wordpress下载_简单的WordPress电子商务与便捷的数字下载

wordpress下载

WordPress is truly a robust platform. Even though it’s mostly used as a CMS, WordPress can easily be transformed into a full-featured shop. You can integrate a shop into your blog or set up an ecommerce store using WordPress as a foundation – the sky’s the limit.

WordPress确实是一个强大的平台。 即使WordPress主要用于CMS，也可以轻松地将其转变为功能齐全的商店。 您可以将商店整合到您的博客中，或以WordPress为基础建立电子商务商店，这是无限的机会。

If you’re a store owner, chances are you’re selling a downloadable product or two. With WordPress, selling downloads is easy thanks to the aptly named Easy Digital Downloads (EDD). EDD is one of the most widely used plugins for selling downloads, and it certainly lives up to its name. As a free plugin, it has incredibly versatile functionalities, and it’s a breeze to set up.

如果您是商店老板，则很可能会出售一两个可下载的产品。 使用WordPress，得益于易用的数字轻松下载(EDD)，销售下载变得容易。 EDD是销售下载最广泛使用的插件之一，它确实名副其实。 作为一个免费插件，它具有难以置信的通用功能，并且设置起来很容易。

In this article, we’ll delve into the features that Easy Digital Downloads provides and walk you through the exact process to set up your first download and integrate the plugin with your site.

在本文中，我们将深入研究Easy Digital Downloads提供的功能，并引导您完成设置首次下载并将插件与网站集成的确切过程。

Easy Digital Downloads是否可以与您的主题配合使用？ (Will Easy Digital Downloads Work with Your Theme?)

The FAQ page on the Easy Digital Downloads site states that the plugin is designed to work with any theme. That said, some themes are more compatible than others. Many themes are designed with the plugin in mind, and these themes will offer the highest degree of compatibility. While these themes aren’t required, they allow for a more seamless experience.

Easy Digital Downloads网站上的FAQ页面指出，该插件旨在与任何主题配合使用。 也就是说，某些主题比其他主题更具兼容性。 在设计许多主题时都考虑了插件，这些主题将提供最高程度的兼容性。 尽管不需要这些主题，但它们可以带来更加无缝的体验。

You can browse EDD-compatible themes on the Easy Digital Downloads site or on Themeforest.

您可以在Easy Digital Downloads网站或Themeforest上浏览与EDD兼容的主题。

设置简易数字下载 (Setting up Easy Digital Downloads)

First, you’ll want to visit the general settings page to make sure everything is set up correctly.

首先，您需要访问常规设置页面以确保所有设置均正确。

Navigate to Dashboard > Downloads > Settings. Here you can change page settings, payment gateways, and more. The payment gateway settings are crucial to go over. You can connect PayPal on this screen with just a few changes. (For information on connecting other payment processors, see the ‘Extensions’ section of this article below.)

导航到仪表板>下载>设置 。 您可以在此处更改页面设置，付款网关等。 付款网关的设置对于完成这项工作至关重要。 您只需进行一些更改即可在此屏幕上连接PayPal。 (有关连接其他付款处理方的信息，请参见下面的“扩展”部分。)

You can also change the standard email receipt, set up taxes, and modify miscellaneous settings. This won’t take too long to work through – the PayPal setup is the most important part here.

您还可以更改标准的电子邮件收据，设置税金和修改其他设置。 这将花费很长时间来完成– PayPal设置是这里最重要的部分。

添加您的首次下载 (Adding Your First Download)

To get your first download up, navigate to Dashboard > Downloads > Add New. This page conveniently resembles the ‘Add New Post’ or ‘Add New Page’ pages. It’s instantly familiar, and it makes editing a cinch.

要进行首次下载，请导航至Dashboard> Downloads> Add New 。 此页面很方便地类似于“添加新帖子”或“添加新页面”页面。 立即熟悉，可以轻松编辑。

Underneath the text input field, you can set the price or option to enable variable pricing, which allows you to set payment options. If you enable variable pricing, you can also enable multi-option mode, which allows users to add more than one option to their cart.

在文本输入字段下，您可以设置价格或选项以启用可变定价，从而可以设置付款选项。 如果启用可变定价，则还可以启用多选项模式，该模式允许用户向购物车添加多个选项。

In the next box, you can easily upload the files to be downloaded. For example, if you’re selling an ebook, you’d upload the PDF here. Clicking ‘Upload a file’ will open the WordPress Media Library, and you can choose or upload a file at this point.

