etsy
Do you want to build an Etsy-like store with WordPress? Etsy is an online marketplace for creative folks who want to sell hand-made goods, artwork, and other unique items. However, it is a bit limited in terms of what you can do with your Etsy store. In this article, we will show you how to create an Etsy-like store with WordPress, and how to properly move an existing Etsy store to WordPress.
您是否要使用WordPress建立类似Etsy的商店？ Etsy是一个在线市场，面向想要出售手工商品，艺术品和其他独特物品的创意人士。 但是，就您可以在Etsy商店中进行的操作而言，这有点受限制。 在本文中，我们将向您展示如何使用WordPress创建类似Etsy的商店，以及如何正确地将现有Etsy商店移至WordPress。
Here is what you will learn in this article.
这是您将从本文中学到的内容。
- Etsy vs WordPress – Comparison of both platforms with pros and cons Etsy vs WordPress –两种平台的优缺点比较
- What you need to create a Etsy-like WordPress website 创建类似Etsy的WordPress网站所需的内容
- Getting started with your own Etsy-like WordPress store 您自己的类似Etsy的WordPress商店入门
- Installing WooCommerce 安装WooCommerce
- Moving an existing Etsy store to WordPress 将现有的Etsy商店移至WordPress
- Choosing an Etsy-like theme 选择类似Etsy的主题
- Extending your store with extensions 通过扩展扩展商店
- Mastering WordPress 掌握WordPress
Etsy vs WordPress –哪个更好？ (Etsy vs WordPress – Which one is better?)
Etsy is an online marketplace for creative folks. It allows you to sell unique, handmade, or custom-made products to a targeted audience.
Etsy是一个面向创意人士的在线市场。 它使您可以向目标受众出售独特的，手工的或定制的产品。
On the other hand, WordPress is the world’s most popular website builder. It allows you to create almost any kind of website imaginable, including full-fledged eCommerce stores.
另一方面，WordPress是世界上最受欢迎的网站构建器 。 它使您可以创建几乎可以想象的任何类型的网站 ，包括成熟的电子商务商店。
There are two different types of WordPress platform. WordPress.com which is a hosted platform and WordPress.org which also called self-hosted WordPress. See the difference in our WordPress.com vs WordPress.org comparison.
有两种不同类型的WordPress平台。 WordPress.com是托管平台，而WordPress.org也称为自托管WordPress。 在我们的WordPress.com与WordPress.org比较中查看差异。
Throughout this article, when we say WordPress, we are talking about the more popular, self-hosted WordPress.org platform. We recommend using WordPress.org because it gives you access to all WordPress features out of the box.
在整个本文中，当我们说WordPress时，我们是在谈论更流行的，自托管的WordPress.org平台。 我们建议使用WordPress.org，因为它使您可以立即使用所有WordPress功能。
Etsy and WordPress both enable you to sell products online but which one you should choose? Here are some pros and cons of both platforms.
Etsy和WordPress都可以使您在线销售产品，但是您应该选择哪一种呢？ 这是两个平台的优缺点。
开设Etsy Shop的利与弊 (Pros and Cons of Setting up an Etsy Shop)
Let’s take a look at the advantages and disadvantages of using Etsy to sell your products online.
