ve written on design-related products outside of Medium. Another plus is that some of these pages rank pretty well on Google, which helps to get things started on my website.
本月也标志着我通过会员营销从我在Medium以外的与设计相关的产品上撰写的帖子中获得的第一个被动收入。 另一个优点是，其中一些页面在Google上排名很高，这有助于使事情在我的网站上开始。
About 5% of this month’s passive income came via affiliate marketing. The other 95% came via the Medium Partner Programme.
本月被动收入的大约5％来自联属网络营销。 其余95％来自中型合作伙伴计划。
From now on, I’m going to focus on providing design insights on Medium, as well as on my publication The Designer’s Toolbox, and on my website.
从现在开始，我将专注于在Medium和我的出版物The Designer's Toolbox以及我的网站上提供设计见解。
待办事项，待办事项和后续步骤 (To do’s, backlog and next steps)
Last month, I’ve compiled a list of three items I wanted to do. I’m happy to have achieved two out of the three. Not too bad, if you ask me.
上个月，我整理了一份我想做的三件事的清单。 我很高兴能实现三分之二。 如果你问我，还不错。
I wrote just over two posts per week in July, which was my goal. I also created multiple content upgrades, as I’ve stated previously. It has brought me a big increase in mailing list subscribers. I decided not to translate any more of my Dutch content to English for now as that content is more about my portfolio than it is relevant for my Medium posts. That was the third item on my list.
我的目标是在7月份每周写超过2个帖子。 如前所述，我还创建了多个内容升级。 它给我带来了邮件列表订户的极大增加。 我决定暂时不再将荷兰语内容翻译成英语，因为该内容更多地是关于我的作品集，而不是与我的中级帖子有关。 那是我名单上的第三项。
Next steps for the rest of August and September
8月和9月下旬的后续步骤
At the time of this writing, August is well on its way so my to-do list will focus on the remainder of August and the entire month of September. That’s about 6 weeks so I am going to set some ambitious goals. I’ve returned from a two-week vacation so I am ready, well-rested, and motivated to pick things up again.
在撰写本文时，八月即将到来，因此我的待办事项清单将集中在八月的剩余时间和九月的整个月份。 那大约是6周，所以我要设定一些雄心勃勃的目标。 我已经从两个星期的假期中回来了，所以我准备好了，休息得很充分，并且有动力再次去接东西。
- Yet again, write two Medium posts a week. That’s about 12 posts. Currently, this seems like the writing sweet spot for me. I can complete this task without rushing or too much stress, all while keeping my posts of a certain quality level I deem necessary. 再一次，每周写两次中篇文章。 大约有12个帖子。 目前，这似乎是我写作的最佳选择。 我可以在不着急或压力太大的情况下完成此任务，同时保持我认为必要的一定质量水平的职位。
- Write a big post on how to become a UX designer, including two content upgrades for my website. 写一篇关于如何成为用户体验设计师的大文章，包括为我的网站进行两次内容升级。
At the end of September, I’m aiming to be at 300 Medium followers, 100 mailing list subscribers, and 100 monthly organic website visitors. Ambitious, but doable. Let’s go for it!
在9月底，我的目标是成为300位中型关注者，100位邮件列表订阅者和100位每月自然网站访问者。 雄心勃勃，但可行。 我们去吧！
让我们再走一个里程碑 (Let’s go for another milestone)
Now that I’m in ‘triple digits territory’, my goal is to stay there and eventually go to ‘four digits territory’. But first, I want to be more consistent and make this side project more passive than it has been for the first two months.
现在我处于“三位数领土”，我的目标是待在那里并最终进入“四位数领土”。 但是首先，我想保持一致，并使这个副项目比前两个月更加被动。
For now, I’m going to keep writing, keep sharing, and hopefully keep helping you out with the design insights I provide.
目前，我将继续写作，共享并希望通过我提供的设计见解帮助您。
翻译自: https://blog.prototypr.io/it-took-me-54-days-to-make-100-in-passive-design-income-1e1b071fd0ea
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