计算广告干货整理

序

　　本文旨在整理、分享计算广告领域的一些干货，包括paper、dataset、slide、code、video（侵删），如果看到本文的你有什么好的干货可以留言给我，持续更新，欢迎学习交流！

1.Paper

2007

• (OWL-QN)Scalable Training of L1-Regularized Log-Linear Models

2010

• (FTRL)Follow-the-Regularized-Leader and Mirror Descent Equivalence Theorems and L1 Regularization
• Parallelized Stochastic Gradient Descent
• Factorization Machines
• Factorization Machines with libFM
• Predicting Clicks Estimating the Click-Through Rate for New Ads
• Web-Scale Bayesian Click-Through Rate Prediction for Sponsored Search Advertising in Microsoft’s Bing Search Engine

2011

• Bid Landscape Forecasting in Online Ad Exchange Marketplace
• Click-Through Rate Estimation for Rare Events in Online Advertising