计算广告领域中一个比较重要的部分就是数据管理平台,目前比较流行的一个子问题是受众人群扩展或称look-alike modeling。
本篇分享的主要是受众扩展相关的paper list。
第一篇是关于受众扩展的,归根到底即为look-alike modeling。主要方法是K-Means聚类算法。
Ramesh, A., Teredesai, A., Bindra, A., Pokuri, S., & Uppala, K. (2013, August). Audience segment expansion using distributed in-database k-means clustering. In Proceedings of the Seventh International Workshop on Data Mining for Online Advertising (p. 5). ACM.
第二篇是相似人群相关的。主要方法是基于概率隐含因子图模型的迁移学习模型。
Implicit Look-alike Modelling in Display Ads: Transfer Collaborative Filtering to CTR EstimationWeinan Zhang, Lingxi Chen, Jun Wang, Thomas Furmston
ECIR 2016.
第三篇也是相似人群扩展相关的。主要方法是基于特征对的联合分类器。
Mangalampalli, A., Ratnaparkhi, A., Hatch, A. O., Bagherjeiran, A., Parekh, R., & Pudi, V. (2011, March). A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns. In Proceedings of the 20th international conference companion on World wide web (pp. 85-86). ACM.
第四篇是受众选择相关的。主要方法基于矩阵分解和用户反馈信息。
Kanagal, B., Ahmed, A., Pandey, S., Josifovski, V., Garcia-Pueyo, L., & Yuan, J. (2013, April). Focused matrix factorization for audience selection in display advertising. In Data Engineering (ICDE), 2013 IEEE 29th International Conference on (pp. 386-397). IEEE.第五篇是受众扩展相关的。主要基于向量空间模型和相似度方法。
Proceeding
KDD '16 Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
Pages 165-174
第六篇是受众扩展相关的。
Effective Audience Extension in Online Advertising
Authors:
Jianqiang Shen Turn Inc., Redwood City, CA, USA
Sahin Cem Geyik Turn Inc., Redwood City, CA, USA
Ali Dasdan Turn Inc., Redwood City, CA, USA
Published in:
Proceeding
KDD '15 Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
Pages 2099-2108
Videos:
https://www.youtube.com/watch?v=NecxHX0XdTA
第七篇也是受众扩展相关的。主要方法是图模型。
Ma, Q., Musen Wen, Z. X., & Chen, D. A Sub-linear, Massive-scale Look-alike Audience Extension System.
第八篇是公司Turn的数据管理平台相关的。主要涉及数据采集与集成,数据仓库与数据分析,以及实时激活。
Elmeleegy, H., Li, Y., Qi, Y., Wilmot, P., Wu, M., Kolay, S., ... & Chen, S. (2013). Overview of turn data management platform for digital advertising.Proceedings of the VLDB Endowment, 6(11), 1138-1149.