Do you want to run a social media contest to grow your website traffic?


Social media platforms already have billions of active users. It is a lot easier to find a very targetted audience that could be your potential customer or subscriber.

社交媒体平台已经拥有数十亿活跃用户。 寻找目标明确的受众可能很容易,因为这些受众可能是您的潜在客户或订户。

In this article, we’ll show you how to easily run a social media contest to grow your business with some best practices and examples to get started.


Running a social media contest to grow your website

为什么要在您的网站上举办社交媒体竞赛? (Why Run a Social Media Contest on Your Website?)

There is so much content on the internet and too many businesses competing for the same targeted customers.


If you have recently started a WordPress blog or launched an online business, then social media contests are one of the best ways to reach your target audience.


Alternatively, if you’re an established business, then you can use contests to boost user engagement by celebrating birthdays or other special occasions like we did on WPBeginner’s 11th birthday:

另外,如果您是一家老牌公司,那么可以像WPBeginner 11岁生日那样,通过庆祝生日或其他特殊场合来使用竞赛来提高用户参与度:

WPBeginner birthday example

Social media platforms have a reach of billions of active users. Facebook / Instagram alone has over 3 billion monthly active users. YouTube, Twitter, and Pinterest each have millions of highly engaged active users.

社交媒体平台拥有数十亿活跃用户。 仅Facebook / Instagram,每月就有超过30亿活跃用户。 YouTube,Twitter和Pinterest各自拥有数百万活跃用户。

Running a social media contest offers you a quick way to reach out to those users. Depending on what your goals are, you can run a social media contest to do any or all of the following:

举办社交媒体竞赛可为您提供一种快速接触这些用户的方法。 根据您的目标,您可以举办社交媒体竞赛来执行以下任何一项或全部任务:

  • Get more traffic to your website

  • Get more followers for your social media accounts

  • Boost engagement on your social media profiles

  • Get more subscribers for your email list

  • Build brand recognition for your business


That being said let’s take a look at how you can easily create a social media contest for your WordPress website.


Later in this article, we will also show you how to make your contest successful with real examples.


在WordPress中创建社交媒体竞赛 (Creating Social Media Contest in WordPress)

For this tutorial, we’ll be using RafflePress. It is the best contest and giveaway plugin for WordPress and helps you promote on all major social media platforms. You can even use one of its ready to use templates to quickly build contests.

在本教程中,我们将使用RafflePress 。 它是WordPress最好的竞赛和赠品插件 ,可帮助您在所有主要的社交媒体平台上进行宣传。 您甚至可以使用其现成的模板之一快速构建竞赛。

Note: There is a free version of RafflePress available, but for this tutorial we’ll be using RafflePress pro account.

注意:有RafflePress的免费版本 ,但是在本教程中,我们将使用RafflePress专业版帐户。

First thing you need to do is install and activate the RafflePress plugin. For more details, see our step by step guide on how to install a WordPress plugin.

您需要做的第一件事是安装并激活RafflePress插件。 有关更多详细信息,请参阅有关如何安装WordPress插件的分步指南。

Upon activation, the plugin will add a new menu item labeled ‘RafflePress’ to your WordPress admin sidebar. Clicking on it will take you to the plugin’s Settings page.

激活后,该插件将在您的WordPress管理员侧边栏中添加一个名为“ RafflePress”的新菜单项。 单击它会将您带到插件的“设置”页面。


First, you will need to enter your license key. You can find this information under your account on the RafflePress website.

首先,您需要输入许可证密钥。 您可以在RafflePress网站上的帐户下找到此信息。

After entering your license key, you are now ready to create your first social media contest.


Simply visit RafflePress » Add New page to launch the contest builder.


Add new contest

You’ll start by entering a title for your contest in the ‘Giveaway Name’ field. After that, you’ll see a bunch of templates to choose from.

首先,在“赠品名称”字段中输入比赛的标题。 之后,您将看到一堆可供选择的模板。

Choose a contest template

There are ready-made templates for different social media websites like Facebook, Twitter, Instagram, and YouTube. If you want to focus on one of these platforms, then choosing a template will save you some time.

有针对不同社交媒体网站(例如Facebook,Twitter,Instagram和YouTube)的现成模板。 如果您想专注于这些平台之一,那么选择模板将为您节省一些时间。

You can also choose the ‘Classic giveaway’ template and design your own contest actions. This way you can target multiple social media platforms and combine them with your email list or WooCommerce contest actions.

