Frech is fine to learn. It's better than reading a bunch of books. Besides, I also registered a graduate level course from Wharton. Introduction to Marketing should be fun and it is something I gonna need soon. I have read two books on marketing and found the case studies were among the most useful methods. When applying some of the approaches, however, there remain some difficulties. People cannot just copy one's way in marketing though many do so currently. For a startup to achieve success, money from VC is the No.1 thing. It will be a waste of time without a first bulk of gold.
I hope to learn a lot from this course. To accomplish such courses needs time, energy, and especially persistence. I have attended some before but failed to finish some of them. Due to a remarkable time it takes, I cannot take more than 2 courses at a time. It is usually good for me coz I can get more focused. I am already doing something I will need in the near future.