为什么您不应该从WordPress博客帖子中删除日期

When I started WPBeginner back in 2009, I made a decision to not include dates on any of my blog posts. I did that because I thought I was clever than the rest. My theory was that WPBeginner is NOT a blog. It is a resource like the WordPress codex or Wikipedia neither of which have dates on their articles. Besides my thought was that removing the dates from blog posts would trick the users into thinking that my content is evergreen. Boy was I dead wrong. In the recent months, I’m noticing a trend that more and more internet marketers and self-proclaimed “SEO experts” are advising their users to remove dates from their WordPress blog posts. In this article, I will provide in-depth details on why I chose not to include dates at first and what changed my mind later. I will also cover if/what are the SEO impacts of having dates on your blog posts (post-penguin and panda). Lastly, my goal is that after reading this entire posts you would understand that your problem is not with dates, rather it is with published date. I have found a solution that would please you, your users, and search engines.

当我在2009年开始创建WPBeginner时，我决定不在任何博客文章中添加日期。 我这样做是因为我以为自己比其他人聪明。 我的理论是WPBeginner不是博客。 它是一种像WordPress Codex或Wikipedia这样的资源，它们的文章都没有日期。 另外，我认为删除博客文章中的日期会欺骗用户，使他们认为我的内容是常绿的。 男孩是我错了。 在最近几个月中，我注意到一种趋势，越来越多的互联网营销商和自称为“ SEO专家”的建议他们的用户从WordPress博客帖子中删除日期。 在本文中，我将提供深入的详细信息，说明为什么我选择不首先包含日期以及后来改变主意的原因。 我还将介绍在您的博客帖子(企鹅和熊猫后)上放置日期对SEO的影响/对SEO的影响。 最后，我的目标是阅读完所有文章后，您将了解问题不在于日期，而在于发布日期。 我找到了一个可以让您，您的用户和搜索引擎满意的解决方案。

删除日期或不包含日期的原因 (Reasons Behind Removing or Not Including Dates)

When I first started WPBeginner in 2009, I always saw it as a resource site similar to the WordPress Codex or Wikipedia. If you have used either of the two, then you know that they do not have time-stamp or dates on their entries. You are probably wondering what could be the possible advantage of that? Well, as users we have a built-in prejudice towards outdated content. The moment we see a date, we are programmed to classify it in one of the two categories: outdated OR relevant. In theory just because the content is old doesn’t mean it is not relevant, but users make that assumption. As a blogger that thought was disturbing for me because I wanted everyone to read my content. So what did I do? I decided not to include dates on my blog posts. My thought was that people read Wikipedia even when it has relevant information which may or may not be up to date. Since the user never know the original published date, they give it a benefit of doubt.

当我于2009年首次启动WPBeginner时，我始终将其视为类似于WordPress Codex或Wikipedia的资源站点。 如果您使用了两者之一，那么您将知道它们的条目上没有时间戳或日期。 您可能想知道这样做的潜在优势是什么？ 好吧，作为用户，我们对过时的内容有内在的偏见。 看到日期后，我们将其编程为将其分类为两个类别之一： 过时 或 相关 。 从理论上讲，仅仅因为内容陈旧并不意味着它并不相关，而是用户做出了这样的假设。 作为一个博客作者，这种想法困扰着我，因为我希望所有人都阅读我的内容。 那我该怎么办？ 我决定不在博客文章中添加日期。 我的想法是，即使维基百科具有可能是最新的也可能不是最新的相关信息，人们仍在阅读。 由于用户永远不知道原始的发布日期，因此他们会产生疑问。

In the past few months, I have seen numerous internet marketers and SEO’s giving out their verdict against having dates on blog posts. Each have their own reasons, but all follow along the same buzz-word evergreen content. When popular blogs like CopyBlogger decide to remove dates, it sets an example for others to follow.

在过去的几个月中，我看到无数的互联网营销商和SEO做出了反对在博客文章上注明日期的裁决。 每种都有其自己的原因，但是都遵循相同的流行语常绿内容 。 当诸如CopyBlogger之类的流行博客决定删除日期时，它将为其他人树立榜样。

I have gone down this road already, and I can tell you why it is a wrong path.

