unity 谷歌广告介入_Unity为开发人员发布Google广告

最新推荐文章于 2024-08-09 07:08:13 发布

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最新推荐文章于 2024-08-09 07:08:13 发布

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原文链接：https://blogs.unity3d.com/2018/08/07/unity-releases-google-advertising-for-developers/

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unity 谷歌广告介入

Everyone loves something new. New ad formats, new advertisers, and new content means more options to create something unique and engaging. We’re excited to share with you that Google and Unity have announced a strategic partnership that will change the way advertisers reach gamers on-the-go and help you, the developers, to monetize your apps.

每个人都喜欢新事物。新的广告格式，新的广告客户和新的内容意味着创建更多独特且引人入胜的东西的更多选择。我们很高兴与您分享Google和Unity已宣布建立战略合作伙伴关系，该合作伙伴关系将改变广告商不断接触游戏玩家的方式，并帮助您(开发人员)通过您的应用获利。

This partnership gives Google advertisers access to Unity’s mobile gaming network through Universal App Campaigns (UAC). This means Unity mobile app developers will be able to monetize with Google’s ads without any additional required development work.

这项合作关系使Google广告客户可以通过通用应用广告系列 (UAC)访问Unity的移动游戏网络。这意味着Unity移动应用程序开发人员将可以通过Google的广告获利，而无需进行任何其他必需的开发工作。

To date, the partnership has resulted in video completion rates of 87.3% compared to the average benchmark of 32.5% (Source: Moat Analytics Benchmarks: Q4 2017). Furthermore, Unity has consistently scored 97.8% for valid and viewable rates, well above in-app benchmarks of 54.7%, providing a brand-safe environment for advertisers while also creating value for developers and gamers alike.

迄今为止，该合作伙伴关系已使视频完成率达到87.3％，而平均基准为32.5％( 来源：Moat Analytics基准测试：2017年第四季度) 。此外，Unity的有效可见率一贯得分为97.8％，远高于应用内基准得分54.7％，为广告商提供了品牌安全的环境，同时也为开发人员和游戏玩家创造了价值。

开发人员！您问了我们一些问题，我们很高兴与您分享以下见解： (Developers! You’ve asked us questions and we’re happy to share with you the following insights:)

如何开始使用广告？ (How do I get started with ads?)

If you are not integrated with Unity Ads already, please see our guide here on how to monetize with Unity.

如果您尚未与Unity Ads集成，请参阅此处的指南，了解如何通过Unity获利。

如何通过Unity通过Google广告获利？ (How do I monetize with Google ads through Unity?)

No additional development work is required. However, you will need to ensure that your Ads Payout Profile is up-to-date to ensure payment. In addition, developers will need to complete store details in the Operate dashboard for all of your apps. Without store details, Unity cannot request ads from Google for your apps.

无需其他开发工作。但是，您需要确保您的广告付款资料是最新的，以确保付款。此外，开发人员将需要在Operate仪表板中完成所有应用程序的商店详细信息。没有商店详细信息，Unity无法为您的应用向Google请求广告。

Google广告何时显示？ (When will Google ads show?)

Google will be participating directly within Unity’s Unified Auction, an unbiased real-time advertising auction where the highest paying advertiser wins. Unity is committed to increasing the advertiser diversity on our platform to ultimately drive higher revenue for developers and enable engaging ad experiences for players.

Google将直接参与Unity的统一竞标，这是一项收入最高的广告商获胜的无偏实时广告竞标。 Unity致力于增加我们平台上广告客户的多样性，以最终为开发人员带来更高的收入并为玩家提供引人入胜的广告体验。

为什么要为开发人员使用Google广告？ (Why Google ads for developers?)

Unity is committed to enabling developer success and democratizing development. Part of this includes increasing the monetization opportunities for developers, which now includes Google’s extensive ad network, accessible directly through Unity’s platform. In turn, this will increase fill and performance for our developers.

Unity致力于使开发人员成功并使开发民主化。其中的一部分包括为开发人员增加获利的机会，现在包括可直接通过Unity平台访问的Google广泛的广告网络。反过来，这将为我们的开发人员增加工作量和性能。

您希望Google提供哪些类型的广告？ (What types of ads can you expect from Google?)

Currently, you can expect to see Universal App Campaigns on both iOS, Android and across both Rewarded and Non-Rewarded placements. UAC advertisers will include both independent developers promoting installs and big brands.

目前，您可以期望在iOS，Android以及奖励和非奖励展示位置上看到通用应用广告系列。 UAC广告商将包括促进安装量的独立开发商和知名品牌。