wordpress波浪分割_如何在WordPress中对A / B分割测试精选图片

wordpress波浪分割

Do you want to run an A/B split test for featured images in WordPress? Featured images play an important role in increasing pageviews and engaging users. A/B testing featured images can help boost your engagement. In this article, we will show you how to A/B test featured images in WordPress.

您是否要针对WordPress中的特色图片运行A / B拆分测试？ 精选图片在增加浏览量和吸引用户方面起着重要作用。 A / B测试精选图片可以帮助您提高参与度。 在本文中，我们将向您展示如何对WordPress中的特色图片进行A / B测试。

什么是A / B测试？ (What is A/B Testing?)

Featured images in WordPress posts act as the main article image. They are displayed prominently on your website and are often displayed on social media feeds when you or users share an article.

WordPress帖子中的精选图片充当主要文章图片。 它们在您的网站上显眼地显示，并且当您或用户共享文章时，经常在社交媒体源上显示。

More engaging images are likely to get more clicks and will bring more users to read the article. But how do you know what kind of featured images your users find more engaging?

更具吸引力的图片可能会获得更多点击，并会吸引更多用户阅读该文章。 但是，您如何知道用户发现哪种特色图像更吸引人呢？

This is where A/B testing comes in. You display two or more variations to different audiences and track how users react. The version that gets more favorable reactions from users becomes the winner.

这是进行A / B测试的地方。您可以向不同的受众群体显示两个或多个变体，并跟踪用户的React。 从用户那里获得更多好评的版本将成为赢家。

Site owners use A/B testing to test different landing pages on their site. See our guide on how to run A/B tests in WordPress with Google Analytics. You can also run A/B split tests for post titles in WordPress.

网站所有者使用A / B测试来测试其网站上的不同目标网页。 请参阅我们的指南，了解如何在WordPress中使用Google Analytics(分析)运行A / B测试 。 您还可以在WordPress中对帖子标题运行A / B拆分测试 。

Having said that, Let’s see how we can run A/B tests for featured images in WordPress.

话虽如此，让我们看看如何在WordPress中对特色图片进行A / B测试。

A / B测试WordPress中的特色图片 (A/B Testing Featured Images in WordPress)

First thing you need to do is install and activate the Featured Image Optimizer plugin. For more details, see our step by step guide on how to install a WordPress plugin.

您需要做的第一件事是安装并激活Featured Image Optimizer插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。

Upon activation, simply create a new post or edit an existing one. Below the featured image meta box, you will find two new boxes named Featured Image A, and Featured Image B.

激活后，只需创建一个新帖子或编辑现有帖子即可。 在“特色图片”元框下方，您将找到两个名为“特色图片A”和“特色图片B”的新框。

You need to add two different images in each featured image box by clicking on the Add featured image link. Next, under the featured image performance meta box, check the box next to ‘Activate Featured Image Plugin For this Post’ option.

您需要通过单击添加特色图像链接在每个特色图像框中添加两个不同的图像。 接下来，在“特色图片效果元”框下，选中“为此帖子激活特色图片插件”选项旁边的框。

Now simply publish your post and visit your website. The plugin will randomly show either one of the two images to your users.

现在，只需发布​​您的帖子并访问您的网站。 该插件将向您的用户随机显示两个图像之一。

You can see how each image performed by visiting Settings » A/B Image Settings page.

您可以通过访问“设置”»“ A / B图像设置”页面查看每张图像的效果。

You can also view test results by editing the post and scrolling down to Featured Image Performance meta box.

您还可以通过编辑帖子并向下滚动到Featured Image Performance meta框来查看测试结果。

It will show you which image got the most clicks. This box will also have a checkbox to deactivate the A/B testing for this post.

它将显示哪个图像获得最多的点击。 此框还将有一个复选框，用于停用此帖子的A / B测试。

After running the test for a while, you can select the image that performed better and set it as the main featured image for that article.

经过一段时间的测试后，您可以选择效果更好的图片并将其设置为该文章的主要特色图片。

Once you have selected the winner, don’t forget to deactivate the featured image testing for that post.

选择获奖者后，不要忘记停用该帖子的特色图片测试。

That’s all, we hope this article helped you learn how to A/B test featured images in WordPress. You may also want to see our list of 14 best featured image plugins and tutorials for WordPress.

仅此而已，我们希望本文能帮助您学习如何在WordPress中对A / B测试特色图片进行测试。 您可能还想查看我们的14个功能最强大的WordPress图像插件和教程列表。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/plugins/how-to-ab-test-featured-images-in-wordpress/

wordpress波浪分割