wordpress 自定义_如何在WordPress中向新用户发送自定义欢迎电子邮件

wordpress 自定义

Do you want to send a custom welcome email to new users in WordPress? If you allow user registration on your WordPress site, then each new user receives an email to set up their WordPress password.

您是否要向WordPress中的新用户发送自定义的欢迎电子邮件? 如果您允许用户在WordPress网站上注册 ,那么每个新用户都会收到一封电子邮件,以设置其WordPress密码。

However, they don’t receive a proper welcome email specific to your website. For instance, an email message that guides them about your community, links to the next steps, etc.

但是,他们不会收到针对您网站的适当欢迎电子邮件。 例如,一封电子邮件,指导他们关于您的社区,到下一步的链接等。

In this article, we’ll show you how to easily send a custom welcome to your new WordPress users. We’ll share two methods, and you can choose one that best suits your needs (we like option #2 better since it’s more reliable).

在本文中,我们将向您展示如何轻松地向新的WordPress用户发送自定义欢迎。 我们将分享两种方法,您可以选择一种最适合您的需求的方法(由于更可靠,因此我们更喜欢选择#2)。

Sending a custom welcome email to new WordPress users

为什么要向WordPress中的新用户发送自定义欢迎电子邮件? (Why Send a Custom Welcome Email to New Users in WordPress?)

By default, WordPress sends an email to new users when they sign up. However, this email is not customized to fit each individual website or blog.

默认情况下,WordPress在新用户注册时向他们发送电子邮件。 但是,此电子邮件并未针对每个单独的网站博客进行定制。

Here are some common scenarios when a welcome email can help you set up a proper onboarding process for your new users:

以下是一些常见的情况,欢迎电子邮件可以帮助您为新用户设置适当的入职流程:

  • WordPress membership website, then you may want to educate users about where they can find all the benefits that come with their membership plan. WordPress会员网站 ,则可能需要教育用户有关在哪里可以找到其会员计划附带的所有好处的信息。
  • eCommerce website, you can direct users to products they would like, their account settings, or shopping cart page.电子商务网站上 ,您可以将用户定向到他们想要的产品,帐户设置或购物车页面。
  • multi-author website, you can point new authors to your style guide, ask them to fill in their bio and social links, or show them how to get started.多作者网站上 ,您可以将新作者指向您的风格指南,要求他们填写个人简历和社交链接,或向他们展示如何入门。

A custom welcome email can improve user experience and ensures that users don’t forget about your website after creating an account.

自定义欢迎电子邮件可以改善用户体验,并确保用户创建帐户后不会忘记您的网站。

That being said, let’s take a look at different ways to easily set up a custom welcome email for new users in WordPress.

话虽这么说,让我们看一下不同的方法来轻松地为WordPress中的新用户设置自定义欢迎电子邮件。

方法1.使用插件设置自定义欢迎电子邮件 (Method 1. Setting up a Custom Welcome Email using a Plugin)

This method is easier but it is not the most flexible. You’ll be able to send just one welcome email to new users when they register on your website.

这种方法比较容易,但不是最灵活的。 当新用户在您的网站上注册时,您将只向他们发送一封欢迎电子邮件。

The first thing you need to do is install and activate the Better Notifications for WP plugin. For more details, see our step by step guide on how to install a WordPress plugin.

您需要做的第一件事是安装并激活WP插件更好的通知 。 有关更多详细信息,请参阅有关如何安装WordPress插件的分步指南。

Upon activation, you need to visit Notifications » Add New page to create your custom welcome email.

激活后,您需要访问通知»添加新页面以创建自定义的欢迎电子邮件。

Creating new user welcome email in WordPress

First, you need to provide a title for this new notification that helps you easily identify it.

首先,您需要为此新通知提供标题,以帮助您轻松识别它。

After that, select ‘New user – post registration email’ next to the ‘Notification for’ option. You can then start writing a custom welcome email by entering email subject and message.

之后,选择“通知”选项旁边的“新用户-发布注册电子邮件”。 然后,您可以通过输入电子邮件主题和消息来开始编写自定义的欢迎电子邮件。

Pro tip: Click on the find shortcodes button for a list of shortcodes that you can use inside your email message. For example, to display the user’s name, you can use the shortcode [email_user_display_name].

专家提示:单击查找简码按钮以获取可在电子邮件中使用的简码列表。 例如,要显示用户名,可以使用简码[email_user_display_name]。

Once you are finished writing your custom welcome email, you can click on the save button to store your changes.

完成自定义欢迎电子邮件的编写后,您可以单击保存按钮来存储您的更改。

Save your welcome email notification

The plugin also allows you to send your self a test notification. Just click on the ‘Send me a test email’ button, and it will send you a test notification to the email address in your user profile.