让我们看一下使用Etsy在线销售产品的优缺点。
Pros of Using Etsy
使用Etsy的优点
- Ease of Use – Setting up an Etsy store is very easy and does not require any technical skills. Simply upload your product listings, add your payment information, and you are good to go.易于使用 –设置Etsy商店非常容易，不需要任何技术技能。 只需上传您的产品列表，添加您的付款信息，就可以了。
- Targetted Audience – Etsy has a large customer base of users interested in unique hand-made products, gift items, artistic and creative products, and more. Opening up a shop on Etsy gives you access to a marketplace with interested buyers.目标受众 – Etsy有大量的客户群，他们对独特的手工制作产品，礼品，艺术和创意产品等感兴趣。 在Etsy上开设商店可以使您与感兴趣的买家一起进入市场。
- Security and Trust – Etsy takes care of payments and ensures product delivery. This has helped them build trust among both buyers and sellers.安全与信任 – Etsy负责付款并确保产品交付。 这有助于他们在买卖双方之间建立信任。
Cons of Using Etsy
使用Etsy的缺点
- Higher Fees – Etsy charges $0.20 per listing and 5% transaction fee on the sale price (not including shipping costs). They have increased transaction fee from 3.5% to 5% starting July 16th, 2018. If you are using PayPal, then there is also a payment processing fees.更高的费用 – Etsy每张商品收取$ 0.20的价格，并收取售价的5％交易费用(不包括运费)。 从2018年7月16日开始，他们已将交易费用从3.5％增加到5％。如果您使用的是PayPal，则还需要支付处理费。
- Lack of Control – You have no control on the platform, and how your products are featured. Etsy can remove a seller if they feel that seller’s products don’t meet their policies or seller fails to satisfy a customer.缺乏控制 –您无法控制平台以及产品的特色。 如果Etsy认为卖方的产品不符合其政策或卖方未能使客户满意，则可以将其撤职。
- Limited Growth Options – As your business grows, you will be paying a lot more to Etsy with limited options to grow your own brand and business.增长有限的选择 –随着业务的增长，您将为Etsy支付更多的费用，而选择有限的机会来发展自己的品牌和业务。
使用WordPress的利与弊 (Pros and Cons of Using WordPress)
WordPress is the best platform to build any kind of website. However, it has its own pros and cons that you would want to consider.
WordPress是构建任何类型网站的最佳平台。 但是，您需要考虑它的优点和缺点。
Pros of Using WordPress
使用WordPress的优点
- Complete Control – You have complete ownership and full control of your website.完全控制 –您拥有网站的完全所有权和完全控制权。
- Unlimited Features – You can add any feature to your website by installing extensions. There are more than 55,000 free WordPress plugins that you can install.无限功能 –您可以通过安装扩展程序将任何功能添加到您的网站。 您可以安装超过55,000个免费的WordPress插件。
- Unlimited Listings – You can add as many items to your shop as you want. There is no listing fees because you own and manage the platform yourself.无限物品–您可以在商店中添加任意数量的物品。 没有上市费用，因为您自己拥有和管理平台。
- Low Costs – There is no comission and no transaction fee on each sale. You will only pay a small fee to your payment gateway.低成本 –每笔交易都没有佣金，也没有交易费。 您只需向支付网关支付少量费用。
Cons of Using WordPress
使用WordPress的缺点
- Website Management – You are responsible for managing updates and making backups. There are plugins that help you automate those tasks.网站管理 –您负责管理更新和进行备份。 有一些插件可以帮助您自动执行这些任务。
- Learning Curve – WordPress is fairly easy to use. However, from time to time you may need some help. There are plenty of WordPress resources to help you out.学习曲线 – WordPress非常易于使用。 但是，您可能会不时需要一些帮助。 有很多WordPress资源可以帮助您。
To learn more about WordPress, see our complete WordPress review with detailed pros and cons of the platform.
要了解有关WordPress的更多信息，请参阅我们完整的WordPress评论，其中包含平台的详细利弊。
That being said let’s take a look at how to create an Etsy-like store with WordPress.
话虽这么说，让我们看一下如何使用WordPress创建类似Etsy的商店。
使用WordPress创建类似Etsy的商店的要求？ (Requirements for Creating an Etsy-like Store with WordPress?)
Here are the things you will need to build your own Etsy-like store with WordPress.
