（计算机毕设选题推荐）基于大数据技术的淘宝用户行为数据分析与研究

机器学习硕博工作室(毕设+实习盖章)

已于 2024-11-13 19:15:20 修改

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分类专栏： 2025年计算机毕设选题推荐文章标签：大数据数据分析数据挖掘

于 2024-10-21 10:11:12 首次发布

本文链接：https://blog.csdn.net/m0_74226293/article/details/142237026

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摘要

本文旨在通过大数据技术，对淘宝平台上的用户行为数据进行深入的分析与研究。首先，论文概述了大数据技术在电子商务领域的应用背景与重要性，并明确了研究淘宝用户行为数据的意义。随后，详细介绍了数据采集、预处理、存储与分析的整个过程，包括采用的技术框架、算法模型及其实施细节。在数据分析部分，论文从用户浏览、购买、评价等多个维度出发，揭示了用户行为的特征、趋势及潜在规律，如用户偏好、购买周期、商品热度等。此外，还通过聚类分析、关联规则挖掘等方法，识别出高价值用户群体和潜在购买意向，为淘宝平台的精准营销、个性化推荐等提供了有力支持。最后，论文总结了研究成果，并提出了进一步优化用户行为数据分析的策略与建议。

关键字：大数据技术，淘宝用户行为，数据分析，精准营销，个性化推荐

Abstract

This paper aims to conduct an in-depth analysis and research on user behavior data on Taobao platform through big data technology. Firstly, the paper outlines the application background and significance of big data technology in the field of e-commerce, and clarifies the importance of studying user behavior data on Taobao. Subsequently, the entire process of data collection, preprocessing, storage, and analysis is introduced in detail, including the technical framework, algorithm models, and implementation details adopted. In the data analysis section, the paper reveals the characteristics, trends, and potential laws of user behavior from multiple dimensions such as browsing, purchasing, and evaluation, including user preferences, purchase cycles, and product popularity. Furthermore, through clustering analysis, association rule mining, and other methods, high-value user groups and potential purchase intentions are identified, providing strong support for precise marketing and personalized recommendations on Taobao platform. Finally, the paper summarizes the research results and proposes strategies and suggestions for further optimizing user behavior data analysis.

Keywords: big data technology, Taobao user behavior, data analysis, precise marketing, personalized recommendation

基于大数据技术的淘宝用户行为数据分析与研究

第二章大数据技术在淘宝用户行为数据分析中的应用概述

2.1 大数据技术简介

2.2 数据采集技术