该插件还允许您向自己发送测试通知。 只需单击“向我发送测试电子邮件”按钮,它将向您发送测试通知到您的用户个人资料中的电子邮件地址。

Send a test email

You can also test the email by creating a new user account.

您还可以通过创建新的用户帐户来测试电子邮件。

确保WordPress中的电子邮件可传递性 (Ensure Email Deliverability in WordPress)

By default, most WordPress hosting companies do not have the mail function configured properly. To prevent their servers from abuse, many hosting companies even turn it off completely.

默认情况下,大多数WordPress托管公司未正确配置邮件功能。 为了防止服务器被滥用,许多托管公司甚至完全将其关闭。

This means that your WordPress emails will fail to reach users.

这意味着您的WordPress电子邮件将无法到达用户。

Don’t worry, there is an easy fix.

不用担心,有一个简单的解决方法。

You’ll need to install and activate the WP Mail SMTP plugin. It allows you to use an SMTP server to send your WordPress emails.

您需要安装并激活WP Mail SMTP插件。 它允许您使用SMTP服务器发送WordPress电子邮件。

For more details, see our guide on how to fix WordPress not sending email issue.

有关更多详细信息,请参阅有关如何修复WordPress不发送电子邮件问题的指南

方法2。通过持续联系向新用户发送自定义欢迎电子邮件 (Method 2. Send Custom Welcome Email to New Users via Constant Contact)

The first method only allows you to send emails when users perform an action on your website. This is somewhat limited and does not give you full control.

第一种方法仅允许您在用户对您的网站执行操作时发送电子邮件。 这在一定程度上受到限制,并且无法完全控制您。

This second method will allow you to send a welcome email and even set up your own welcome funnel with multiple onboarding emails.

第二种方法将允许您发送欢迎电子邮件,甚至可以设置带有多个入职电子邮件的欢迎渠道。

You will also be able to communicate with users regularly, which helps you bring them back to your website.

您还可以定期与用户交流,这有助于您将他们带回您的网站。

For this part, we’ll be using Constant Contact which is the best email marketing service for small businesses. The same thing can also be done with other email service providers like SendinBlue, ConvertKit, Drip, and more.

对于这一部分,我们将使用“ 恒定联系” ,这是针对小型企业的最佳电子邮件营销服务 。 其他电子邮件服务提供商(例如SendinBlueConvertKitDrip等)也可以完成相同的操作。

First, you need to sign up for a Constant Contact account. Once you have signed up, go to Contacts page and click on the create button next to email lists.

首先,您需要注册一个恒定联系人帐户。 注册后,进入“ 联系人”页面,然后单击电子邮件列表旁边的“创建”按钮。

Creating new email list in Constant Contact

An email list is where you store all the email addresses of your contacts. Simply enter a name for your email list and click ‘Add List’ button.

电子邮件列表是您存储联系人的所有电子邮件地址的位置。 只需输入电子邮件列表的名称,然后单击“添加列表”按钮。

Name your email list

Next, you need to install and activate the Constant Contact Forms plugin on your website. For more details, see our step by step guide on how to install a WordPress plugin.

接下来,您需要在网站上安装并激活“ 常量联系表单”插件。 有关更多详细信息,请参阅有关如何安装WordPress插件的分步指南。

This plugin acts as a connector between your website and Constant Contact.

该插件可充当您的网站和Constant Contact之间的连接器。

Upon activation, you need to visit Contact Form » Connect Now page and click on the ‘Connect Plugin’ button.

激活后,您需要访问联系表»立即连接页面,然后单击“连接插件”按钮。

Constant Contact connect

This will take you to Constant Contact website where you will log in with your account to connect your website.

这将带您到Constant Contact网站,您将在其中使用您的帐户登录以连接您的网站。

Once you are connected, you need to visit Contact Form » Settings page to configure plugin settings.

建立连接后,您需要访问联系表»设置页面以配置插件设置。

Constant Contact advanced optin

Scroll down to Advanced Optin section and check the box next to ‘Add a checkbox to the WordPress user registration page’ option. After that, select the email list you created earlier from the dropdown next to ‘Add subscribers to’ option.

向下滚动到“高级优化”部分,然后选中“将复选框添加到WordPress用户注册页面”选项旁边的框。 之后,从“添加用户到”选项旁边的下拉列表中选择您之前创建的电子邮件列表。

Below that you can add a message that users will see on screen.

在其下方,您可以添加一条消息,用户将在屏幕上看到该消息。

Don’t forget to click on the ‘Save changes’ button to store your plugin settings.

不要忘记点击“保存更改”按钮来存储您的插件设置。

You can now visit your WordPress website’s registration page to see it in action. You’ll see a checkbox for users to sign up for your email list when they register for an account on your website.

