MARKETING-SALES | |
After-sales service | Service that continues after the sale of a product (maintenance, etc.) |
Agent | Person or company that acts for another and provides a specified |
B2B e-commerce | Business to business e-commerce : use of commercial networks, online |
B2C e-commerce | Business to consumer e-commerce : |
Benchmarking | Comparing one's products to those of competitors in order to improve quality |
Buyer | 1) Any person who makes a purchase. |
Cash refund offer | Offer to pay back part of the purchase price of a product to customers who |
Chain store | Two or more shops or outlets that have the same owner and sell similar lines |
Client | A person who buys services or advice from a lawyer, an accountant or other |
Close | Finalise a deal or sale. |
Convenience store | Small shop located near a residential area that opens long hours, seven days |
Customer | A person who buys something from a shop or business. |
Coupon | Certificate that gives customers a saving when they purchase |
Deal | A business transaction |
Department store | A large shop or store that carries a wide variety of product lines. |
Direct investment | Entering a foreign market by setting up assembly or manufacturing facilities in |
Discount | A reduction in price. |
E-commerce | Buying and selling by electronic means, primarily on the Internet. |
E-marketing | Promotion of products and services over the Internet. |
Extranet | A network that connects a company with its suppliers and distributors. |
Follow-up | To maintain contact after the sale to ensure customer satisfaction. |
Franchise | Association between a manufacturer or wholesaler (franchiser) and an |
Guarantee | A promise that a product will be repaired or replaced if faulty. |
Intranet | A network that connects people within a company to each other. |
Joint Venture | A way of entering a foreign market by joining with a foreign company to |
Market leader | The company with the largest market share in an industry. |
Mark up | The percentage of the price of a product added to cost to reach a selling price. |
Opinion leader | Person within a reference who, because of competence, knowledge, or other |
Packaging | Designing and producing the container or wrapper for a product. |
Product | Anything that can be offered on the market, usually for sale. |
Product line | A group of products that are closely related. |
Prospect | A potential customer. |
Representative | A sales representative is a person who represents and sells for a company. |
Retail | To sell in small quantities, as in a shop, directly to the consumers. |
Shopping centre | Group of shops or retail businesses developed and managed as a unit. |
Telephone marketing | Using the telephone to sell directly to customers. |
Viral marketing | The Internet version of word-of-mouth marketing - email messages that |
Wholesale | To sell goods and services to those buying for resale (e.g. a shop) |