如何制作优质的YouTube视频

“Good” is a subjective term, but there are some guidelines any budding content creator should follow if they are serious about making content on the platform.

“好”是一个主观术语，但是对于任何崭露头角的内容创建者，如果他们认真地在平台上制作内容，都应遵循一些准则。

使用体面的装备 (Use Decent Gear)

Using decent gear is a prerequisite to making suitable content. A good camera or a good rig for streaming games ensures your video feels more like a quality production. A good mic ensures people can hear what you’re saying and sound like a jet engine warming up.

使用体面的装备是制作合适物品的前提。 出色的相机或流媒体游戏装备可以确保您的视频更像是高质量的作品。 优质的麦克风可以确保人们听到您在说什么，并且听起来像是喷气式发动机正在预热。

And using good editing software can make your content look its best. We’ve got a write-up on how to get started making YouTube videos that covers a lot of this, so we recommend giving it a read.

并且使用优质的编辑软件可以使您的内容看上去最好。 我们已经撰写了有关如何开始制作YouTube视频的文章 ，其中涵盖了很多内容，因此建议您阅读。

找到你的利基 (Find Your Niche)

YouTube (and Twitch) are heavily overpopulated by people trying to do the same thing you are: getting people to watch their content. There is so much content that an overwhelming majority of it is rarely seen by anyone.

YouTube(和Twitch)的人口过多，试图做与您相同的事情：吸引人们观看他们的内容。 内容如此之多，以至于绝大多数内容很少有人见过。

Take Twitch, for example, and their League of Legends category (pictured above). There are hundreds of thousands of streamers on the same game, and most have no viewers at all. Across the whole site, there are 2.2 million streamers, and only 27,000 (1.2%) are partners.

以Twitch为例，以及他们的英雄联盟类别(如上图所示)。 同一游戏上有成千上万的彩带，而且大多数根本没有观众。 在整个站点中，有220万个流媒体，只有27,000个(1.2％)是合作伙伴。

It’s hard to get noticed on Twitch since you have to be streaming even to have a chance. On YouTube, your videos stay up all the time, effectively advertising your channel while you’re not streaming. That is an advantage, but you’ll still get beaten down by the sheer number of competing providers unless you find a way to stand out.

很难在Twitch上引起关注，因为即使有机会，您也必须流媒体播放。 在YouTube上，您的视频始终保持播放状态，可以在您不流媒体时有效地宣传您的频道。 这是一个优势，但是除非您找到一种脱颖而出的方法，否则您仍然会被众多竞争提供商所击败。

So do something different. Find a niche and stick to it. If you’re part of a community, like a gaming community, try making videos useful for that particular community—something like tutorials and guides that everyone can appreciate. Think about what people would be interested in watching and make content that appeals to that.

所以做一些不同的事情。 找到一个利基，并坚持下去。 如果您是游戏社区等社区的成员，请尝试使视频对特定社区有用-诸如教程和指南之类，每个人都可以欣赏。 考虑人们对观看感兴趣的内容，并制作出吸引人的内容。

You should also try posting your videos around relevant subreddits, forums, or Discord chats. You’re not going to get thousands of views from doing this, so you want to make the few that you do count. If your video is good, your viewers will stay, and hopefully stick around to watch more. This will make YouTube more likely to start suggesting your content to other people, which bring in more viewers and start the cycle over again.

您还应该尝试将视频发布到相关的子目录，论坛或Discord聊天中。 这样一来，您将不会获得成千上万的视图，因此，您希望少数一些。 如果您的视频质量不错，那么观众会留下来，并希望可以继续观看更多视频。 这样一来，YouTube更有可能开始向其他人推荐您的内容，从而吸引更多的观众，并重新开始这一循环。

This initial start from zero to even a little is the hardest part of getting started on YouTube, but if your content is engaging, you can get out of the rut of no viewers and start forming an audience.