这是您需要使用WordPress建立自己的类似Etsy的商店的事情。
- A domain name (This will be your shop’s address on the internet i.e wpbeginner.com) 域名(这是您商店在互联网上的地址，即wpbeginner.com)
- A website hosting account (This will be shop’s home and where all your files will be stored) 一个网站托管帐户(这将是商店的主页，所有文件都将存储在该帐户中)
- SSL Certificate (You need this to accept payments) SSL证书(您需要此证书才能接受付款)
- Your undivided attention for 30 minutes. 30分钟的专心致志。
Ready? let’s get started.
准备？ 让我们开始吧。
WordPress的类似Etsy的商店入门 (Getting Started with Your Etsy-Like Shop in WordPress)
Normally, a domain name will cost you $14.99 / year, website hosting $7.99 per month, and an SSL certificate around $69.99 per year.
通常，一个域名的价格为每年14.99美元，网站托管的价格为每月7.99美元，而SSL证书的价格约为每年69.99美元。
This is a lot of money if you are just getting started.
如果您刚刚开始，这是很多钱。
Thankfully, the folks at Bluehost has agreed to offer WPBeginner users a free domain name + free SSL certificate, and a 60% discount on hosting. They are also an officially recommended WordPress and WooCommerce hosting provider, and one of the largest hosting companies in the world.
值得庆幸的是， Bluehost的人们已经同意为WPBeginner用户提供免费域名+免费SSL证书，以及60％的托管折扣。 他们还是官方推荐的WordPress和WooCommerce托管提供商，并且是世界上最大的托管公司之一。
Basically, you can get started for $2.75 / month.
基本上，您每月只需$ 2.75即可开始使用。
→ Click Here to Claim This ExcLusive Bluehost Offer ←
Let’s go ahead and purchase your domain + hosting + SSL.
让我们继续购买您的域名+托管+ SSL。
First, you need to visit the Bluehost website and click on the green ‘Get Started Now’ button.
首先，您需要访问Bluehost网站 ，然后单击绿色的“立即开始”按钮。
On the next screen, select the plan that you need (basic and plus plans are the most popular among WPBeginner users).
在下一个屏幕上，选择所需的计划(基本计划和加号计划在WPBeginner用户中最受欢迎。)
After that, you will be asked to enter the domain name for your website.
之后，将要求您输入网站的域名。
Need help choosing a domain name? See our beginner’s guide on how to choose the perfect domain name for your website.
需要帮助选择域名吗？ 请参阅我们的初学者指南，以了解如何为您的网站选择理想的域名 。
Lastly, you will need to add account information and finalize the package info to complete the process. On this screen, you will see optional extras that you can purchase.
最后，您需要添加帐户信息并最终确定包裹信息以完成该过程。 在此屏幕上，您会看到可以购买的可选附件。
We don’t recommend purchasing these items because they will increase your hosting bill. You can always add them later if you think these are needed.
我们不建议您购买这些物品，因为它们会增加您的托管费用。 如果您认为有必要，可以随时添加它们。
You can now go ahead and enter your payment information to complete the purchase.
现在，您可以继续输入付款信息以完成购买。
After that, you will receive an email with instructions to login to your hosting control panel.
之后，您将收到一封电子邮件，其中包含有关登录主机控制面板的说明。
Bluehost will automatically install WordPress for you, and you will be able to login to your WordPress site directly from the hosting dashboard.
Bluehost将自动为您安装WordPress，您将能够直接从托管仪表板登录WordPress网站。
Once logged in, you will see the WordPress admin area. This is where you will manage your online shop, change settings, and add new items.
登录后，您将看到WordPress管理区域。 您将在这里管理您的网上商店，更改设置和添加新商品。
在您的网站上安装WooCommerce (Installing WooCommerce on Your Website)
Now that you have purchased hosting and installed WordPress, the next step is to turn your website into an online shop.
现在您已经购买了托管并安装了WordPress，下一步就是将您的网站转变为在线商店。
To do this, you need to install and activate the WooCommerce plugin on your website. For more details, see our step by step guide on how to install a WordPress plugin.