我已经走了这条路，我可以告诉你为什么这是一条错误的道路。

为什么我再也不会删除日期 (Why I Would Never Remove Dates Again)

I don’t make the same mistake twice. Not having dates at first was a mistake, and I don’t think I would be repeating that mistake. My hope is that after reading this, you would do the same. When starting WPBeginner, my main priority was to help users with my WordPress tutorials. Like other bloggers, I wanted to think that my content was evergreen. But in reality it is NOT. Even though I go back and update articles, it is just not possible to keep everything up to date all the time.

我不会两次犯同样的错误。 一开始没有约会是一个错误，我不认为我会重复这个错误。 我的希望是，阅读本文后，您将执行相同的操作。 启动WPBeginner时，我的主要任务是帮助用户使用WordPress教程 。 像其他博客作者一样，我想认为我的内容是常绿的。 但实际上并非如此。 即使我返回并更新文章，也无法始终保持所有内容最新。

In the beginning, I had no issues or complaints regarding the date. However, 6 months down the road I started receiving emails from users complaining about an older article. At first, I would simply go and update the article right away. However as the site grew, updating all articles seemed to become more and more unlikely. It came to a point where I would receive several emails, tweets, or facebook messages regarding the dates on a regular basis. It took me a year and half to give up on my stubbornness and add the dates in the post.

一开始，我没有任何关于日期的问题或投诉。 但是，在接下来的6个月里，我开始收到用户抱怨旧文章的电子邮件。 首先，我只是立即去更新文章。 但是，随着网站的增加，更新所有文章的可能性似乎越来越小。 到了某个时刻，我会定期收到几封有关日期的电子邮件，tweet或facebook消息。 我花了一年半的时间放弃了自己的固执，并在帖子中加上了日期。

In hindsight, I realized how big of a disservice I was doing to my users and the larger WordPress community by not having dates on the site. I wanted to help WordPress beginners, but sometimes I ended up misguiding them or causing more confusion because they didn’t know that they were looking at an older screenshot or tutorial.

事后看来，我没有在网站上看到日期，这对我的用户和更大的WordPress社区造成了很大的损害。 我想为WordPress初学者提供帮助，但有时我最终误导了他们或引起了更多混乱，因为他们不知道他们正在看的是较旧的屏幕截图或教程。

Overtime, I have also learnt that very few posts are evergreen. You always learn something new and your methods change. It hits you when someone quotes your own words at a session where you are speaking and contradicting an older post. Guess what, if that post doesn’t have a date on it, then you can’t say well that article is old.

加班，我还了解到很少有职位是常绿的。 您总是会学到一些新东西，而您的方法也会改变。 当有人在您讲话且与较早的帖子相矛盾的会话中引用您自己的话时，它会给您留下深刻的印象。 猜猜是什么，如果该帖子上没有日期，那么您不能很好地说那篇文章太旧了。

Bottomline is if you truly value your readers, then you would not remove dates. Blogs by the very definition are meant to be outdated. Whether you have dates or not, you still show your posts in a reverse chronological order. If you truly believe that your content is evergreen, then why don’t you change that order and display posts in a random order (yup now that’s a challenge).

底线是，如果您真正重视读者，那么您就不会删除日期。 从定义上看，博客已经过时了。 无论您是否有日期，您仍然按相反的时间顺序显示帖子。 如果您确实认为自己的内容是常绿的，那为什么不更改顺序并以随机顺序显示帖子(是的，这是一个挑战)。

Wait, how could I be satisfied by knowing that my blog posts are outdated? Doesn’t google penalize outdated content? Am I missing out on readers because of user prejudice towards older posts? Well I’m satisfied because I have found an alternative way to display dates that keep me and my readers happy. I suppose it keeps the search engines happy too.

等等，知道我的博客文章已经过时了，我怎么满足？ Google不会惩罚过时的内容吗？ 我是否因为用户偏爱较旧的帖子而错过了读者？ 好吧，我很满意，因为我找到了一种替代的方式来显示日期，这让我和我的读者感到高兴。 我想它也能让搜索引擎满意。

新日期方法，阅读器和搜索引擎 (New Dates Method, Readers, and Search Engines)

I realized that my problem was not with dates. It was with “published date” feature because it didn’t accurately reflect the amount of work I put into the site. Published date feature is relevant for books because book authors don’t go an update the original book. They come out with version 2 instead. As a blogger, I personally go back to update one or two posts every day on WPBeginner yet that post still shows published on older date. Well luckily, WordPress also has the ability to show “last updated date” which in my opinion was the solution I needed all along.

