扔掉“my”，SAP重新做回自己

根据来自SAP公司的官方最新消息，SAP从即日起停止使用所有解决方案及缩写前面的“my”字样。也就是说，我们一直使用的mySAP Business Suite、mySAP ERP、mySAP CRM……变成了SAP Business Suite、SAP ERP、SAP CRM……

 

呵呵，多少年了，终于又回到了最初的SAP，我想称之为返璞归真应该比较好听吧！ ：）

 

想当年，为了追赶DotNet的大潮，SAP把自己的核心套件都改名为mySAP.com。在互联网泡沫破灭以后，把mySAP.com又改为mySAP Business Suite。也许High Level的心意是好的，要让广大用户们知道SAP是很Nice的、很Easy的、很Friendly的、很Personalized的……

 

现在好了，终于跟“my”拜拜了。咱们再不用费很多嘴皮子跟客户慢慢解释这个“my”是个什么东东了。把SAP的公告原文也贴一下吧：

（本文首发于许坤的博客http://blog.xukun.com ，欢迎转贴，但请注明出处，谢谢！）

Goodbye to "my" in SAP Applications

SAP has made the branding decision to remove "my" from all of its business suite applications. This reinforces the SAP brand as SAP's master brand, and clarifies and simplifies SAP's branding approach to focus even more strongly on the SAP name. The following is a summary of affected applications. Colleagues are encouraged to spread the word by forwarding this message to their teams and communications networks.
Effective immediately, the "mySAP" brand is to be replaced with "SAP" in all product names as follows. This is a branding change, not an announcement of new releases.

 

Going forward, SAP's business suite is called the SAP Business Suite family of business applications, and comprises the following applications:

• The SAP ERP application
• The SAP Customer Relationship Management (SAP CRM) application
• The SAP Supply Chain Management (SAP SCM) application
• The SAP Supplier Relationship Management (SAP SRM) application
• The SAP Product Lifecycle Management (SAP PLM) application

After the first mention of the descriptor "application," you can then use the product names SAP ERP, SAP CRM, SAP PLM, etc., on its own, without a descriptor. The change to SAP ERP also modifies the applications SAP ERP Human Capital Management (SAP ERP HCM), SAP ERP Financials, SAP ERP Corporate Services, and SAP ERP Operations as written here.