为此，您需要在网站上安装并激活WooCommerce插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。
Upon activation, click on ‘Run the setup wizard’ button to quickly set up your WooCommerce store.
激活后，单击“运行设置向导”按钮以快速设置WooCommerce商店。
The setup wizard will guide you through the basic setup, installing pages, choosing payment services, and more.
设置向导将指导您完成基本设置，安装页面，选择付款服务等。
在WooCommerce中添加要销售的商品 (Adding Items to Sell in WooCommerce)
After setting up WooCommerce, let’s add a few items to sell on your online store.
设置WooCommerce之后，让我们添加一些要在网上商店中出售的商品。
Simply go to Products » Add New page to add your first item.
只需转到产品»添加新页面即可添加您的第一项。
First, provide a title for your product and then some detailed description. On the right-hand column, you can add product category, tags, featured image, and gallery.
首先，为您的产品提供标题，然后提供一些详细说明。 在右侧列中，您可以添加产品类别，标签，特色图片和图库。
Below the description area, you will see ‘Product Data’ box. From here you can set product price, inventory, shipping, and other attributes.
在说明区域下方，您将看到“产品数据”框。 在这里，您可以设置产品价格，库存，运输和其他属性。
Once you are satisfied with all the product information you have added, you can click on the Publish button to make it live on your website.
对添加的所有产品信息满意后，可以单击“发布”按钮以使其在您的网站上发布。
Repeat the process to add more products as needed.
重复该过程以根据需要添加更多产品。
将现有的Etsy商店导入WordPress (Importing an existing Etsy Store to WordPress)
Do you already have an Etsy store that you want to move to WordPress? In this section, we will show you how to easily import your Etsy shop to WordPress.
您是否已经有要移至WordPress的Etsy商店？ 在本节中，我们将向您展示如何轻松地将Etsy商店导入WordPress。
First, thing you need to do is install and activate the Easy Esty Importer plugin. For more details, see our step by step guide on how to install a WordPress plugin.
首先，您需要做的是安装并激活Easy Esty Importer插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。
Upon activation, the plugin will add a new menu item labeled ‘Etsy Importer’ to your WordPress admin sidebar. Clicking on it will take you to the plugin’s settings page.
激活后，插件将在您的WordPress管理员侧边栏中添加一个名为“ Etsy Importer”的新菜单项。 单击它会将您带到插件的设置页面。
You will be asked to provide your license key. You can find this information under your account on plugin’s website.
系统将要求您提供许可证密钥。 您可以在插件网站上的帐户下找到此信息。
After activation, the settings page will ask you to provide the following information.
激活后，设置页面将要求您提供以下信息。
- Etsy API Key Etsy API密钥
- Etsy Secret Key Etsy秘钥
- Your Etsy Shop Name 您的Etsy商店名称
To get these API keys, you need to visit Etsy Developers website and then click on ‘Create a new app’ link.
要获取这些API密钥，您需要访问Etsy Developers网站，然后单击“创建新应用”链接。
This will bring you to a new page where you will be asked to provide a name for your app. You need to select that you are creating the app for yourself, and it will not be used for commercial purposes.
这将带您到一个新页面，在该页面上将要求您提供应用程序的名称。 您需要选择自己为自己创建应用程序，并且不会将其用于商业目的。
After that, click on ‘Agree to terms and create app’ button.
之后，点击“同意条款并创建应用”按钮。
You will now see your app information page. From here you need to copy the Keystring and Shared Secret keys.
现在，您将看到您的应用信息页面。 在这里，您需要复制“密钥串”和“共享密钥”密钥。
Now, switch back to the Easy Etsy Importer plugin’s settings page. After entering your API keys, click on the ‘Save & Verify’ button to continue.
现在，切换回Easy Etsy Importer插件的设置页面。 输入API密钥后，点击“保存并验证”按钮以继续。
This will take you to the Etsy website where you will be asked to allow access to the app. Click on the ‘Allow’ button to continue.
