【Technology006】How to write a promotion article

【Technology006】How to write a promotion article
Barack

——A good promotion can help the product sells better.

1, decomposition product attributes
There are two modes for consumers to buy products—low cognitive mode (do not spend any energy to think) and high cognitive mode (take much energy to understand and think).
2, pointing out the benefits: starting from the other side
Numerous candidates have also lost this point, they detailed their experiences, but HR complained: “Your community, internship experience is good, but what is the specific use of our company?”
3, navigate to the usage scenario
For example, if I describe, “This is a smart wireless router!” (product category), you may not know what I am talking about.

However, if I say, “you can use your mobile phone to control the home router automatically when you go to work” (using the situation), you may be excited.

4, find the right competitor
Consumers always like to compare different products, so when writing a copy, you need to be clear: What do I want consumers to compare with my products? Who is my competitor?
5, visual sense
Excellent copywriting can be reminiscent of specific scenes or memories, but too many copywriting is abstract, vague, complex, and false, making people feel unintelligible:

6, adhesion - to establish contact
As a small company, you may release new and innovative products. However, people don’t like strange things, so they often don’t buy them. At this point you should establish “adhesion” for the copy - attach the information to a popular item.

7. Provide “firewire.”
   The purpose of the copy is to change the behavior of others. If you only let others “heart” but do not pay the final “action,” the copy may be defeated. The best way to do this is to provide a significant “fuse” so that others can think about what they should do now without thinking about it.

2019/01/27