在下一个框中，您可以轻松上传要下载的文件。 例如，如果您要出售电子书，则可以在此处上传PDF。 点击“上传文件”将打开WordPress媒体库，此时您可以选择或上传文件。

If you’re selling multiple files, no problem. Just click the Add New File button. You can also order your files by clicking and dragging on the left-hand side of each file (a four-headed pointer should appear). If you need to remove a file, the button on the right-hand side of the file will instantly delete the file of your choice.

如果您要出售多个文件，没问题。 只需单击“添加新文件”按钮。 您也可以通过在每个文件的左侧单击并拖动来排序文件(应出现一个四头指针)。 如果您需要删除文件，则文件右侧的按钮将立即删除您选择的文件。

The next box allows you to add Download Notes. This section comes in handy if you need to include special instructions with the download or if you simply want to leave a nice message with the user.

下一个框允许您添加下载说明。 如果您需要在下载中包含特殊说明，或者仅想与用户交流，则本部分非常有用。

The Excerpt box is optional, allowing you to add a sneak peek at your download. To learn more about excerpts, check out this Codex article.

摘录框是可选的，可让您在下载时添加一个偷窥。 要了解有关摘录的更多信息， 请查看此Codex文章。

Navigate to the right-hand side of the page. There are four boxes left to tackle: Download Categories, Download Tags, Download Settings, and Download Image.

导航到页面的右侧。 剩下四个框要解决：下载类别，下载标签，下载设置和下载图像。

In the Download Categories box, choose or create a category to organize your download. The Download Tags box is similar. This process is identical to categorizing a post with categories and tags.

在“下载类别”框中，选择或创建一个类别以组织下载。 “下载标签”框与此类似。 此过程与按类别和标签对帖子进行分类相同。

The ‘Download Settings’ box is a particularly important area to pay attention to. Here, you can set a file download limit, which can be useful for proprietary files. You also have an option to modify the purchase button. You can choose the call-to-action, and you can decide where it goes. If you leave ‘Disable the automatic output of the purchase button’ unchecked, the purchase button will appear at the bottom of the download. However, if you check it, you’ll need to copy the shortcode found in this box. You can insert this shortcode wherever you’d like, making this one of the more flexible options that Easy Digital Downloads affords you.

“下载设置”框是需要特别注意的重要区域。 在这里，您可以设置文件下载限制，这对专有文件很有用。 您还可以选择修改购买按钮。 您可以选择号召性用语，也可以决定号召性用语。 如果未选中“禁用购买按钮的自动输出”，则购买按钮将显示在下载的底部。 但是，如果选中它，则需要复制在此框中找到的简码。 您可以在任何位置插入此短代码，这使Easy Digital Downloads为您提供了更灵活的选择之一。

Finally, use the Download Image box to set a nice picture on your download page. Once you’ve double-checked everything, hit publish. You’ve now got your first download up!

最后，使用“下载图像”框在下载页面上设置漂亮的图片。 仔细检查所有内容后，请点击发布。 现在，您已经有了第一个下载！

An important note: On each download page, you can see the stats in the upper right-hand corner. The number of sales and total earnings are displayed here, and you can also check out the download logs if you wish.

重要说明：在每个下载页面上，您都可以在右上角看到统计信息。 此处显示了销售数量和总收入，您也可以根据需要查看下载日志。

微调您的下载 (Fine Tuning Your Downloads)

Easy Digital Downloads gives you a range of options to customize your downloads. If you’d like to see your payment history or take a look at who’s buying your downloads, EDD gives you the ability.

轻松数字下载为您提供了一系列自定义下载的选项。 如果您想查看付款记录或查看谁在购买下载内容，EDD可以为您提供此功能。

Its main features can be accessed by navigating to Dashboard > Downloads. Here are some of the more useful options:

可以通过导航至Dashboard> Downloads来访问其主要功能。 以下是一些更有用的选项：

支付历史 (Payment History)

Here you can view a full list of your sales. You can view the order details, see refunded/cancelled orders, and even keep track of failed purchases.

在这里，您可以查看销售的完整列表。 您可以查看订单详细信息，查看退款/取消的订单，甚至跟踪失败的购买。

顾客 (Customers)

This provides an alternative view of your customers, and you can also track each customer’s spend total.

这提供了客户的替代视图，您还可以跟踪每个客户的支出总额。

优惠码 (Discount Codes)

This nifty feature gives you the ability to add discount codes to any of your products. You can create a code name (like HALFOFF), choose a percentage-based or flat fee-based discount, and allow the code to work on any or all of your downloads.