这将带您到Etsy网站，系统将要求您允许其访问该应用程序。 单击“允许”按钮继续。
The plugin will now try to connect to your Etsy shop, and it will show a success message.
现在，该插件将尝试连接到您的Etsy商店，并显示一条成功消息。
Next, you need to switch to the settings tab. The default settings will work for most websites, but you can still review and change them as needed.
接下来，您需要切换到设置标签。 默认设置适用于大多数网站，但是您仍然可以根据需要进行查看和更改。
Don’t forget to click on the save button to store your settings.
不要忘记单击保存按钮来存储您的设置。
Now you can move to the ‘Import’ tab. The plugin provides you options to selectively import item or import all listings. The default settings will work for most websites, so you can just go ahead and click on the ‘Import’ button.
现在，您可以转到“导入”标签。 该插件为您提供了选择导入项目或导入所有列表的选项。 默认设置适用于大多数网站，因此您可以继续并单击“导入”按钮。
The plugin will now start importing your Etsy listings to WooCommerce. Once finished, you will see a success message, and you will be able to see the imported products under Products » All Products page.
现在，该插件将开始将您的Etsy列表导入WooCommerce。 完成后，您将看到成功消息，并且可以在“ 产品”»“所有产品”页面下看到导入的产品。
Next, you can switch to the reviews tab to import your Etsy reviews to WooCommerce.
接下来，您可以切换到评论选项卡以将您的Etsy评论导入WooCommerce。
Congratulations, you have successfully imported your Etsy store listings to your WooCommerce website.
恭喜，您已成功将Etsy商店列表导入到WooCommerce网站。
为您的商店选择一个类似Etsy的WordPress主题 (Choosing an Etsy-like WordPress Theme for Your Store)
WordPress gives you access to thousands of free and paid website designs that you can use. These designs are called WordPress themes.
WordPress使您可以使用成千上万的免费和付费网站设计。 这些设计称为WordPress主题。
Each WordPress theme contains various template files to give your website a beautiful design. Using WordPress themes requires no coding or programming skills, and each of them comes with different options that you can use to customize your theme.
每个WordPress主题都包含各种模板文件，以使您的网站设计美观。 使用WordPress主题不需要任何编码或编程技能，并且每个主题都有不同的选项，可用于自定义主题。
Due to such large variety of WordPress themes available, often users feel overwhelmed by the choices. To make it easier, we have hand-picked the best WooCommerce WordPress themes that you can use on your website.
由于可用的WordPress主题种类繁多，通常使用户感到不知所措。 为了简化 ，我们精心挑选了可在您的网站上使用的最佳WooCommerce WordPress主题 。
The list contains both free and paid WordPress themes and all of them are mobile ready.
该列表包含免费和付费的WordPress主题，并且所有主题都可以移动使用。
You may not a find a theme that looks exactly like the Etsy website, however you can find a theme with the same design qualities and then use theme’s settings to make it look more similar.
您可能找不到与Etsy网站完全相似的主题，但是可以找到具有相同设计品质的主题，然后使用主题的设置使其看起来更相似。
Need more help? See our beginner’s guide on how to choose the perfect WordPress theme for your website.
需要更多帮助吗？ 请参阅我们的初学者指南，了解如何为您的网站选择完美的WordPress主题 。
使用WordPress插件扩展商店 (Extending Your Store with WordPress Plugins)
Unlike Etsy, you have full control of your WordPress store. You can modify it in any way you want with the help of thousands of WordPress plugins.
与Etsy不同，您可以完全控制WordPress商店。 您可以借助成千上万的WordPress插件以任何方式修改它。
Plugins are like apps for your WordPress website. You can install them to add new features to your website like contact forms, Google Analytics, and more.
插件就像您的WordPress网站的应用程序。 您可以安装它们以将新功能添加到您的网站，例如联系表格 ， Google Analytics(分析 )等。
With more than 55,000 plugins, you can easily find a plugin for almost anything.