现在,您可以访问WordPress网站的注册页面以查看其运行情况。 当用户在您的网站上注册帐户时,您会看到一个复选框,供用户注册您的电子邮件列表。

Email list sign up with user registration

Pro tip: You can create a completely custom WordPress user registration form with our guide that also seamlessly integrates with Constant Contact.

专家提示:您可以使用我们的指南创建完全自定义的WordPress用户注册表单 ,该表单也可以与Constant Contact无缝集成。

Now, let’s create the welcome email that users will receive when they sign up.

现在,让我们创建用户注册时将收到的欢迎电子邮件。

Simply go to your Constant Contact dashboard and click on ‘Create’ button under the Campaigns tab.

只需转到您的恒定联系信息中心,然后点击“广告系列”标签下的“创建”按钮。

Create campaign

We’ll be setting up an automated sequence of emails for new users. To do that, you need to select ‘Email Automation’ campaign.

我们将为新用户设置自动的电子邮件序列。 为此,您需要选择“电子邮件自动化”广告系列。

Select email automation campaign

On the next screen, click on the ‘Create Automated Series’ button to get started.

在下一个屏幕上,单击“创建自动系列”按钮以开始使用。

Create an automated series of welcome emails

Next, you will be asked to provide a name for this automated series. Use a name that helps you easily identify this campaign later on.

接下来,将要求您提供此自动化系列的名称。 使用一个有助于您以后轻松识别此广告系列的名称。

Welcome email funnel name

After that, you need to select a trigger. Select ‘A contact joins a list’ from the dropdown menu and then check the box next to the email list you created earlier.

之后,您需要选择一个触发器。 从下拉菜单中选择“联系人加入列表”,然后选中您之前创建的电子邮件列表旁边的框。

Choose when to trigger this funnel

Click on the Save button to continue.

单击保存按钮继续。

Constant Contact will now set up the automated series for you. Next, you need to select when you want to send your first email and then create your new custom welcome email.

现在,Constant Contact将为您设置自动系列。 接下来,您需要选择何时发送第一封电子邮件,然后创建新的自定义欢迎电子邮件。

Select when to send email and create email

Constant Contact comes with dozens of professionally designed email templates to choose from. You can start with one and then use a drag and drop builder to compose your email.

Constant Contact附带了数十种专业设计的电子邮件模板供您选择。 您可以从一个开始,然后使用拖放生成器来撰写电子邮件。

Compose your email message

Once you are done writing your welcome email, click on the Continue button to save and exit the editor.

写完您的欢迎电子邮件后,请单击“继续”按钮以保存并退出编辑器。

You can now simply click on the ‘Activate Button’ to make this funnel go live.

现在,您只需点击“激活按钮”即可启用此渠道。

Set up Subsequent Emails in The Series

设置系列中的后续电子邮件

The best part about using Constant Contact and an automated welcome email funnel is that you can set multiple emails.

关于使用“持续联系”和自动欢迎电子邮件漏斗的最佳部分是可以设置多封电子邮件。

After your first email, you may want to check how the user is doing? Maybe they need a little help.

在发送第一封电子邮件后,您可能要检查用户的状况? 也许他们需要一点帮助。

Let’s set up a second email in the series.

让我们在系列中设置第二封电子邮件。

Simply click on the ‘Add to series’ button and then choose how long to wait before sending this email message. After that, click on ‘Create New Email’ button to compose your second email in the welcome series.

只需单击“添加到系列”按钮,然后选择发送此电子邮件之前要等待的时间。 之后,单击“创建新电子邮件”按钮以编写欢迎系列中的第二封电子邮件。

Second welcome email message

Once you are done creating your welcome email sequence, click on the activate button to apply these changes.

创建完欢迎电子邮件序列后,请单击“激活”按钮以应用这些更改。

Activate funnel

Constant Contact will now set up your welcome series and new WordPress users will get your custom welcome email messages.

现在,Constant Contact将设置您的欢迎系列,新的WordPress用户将收到您的自定义欢迎电子邮件。

We hope this guide helped you send a custom welcome to new users in WordPress. You may also want to see our guide on the best WordPress plugins and the best business phone services for small businesses.

我们希望本指南能帮助您向WordPress中的新用户发送自定义的欢迎信息。 您可能还想查看有关最佳WordPress插件和针对小型企业的最佳商务电话服务的指南。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章,请订阅我们的YouTube频道 WordPress视频教程。 您也可以在TwitterFacebook上找到我们。

翻译自: https://www.wpbeginner.com/plugins/how-to-send-a-custom-welcome-email-to-new-users-in-wordpress/

wordpress 自定义

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