我意识到我的问题不是日期。 它具有“发布日期”功能，因为它不能准确反映我投入网站的工作量。 发布日期功能与书籍相关，因为书籍作者不会更新原始书籍。 他们改为使用版本2。 作为博客作者，我个人每天回去更新WPBeginner上的一两个帖子，但该帖子仍显示在较早的日期发布。 幸运的是，WordPress还具有显示“最后更新日期”的能力，在我看来这是我一直需要的解决方案。

In the post mete data of WPBeginner, we have decided to replace published date with the last updated date. The code looks like this:

在WPBeginner的过后数据中，我们决定将发布日期替换为最近更新的日期。 代码如下：

Last updated on <time datetime="<?php the_modified_time('Y-m-d'); ?>"><?php the_modified_time('F jS, Y'); ?></time>

The modified time function in WordPress checks for the last time you went an updated the post. If the last time you updated the post was the time you published it, then it shows the date you published it on. However, if you went back to update that post six months later, then it will show the last updated date.

WordPress中的修改时间功能会检查您上次更新帖子的时间。 如果上次更新帖子的时间是发布的时间，那么它会显示发布日期。 但是，如果六个月后您又去更新该帖子，那么它将显示最近的更新日期。

I believe that in today’s world, last updated date is more valuable to readers than the actual published date. The published date is irrelevant when you have gone ahead and rewritten the whole article.

我相信，在当今世界，最后更新日期对读者而言比实际发布日期更有价值 。 继续并重写整篇文章时，发布日期无关紧要。

Now as for search engines, if you think that removing dates from your design would trick them, then you are very naive. Your WordPress sitemap contains the last modified date of each article, and chances are that you probably have submitted your sitemap into Google Webmaster Tools. I personally write for my users, and I value their thoughts a lot more than some search engine. However, the code above follows proper schema markup that tells search engines the last updated time of the post. Yes that means that Google will show the last updated date next to your entry rather than the original published date.

现在，对于搜索引擎而言，如果您认为从设计中删除日期会欺骗他们，那么您会很天真。 您的WordPress网站地图包含每篇文章的最后修改日期，很可能您已经将网站地图提交到了Google网站站长工具中。 我个人是为用户写的，我比其他搜索引擎更重视他们的想法。 但是，上面的代码遵循正确的架构标记，该标记会告诉搜索引擎帖子的最新更新时间。 是的，这意味着Google将在您输入的条目旁边显示上次更新日期，而不是原始发布日期。

Lastly, the modified time feature satisfies me as a blogger. I hold myself to a pretty high standard, and I know that my users don’t let me slip either (Thank you everyone for being hard on me). Even though all blogs are meant to be outdated, WPBeginner audience do not allow for that. We get regular reports on outdated articles, and we do our best to update them as soon as we can. If you see an outdated article, then please let us know by tweeting at us @wpbeginner or by using the contact form.

最后，修改后的时间功能令我满意，成为博客作者。 我将自己设定为一个很高的标准，并且我知道我的用户也不会让我滑倒(感谢大家对我的努力)。 即使所有博客都已经过时了，WPBeginner的读者也不允许这样做。 我们会定期收到有关过时文章的定期报告，我们会尽力及时更新它们。 如果您看到过时的文章，请通过发电子邮件给我们@wpbeginner或使用联系表来告知我们。

Yup this solution keeps everyone happy.

是的，这种解决方案使每个人都开心。

Today, I still see WPBeginner as more than a blog. I see it as the best WordPress resource site, and by adding date I think I have made it even better. Having time relevance doesn’t make us a bad resource rather it makes us a more helpful resource site. My hope is that with my opinion, I have convinced you to not remove dates from your WordPress blog posts. I am always open to feedback and criticism. Please share your thoughts on this topic in the comments below.

今天，我仍然将WPBeginner视为一个博客。 我将其视为最佳的WordPress资源站点，并且通过添加日期，我认为它已经变得更好。 具有时间相关性并不能使我们成为不良资源，而是可以使我们成为更有帮助的资源站点。 我的希望是，根据我的观点，我已经说服您不要从WordPress博客文章中删除日期。 我一直乐于接受反馈和批评。 请在下面的评论中分享您对该主题的看法。

翻译自: https://www.wpbeginner.com/opinion/why-you-should-not-remove-dates-from-your-wordpress-blog-posts/