目录
2. What are some of the benefits of starting a new company?
3. Why are the first few years so important for start-ups?
4. What are the special consideration start-ups need to decide at the initial stage?
What issues should it address?
Why Do You Need a Business Plan?
Question
1. How to define a start-up?
A company with a limited operating history,generally newly create;
In a phase of development and research for markets;
Typically it involves some novel technology(e.g. telecom,software,bio-tech,medical...),and make money from it;
“出生”不久,缺乏经营经验,处于研发产品和市场调研的阶段,常靠技术上的优势赚来“第一桶金”
2. What are some of the benefits of starting a new company?
Independence(先生可自立为王Financial opportunities(“报告,我自己当老板是为了挣更多w”Community serviceJob security(只要我自己不做垮,就永远不需要担心跳槽和找工作了吧...Family employment(“儿子是助教,女婿是全队营养师,很合理吧?” ——卡尔洛·安切洛蒂Challenge(勇于革薪
What are the risks?
Sales fluctuations ( 销量起伏不定Competition ( 竞争,是每一家企业都要回答的问题Increased responsibilities (能力越大,责任越大Financial losses (...做亏了,怎么应对Employee relations (与 员工的关系怎么搞好Laws and regulations (不要犯错误哈Risk of failure ( 失败的风险,能承担得起么
3. Why are the first few years so important for start-ups?
in the first few years ,start-up must face the
choice of
company development
direction
;
need to define
development goal,raising capital(筹措资金)
;
solve the problem of
management confusion
;
clear about the
roles and responsibilities
of labor.
4. What are the special consideration start-ups need to decide at the initial stage?
What
type of business
(e.g. life style?office?
What form of
ownership (什么所有制形式,e.g. sole trader?
Are you driven by the
technology or
the
market
?
(被技术驱动?被市场驱动?
Who are your
customers
? (我的客户都是些肾么人?
Raising Capital
融资
5. What is a business plan?
the entrepreneur’s road map for a successful enterprise.(...和它们不一样,这些概念真的巨杂:
What issues should it address?
Guide the company by charting its future course and defining its strategy for following it.通过规划公司未来的发展方向和确定公司的战略,来指导公司Attracting lenders and investors who will provide needed capital.吸引投资,拉赞助,搞经费
Why Do You Need a Business Plan?
Provides a formal agreement between the founders of a company about the direction;使公司创始人对未来发展方向达成一致,立下协议Reduce self-delusion amongst the founders菜鸟们,请保持清醒,憋总以为优势在我Defines responsibilities & rewards陟 罚臧否不宜异同Helps to translate abstract goals into explicit(明确、直白的) operational needs确保大家平时都讲人话、干人事