Concept of Operational Promotion Scheme

Operational promotion scheme refers to a series of marketing schemes which take the Internet as the marketing platform and promote the products and services of enterprises through various channels in order to establish a good corporate brand image, enhance the brand awareness and influence of enterprises, and ultimately realize the maximization of marketing value.
Generally speaking, the products or services promoted are not necessarily the main body of the enterprise, but also the group, individual or even individual.
Operational promotion programs must be a set of executable programs, the purpose is obvious, ultimately for marketing products or services.
Concept of Operational Promotion Scheme
As a set of plans, it should include market, customers, products, promotion, planning and other aspects. Market aspects include market analysis, market prospects, market positioning; customer aspects include customer positioning, customer attributes, customer psychology; promotion aspects include promotion methods, promotion channels; planning aspects include product packaging planning, marketing process planning and so on.

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