最初从零开始，甚至只有一点开始，这是开始使用YouTube时最困难的部分，但是，如果您的内容引人入胜，那么您可以摆脱没有观看者的喧嚣，开始吸引观众。

学习编辑 (Learn To Edit Well)

Nobody wants to watch poorly edited videos, so if your editing skills aren’t up to par, you may be driving viewers away. You don’t have to be a professional video editor, but choosing the right program and putting some work into learning to use it goes a long way. Spending more time editing your videos going forward will help your content appeal to a wider audience, and can make you seem better at making videos than everyone else.

没有人愿意观看效果不佳的视频，因此，如果您的编辑技巧达不到标准，那么您可能会将观众拒之门外。 您不必成为专业的视频编辑器，但是选择正确的程序并将其投入到学习使用中的工作很长。 花费更多的时间来编辑视频，将有助于您的内容吸引更广泛的受众，并且可以使您比其他人更擅长制作视频。

Davinci Resolve is a free professional-grade video editor which you should start with, and Adobe Premier and Final Cut Pro are paid apps for more seasoned creators. There are many tutorials on YouTube itself to learn to use whatever software you decide on.

Davinci Resolve是一个免费的专业级视频编辑器，您应该从这里开始，而Adobe Premier和Final Cut Pro是适合经验丰富的创作者的付费应用程序。 YouTube本身上有许多教程，可以学习使用您决定使用的任何软件。

When editing, try to cut out boring pieces of a video and make it enjoyable and smooth to watch. Quick jump cuts between bits of audio are very popular on YouTube, as it helps keep the flow of the video going, and is also much easier to edit. After all, if you’re cutting out parts of the video anyway, you can stumble on your words and repeat yourself multiple times while recording before getting it right. Many YouTubers utilize this technique to great effect.

编辑时，请尝试切出无聊的视频片段，以使视频观看起来既流畅又愉快。 在YouTube上，音频之间的快速跳转非常流行，因为它有助于保持视频流的连续性，并且编辑起来也容易得多。 毕竟，如果您还是要切掉部分视频，则在录制之前，您可能会迷失自己的语言，并在录制过程中重复多次。 许多YouTube使用者都使用这种技术取得了巨大的效果。

You should try to learn from successful users on the platform. Watch how they edit their videos and take notes from their styles when editing your own.

您应该尝试向平台上的成功用户学习。 观看他们如何编辑视频并在编辑自己的样式时记下他们的风格。

正确格式化视频 (Format Your Videos Properly)

YouTube’s algorithm heavily favors longer videos. While nobody knows exactly how it works, maximizing watch time seems to be one of its priorities. The longer you can keep people watching, the better. YouTube notices when you have longer content and will start recommending it to more people.

YouTube的算法非常喜欢较长的视频。 虽然没有人确切地知道它是如何工作的，但最大化观看时间似乎是其优先事项之一。 您可以让人们继续观看的时间越长越好。 当您拥有更长的内容时，YouTube会通知您，并会开始向更多人推荐。

Not only do you want your videos to be longer, but you want them to be engaging throughout. It doesn’t matter if your video is half an hour long if the viewers click off after two minutes. Generally, around 10-15 minutes is a good length for most videos, but you shouldn’t worry too much about stretching your video out and should focus more on overall quality.

您不仅要延长视频播放时间，而且还希望视频始终参与其中。 如果观看者在两分钟后单击鼠标，则您的视频是否长达半小时都没有关系。 通常，对于大多数视频来说，大约10到15分钟是一个不错的时长，但是您不必太担心扩展视频，而应该更加关注整体质量。

Titles, tags, and thumbnails are also essential, as they are the packaging and advertising for your video. Good marketing will, in turn, lead to more engagement, so try to create titles and thumbnails that attract people to click on your video. While you don’t want to outright clickbait your thumbnail and title, leaving a slight exaggeration or a bit of mystery might make it a bit more enticing to watch.

标题，标签和缩略图也是必不可少的，因为它们是视频的包装和广告。 良好的营销反过来会带来更多的参与度，因此，请尝试创建吸引人们点击您的视频的标题和缩略图。 虽然您不希望完全单击以诱饵来缩略图和标题，但略微夸张或有点神秘可能会使观看更加诱人。

翻译自: https://www.howtogeek.com/365859/how-to-make-good-youtube-videos/