您还可以选择“经典赠品”模板并设计自己的比赛动作。 这样,您可以定位多个社交媒体平台,并将它们与您的电子邮件列表或WooCommerce竞赛活动结合在一起。

For the sake of this tutorial, we’ll show you the classic giveaway.


Next, the contest builder will ask you to enter your prize details. Simply click on the ‘Pencil’ icon to provide a title and description for your prize.

接下来,竞赛生成器将要求您输入奖品详细信息。 只需单击“铅笔”图标即可提供您的奖金的标题和说明。

Add prize details for your social media contest

You can also upload an image to display with your prize description. Adding a prize image allows users to visualize the prize and motivates them to participate.

您也可以上传图像以显示您的奖金说明。 添加奖品图像可以使用户可视化奖品并激励他们参与。

Add Actions to Enter Your Social Media Contest


Actions are the interactions you want users to perform in order to participate in your social media contest and qualify for the prize.


RafflePress comes with several actions that you can add to your campaign. However, you would want to prioritize actions that help you achieve your social media contest goal.

RafflePress带有一些您可以添加到广告系列中的动作。 但是,您需要优先考虑可以帮助您实现社交媒体竞赛目标的操作。

For instance, if you want to increase Twitter followers then adding ‘Follow us on Twitter’ action will be more beneficial.


You need to switch to the ‘Actions’ tab from the left menu, and you will see the list of actions you can add.


Add actions to your contest

Simply click to add any action to your contest, and you will see it appear below your prize details. You can then edit the action settings from the left column.

只需单击即可将任何动作添加到您的比赛中,您将看到它出现在您的奖金详细信息下方。 然后,您可以从左栏中编辑操作设置。

Action settings

Each action comes with some generic settings. You can change the action title, select the number of entries users will earn for it, allow daily entries, or make that action mandatory.

每个操作都带有一些常规设置。 您可以更改操作标题,选择用户将为其赚取的条目数,允许每天输入条目或将该操作强制执行。

You’ll also see settings related to specific actions. For instance, if you want users to follow you on Instagram, then you’ll need to enter your Instagram profile URL.

您还将看到与特定操作相关的设置。 例如,如果您希望用户在Instagram上关注您,则需要输入您的Instagram个人资料URL。

After entering settings for an action, switch back to the actions tab to add more actions. You can add as many actions as you want. However, don’t forget to prioritize them to match your contest goal.

输入动作设置后,请切换回动作标签以添加更多动作。 您可以根据需要添加任意数量的操作。 但是,不要忘了优先考虑它们以符合您的比赛目标。

Add multiple actions to your contest

You can even create your own actions by simply describing the action you want users to take.


Once you are done setting up actions, don’t forget to click on the Save button to store your changes.


Change Contest Appearance and Settings


Next, you need to switch to the design tab. From here you can change fonts and colors. You can also choose a page background in case you want to create a landing page for your social media contest (more on this later).

接下来,您需要切换到设计选项卡。 从这里您可以更改字体和颜色。 如果您想为社交媒体竞赛创建目标页面,也可以选择页面背景(稍后会详细介绍)。

Design settings

After you are done with design, the next step is to configure contest settings.


Simply switch to the ‘Settings’ tab and you’ll see a list of options. Under the ‘General’ settings you can set basic options for your giveaway including the option to show winners, number of entries, limit signups per IP, and more.

只需切换到“设置”标签,您就会看到选项列表。 在“常规”设置下,您可以设置赠品的基本选项,包括显示获奖者的选项,条目数,每个IP的限制注册等。

General contest settings

Most importantly, you can choose a page permalink to create an individual landing page showing your contest widget.


This is particularly handy for running a social media contest where the goal is to drive traffic to your social profiles.


RafflePress also allows you to set up redirects, success tracking, enable social logins, email verification, and more.


For more details on each settings, see our guide on how to set up a giveaway in WordPress.


Don’t forget to click on the Save button at the top to save your settings.


Publish and Add Contest on Your Website


RafflePress makes it easy to display your social media contest widget anywhere on your WordPress website.


You can add it to any WordPress post or page by simply editing that page and adding RafflePress block to the content area.


RafflePress block

Simply select the contest you created earlier from the drop-down menu and then save or update your post.


Select giveaway

You can now visit your website to see your social media contest in action.


Contest preview

RafflePress also allows you to display the contest widget anywhere on your site using the shortcode. You can find the shortcode by editing your contest and switching to the ‘Publish’ tab.

RafflePress还允许您使用简码在网站上的任何位置显示竞赛窗口小部件。 您可以通过编辑比赛并切换到“发布”标签来找到简码。

Contest shortcode

You can also publish your contest as a stand-alone page. Simply edit your giveaway and go to the publish tab.