这个漂亮的功能使您能够向您的任何产品添加折扣代码。 您可以创建一个代码名称(例如HALFOFF)，选择基于百分比或固定费用的折扣，并允许该代码在您的任何下载或所有下载中使用。

报告书 (Reports)

This convenient graph view displays your earnings over time. You can export your sales and earnings as a PDF or view the logs on this page by clicking on the respective tabs.

此便捷的图形视图显示了您一段时间内的收入。 您可以将销售和收入以PDF格式导出，也可以通过单击相应的选项卡查看此页面上的日志。

扩展名 (Extensions)

We’ve just scratched the surface of what Easy Digital Downloads can do. You’re able to accomplish everything mentioned so far with the free version of the plugin, and on top of that, there are some extensions (some free, some paid) that are worth a look.

我们只是简单介绍了Easy Digital Downloads可以做的事情。 您可以使用该插件的免费版本完成到目前为止提到的所有事情，最重要的是，还有一些扩展(有些是免费的，有些是付费的)值得一看。

These extensions add some great functionality to EDD. You can integrate it with your mailing list, offer pay-what-you-want pricing, accept other payment processors, and much more.

这些扩展为EDD添加了一些强大的功能。 您可以将其与您的邮件列表集成，提供按需付费的价格，接受其他付款处理者，等等。

If you’re on a tight budget, check out the free extensions EDD provides. Here are just a few:

如果预算紧张，请查看EDD提供的免费扩展。 这里仅仅是少数：

EDD精选下载 (EDD Featured Downloads)

A shortcode-based functionality that allows you to spotlight certain downloads. You can also modify the HTML if you wish.

基于短码的功能，可让您重点关注某些下载。 您也可以根据需要修改HTML。

服务下载 (Downloads As Services)

If you’re selling a service on your storefront, you need this extension. It’s a simple extension, but it refines the buying process for the user.

如果您要在店面中销售服务，则需要此扩展程序。 这是一个简单的扩展，但可以为用户优化购买过程。

EDD购买奖励 (EDD Purchase Rewards)

This free extension is a must-have. Purchase Rewards allows you to reward customers with a discount code for future purchases. You can also require the user to share your site with at least one social network or set a minimum purchase amount that the user has to meet to obtain the discount.

这个免费的扩展程序是必须具备的。 通过购买奖励，您可以为以后的购买提供折扣代码以奖励客户。 您还可以要求用户与至少一个社交网络共享您的网站，或设置用户必须满足的最低购买金额才能获得折扣。

If you have a more flexible budget, here are some paid extensions worth checking out:

如果您有更灵活的预算，请查看以下一些值得付费的扩展程序：

扎皮尔 (Zapier)

Zapier has become increasingly popular for its wide range of abilities. With this extension, you can integrate it with your EDD storefront. You’ll also get the ability to use over 400 third party services, like MailChimp, Zendesk, Dropbox, and more.

Zapier因其广泛的功能而变得越来越受欢迎。 使用此扩展程序，您可以将其与EDD店面集成。 您还将能够使用400多种第三方服务，例如MailChimp，Zendesk，Dropbox等。

定期付款 (Recurring Payments)

Use this extension to sell recurring subscriptions on your site. You’ll get a range of billing options and support for Stripe, PayPal, and more.

使用此扩展程序可以在您的网站上出售定期订阅。 您将获得一系列计费选项，并支持Stripe，PayPal等。

EDD社会折扣 (EDD Social Discounts)

When a user shares one of your products on a social network, they get a discount. This simple yet powerful plugin will help you increase sales and spread the word about your brand at the same time.

当用户在社交网络上共享您的产品之一时，他们将获得折扣。 这个简单而强大的插件将帮助您增加销量并同时传播有关您品牌的信息。

There are Easy Digital Downloads extensions for almost everything you can think of. Browse the full list here.

几乎所有您都能想到的Easy Digital Downloads扩展程序。 在此处浏览完整列表。

结论 (Conclusion)

Easy Digital Downloads might very well be the definitive plugin for selling on WordPress. When stacked up against its rivals like WooCommerce, it really excels in providing a streamlined way of selling downloads (and even physical products). If you’re selling downloadable products on WordPress, EDD is worthy of your foremost consideration.

Easy Digital Downloads很可能是在WordPress上出售的确定性插件。 当与诸如WooCommerce之类的竞争对手竞争时，它确实在提供简化的下载(甚至物理产品)销售方式方面表现出色。 如果您在WordPress上销售可下载产品，那么EDD是您的首要考虑。

翻译自: https://www.sitepoint.com/simple-wordpress-ecommerce-easy-digital-downloads/

wordpress下载