pete shinners_如何通过Pete Davies了解读者的需求

pete shinners

Although Evan Soloman was originally supposed to do this session, he couldn’t make it so his colleague Pete Davies took over. He started off by making the point that many times there is a huge disconnect between the developers and end users. As developers and content creators we tend to be very unaware of what our readers and end-users really want. According to Pete there are several things we can do to change this.

尽管本来应该由Evan Soloman参加的，但他无法做到，所以他的同事Pete Davies接任了。 他首先指出，开发人员与最终用户之间经常存在巨大的脱节。 作为开发人员和内容创建者，我们往往不了解读者和最终用户的真正需求。 根据Pete的说法，我们可以做一些事情来改变这一点。

First, we can use surveys. As boring as these may be they are the most basic way of figuring out what who your readers are and what they want. A good example would asking them what they expected to find on your website. We do this all the time using our twitter and facebook account.

首先，我们可以使用调查。 尽管它们很无聊，但却是弄清楚读者是谁以及他们想要什么的最基本方法。 一个很好的例子是询问他们希望在您的网站上找到什么。 我们一直在使用我们的Twitter和Facebook帐户进行此操作。

Another possibility is to to use analytics to determine what people do when they actually visit your site. Two of the most popular ones are Google Analytics and Kissmetrics. Something a bit more technical would be using a heat map. By using heat mapping software you can get a very clear idea of what your users are actually doing on your website. Simply changing where you put your sign up button can dramatically affect how many sign ups you get. Pete also made the point that you shouldn’t test what you don’t want to know. If you are not going to act on the data then it is just a waste of time.

另一种可能性是使用分析来确定人们实际访问您的网站时的行为。 最受欢迎的两个是Google Analytics(分析)和Kissmetrics。 使用热图会更具有技术性。 通过使用热图软件，您可以非常清楚地了解用户在网站上的实际行为。 只需更改您的“注册”按钮的位置即可极大地影响您获得的注册数量。 皮特还指出，您不应该测试自己不想知道的内容。 如果您不打算对数据采取行动，那只会浪费时间。

If you would like to watch Pete’s full session or any of the other sessions you can do so at Blog World Expo

如果您想观看Pete的整个课程或任何其他课程，可以在Blog World Expo上观看。

翻译自: https://www.wpbeginner.com/events/how-to-learn-what-your-readers-want-with-pete-davies/

pete shinners