您也可以将比赛发布为独立页面。 只需编辑您的赠品,然后转到“发布”选项卡。

Now click on the landing page option and then click below to set up your landing page.


Landing page contest

This will take you back to the settings page where you need to create a URL for your landing page.


Enter a short meaningful slug for the URL and then click on the view button to check it out. This is how it looked on our demo site:

输入该URL的简短含义,然后单击查看按钮将其检出。 这是在我们的演示站点上的样子:

Landing page preview

Note: You can change the design and background by visiting the ‘Design’ tab in the contest builder.


举办社交媒体竞赛的最佳做法与示例 (Best Practices to Run Social Media Contest with Examples)

Social media contests can easily go viral by following some best practices. The following are a few tips and examples to make your social media campaign more effective.

通过遵循一些最佳做法,社交媒体竞赛可以轻松地进行病毒式传播。 以下是一些技巧和示例,可以使您的社交媒体活动更加有效。

1. Keep your campaign focused by setting a goal


Make sure that you set clear goals for your contest campaign. This allows you to achieve your goals and maximize the impact of your campaign.

确保为竞赛活动设置明确的目标。 这使您可以实现目标并最大程度地发挥广告系列的影响。

For instance, if you want to get more subscribers to your email newsletter, then making email action mandatory and giving it priority points will help you get more email subscribers.


Focus actions on your campaign goals

Similarly, if you want to run an Instagram contest, then making Instagram actions mandatory will help you achieve that goal.


2. Set enough time to promote your campaign


Plan your campaign well ahead of time. You can add the social media contest to your page and start promoting it across your social channels.

提前计划您的广告系列。 您可以将社交媒体竞赛添加到您的页面,然后开始在您的社交渠道中进行宣传。

Plan ahead to build anticipation

3. Add prize pictures and graphics


Images are a highly effective way to grab user attention. If you are offering a valuable prize, adding pictures makes users visualize it. This makes your campaign more effective.

图像是一种吸引用户注意力的高效方法。 如果您提供了有价值的奖品,则添加图片可以使用户形象地看到它。 这样可以使您的广告系列更有效。

But what if your prize is a membership plan or an online course? Well, then you can use graphics by making your own banners and images.

但是,如果您的奖品是会员计划或在线课程,该怎么办? 好了,那么您可以通过制作自己的横幅和图像来使用图形。

Creating graphics for your contest campaign

We recommend using Canva as the best tool for beginners to make graphics for their WordPress blog or social media campaigns.


4. Promote your contest with on-site retargeting


Make sure that users visiting your website know about your contest and giveaway. The best way to do this is by using OptinMonster.

确保访问您网站的用户了解您的比赛和赠品。 最好的方法是使用OptinMonster

It allows you to convert website visitors into subscribers and customers. It comes with lightbox popups, countdown timers, floating banners, and other tools that you can use to promote your campaign on your website.

它使您可以将网站访问者转换为订阅者和客户。 它带有灯箱弹出窗口, 倒数计时器 ,浮动横幅和其他工具,可用于在您的网站上宣传广告系列。

On site retargeting with OptinMonster

5. Follow social media platform rules for contests


Each social media platform has some specific rules about promoting a contest or giveaway to get more likes, retweets, and shares.


For instance, if you are running a Twitter contest, then they want you to discourage duplicate tweets and ask contest participants to adhere to Twitter rules.


Similarly, if you are running a Facebook contest, then you cannot present your contest in a way that looks like an endorsement from Facebook.

同样,如果您正在举办Facebook竞赛 ,那么您将无法以看起来像Facebook认可的方式来展示您的竞赛。

Following are some general rules that apply to all social media platforms:


  • Have a clear contest policy and rules mentioning that these social media platforms are not liable for any actions users take.

  • Have clear eligibility criteria and who can participate in your contest.

  • Do not offer illegal prizes or rewards or ask users to perform illegal actions.


We hope this article helped you learn how to run a social media contest to grow your site. You may also want to see our other tips on promoting your business online without spending too much money.

我们希望本文能帮助您学习如何举办社交媒体竞赛来扩大您的网站。 您可能还想查看我们的其他在线推广业务技巧,而无需花费太多金钱。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章,请订阅我们的YouTube频道 WordPress视频教程。 您也可以在TwitterFacebook上找到我们。

翻译自: https://www.wpbeginner.com/beginners-guide/how-to-run-a-social-media-contest-to-grow-your-site-best-practices/



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