拥有超过55,000个插件，您可以轻松找到几乎所有东西的插件。
Here are some of the plugins that we use on all our websites.
以下是我们在所有网站上使用的一些插件。
- WPForms Lite – Add WPForms Lite –将contact forms to your WordPress site联系表单添加到您的WordPress网站
- Yoast SEO – Improve your Yoast SEO –改善您的WordPress SEO and get more traffic from GoogleWordPress SEO并从Google获得更多流量
- MonsterInsights (Free) – Helps you track visitor stats using Google Analytics
- MonsterInsights(免费) –帮助您使用Google Analytics(分析)跟踪访客统计信息
- WP Super Cache – Improves your website’s speed by adding cacheWP Super Cache –通过添加缓存来提高您网站的速度
- UpdraftPlus – Free UpdraftPlus –免费的WordPress backup pluginWordPress备份插件
- Sucuri – Free website malware scannerSucuri –免费网站恶意软件扫描程序
There are also tons of plugins made specifically for WooCommerce. See our list of the best free WooCommerce plugins. You can also use drag & drop page builder plugins to further customize your website look.
还有大量专门为WooCommerce制作的插件。 请参阅我们的最佳免费WooCommerce插件列表。 您还可以使用拖放页面构建器插件来进一步自定义网站外观。
掌握WordPress技能 (Mastering WordPress Skills)
Now that you have a WordPress powered online store, you may want to expand your website by adding new features and growing your business.
现在您已经拥有了一个由WordPress驱动的在线商店，您可能想通过添加新功能和发展业务来扩展网站。
WPBeginner is the largest free WordPress resource site in the world. We have tons of articles, videos, and step by step tutorials to help you take your website to the next level.
WPBeginner是世界上最大的免费WordPress资源网站。 我们提供大量文章，视频和分步教程，以帮助您将网站提升到一个新的水平。
Here are some of the handy resources you will find on WPBeginner, all of them are completely free.
以下是您可以在WPBeginner上找到的一些便捷资源，它们都是完全免费的。
- WPBeginner Blog – This is where we publish our WordPress tutorials, how-tos, and step by step guides.WPBeginner博客 –我们在这里发布WordPress教程，操作方法和分步指南。
- WPBeginner Videos – These step by step videos will help you learn WordPress FAST.WPBeginner视频 –这些循序渐进的视频将帮助您学习WordPress FAST。
- WPBeginner on YouTube – Need more video instructions? Subscribe to our YouTube channel with more than 102,000 subscribers and 10 Million+ views.YouTube上的WPBeginner –需要更多视频说明吗？ 订阅我们的YouTube频道，拥有超过102,000名订阅者和1000万以上的观看次数。
- WPBeginner Dictionary – The best place for beginners to start and familiarize themselves with the WordPress lingo.WPBeginner词典 –初学者入门并熟悉WordPress术语的最佳场所。
- WPBeginner Blueprint – Check out plugins, tools, and services we use on WPBeginner.WPBeginner蓝图 –查看我们在WPBeginner上使用的插件，工具和服务。
- WPBeginner Deals – Exclusive discounts on WordPress products and services for WPBeginner users.WPBeginner Deals –为WPBeginner用户提供WordPress产品和服务的独家折扣。
You can also use Google to find tutorials on WPBeginner. Simply add ‘wpbeginner’ next to your search term, and you will find answers to all your WordPress questions.
您还可以使用Google在WPBeginner上查找教程。 只需在您的搜索词旁边添加“ wpbeginner”，您将找到所有WordPress问题的答案。
We hope this article helped you move away from Etsy and create an Etsy-like store with WordPress. You may also want to checkout our list of the must have WordPress plugins for business websites.
我们希望本文能帮助您摆脱Etsy并使用WordPress创建类似Etsy的商店。 您可能还想查看我们必须具有用于商务网站的WordPress插件的列表。
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。
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