wordpress表单调用_如何在WordPress中跟踪和减少表单放弃

wordpress表单调用

Do you want to track and reduce form abandonment in WordPress?

您是否要跟踪并减少WordPress中的表格放弃？

Abandoned forms result in lower conversions, and less revenue. Wouldn’t it be great if you can track form abandonment and recover abandoned form leads.

放弃表格会导致转化次数减少，收入减少。 如果您可以跟踪表格遗弃并恢复废弃的表格线索，那不是很好。

In this article, we’ll show you how to easily track and reduce form abandonment in WordPress.

在本文中，我们将向您展示如何轻松地跟踪和减少WordPress中的表单废弃。

什么是表格遗弃？ (What is Form Abandonment?)

Form abandonment is a term used to describe situations when a user leaves a form without submitting it. This could be due to a faulty form, bad user experience, or unknown reasons like users changing their minds.

表单放弃是一个术语，用于描述用户离开表单而不提交表单时的情况。 这可能是由于表单错误，用户体验不佳或用户改变主意等未知原因造成的。

It applies to any form on your website. It could be your email newsletter form, a WooCommerce checkout form, contact form, and more.

它适用于您网站上的任何表格。 它可能是您的电子邮件通讯表单， WooCommerce结帐表单， 联系表单等。

If users reach the form and decide not to fill it or leave it halfway, then that’s form abandonment.

如果用户到达该表单并决定不填写它或将其保留一半，则该表单被放弃。

为什么需要减少表格放弃 (Why You Need to Reduce Form Abandonment)

Forms are really important for the success of any website. You need them to grow your email list, increase eCommerce conversions, and grow your business.

表格对于任何网站的成功至关重要。 您需要他们来扩大您的电子邮件列表 ，增加电子商务转化并扩大您的业务。

However, more than 77% of online shoppers abandon their checkout forms. That’s a lot of money in terms of unfinished sales.

但是，超过77％的在线购物者放弃了结帐表格。 就未完成的销售而言，这是很多钱。

Tracking form abandonment helps you stay on top of your game.

放弃追踪表格可以帮助您保持比赛的领先地位。

First, you’ll be able to figure out which forms are abandoned frequently. After that, you can figure out what you can do to make them better.

首先，您将能够找出哪些表格经常被放弃。 之后，您可以弄清楚如何使它们变得更好。

That being said, let’s start with the form tracking part first.

话虽如此，让我们先从表单跟踪部分开始。

影片教学 (Video Tutorial)

演示地址

If you don’t like the video or need more instructions, then continue reading.

如果您不喜欢该视频或需要更多说明，请继续阅读。

WordPress中的跟踪表单放弃 (Tracking Form Abandonment in WordPress)

The best way to track form abandonment on your WordPress website is by using MonsterInsights.

跟踪WordPress网站上的表单放弃的最佳方法是使用MonsterInsights 。

It is the #1 Google Analytics plugin for WordPress and allows you to easily track website traffic using Google Analytics.

它是WordPress排名第一的Google Analytics(分析)插件，可让您使用Google Analytics(分析)轻松跟踪网站流量。

You’ll need at least their Pro plan to access the Form addon.

您至少需要他们的Pro计划才能访问Form插件。

First, you need to install and activate the MonsterInsights plugin. For more details, see our step by step guide on how to install a WordPress plugin.

首先，您需要安装并激活MonsterInsights插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。

Upon activation, go to the Insights » Settings page to enter your license key. You can find this information under your account on the MonsterInsights website.

激活后，转到“ 见解”»“设置”页面以输入许可证密钥。 您可以在MonsterInsights网站上的帐户下找到此信息。

If you already have a Google Analytics account, then you can simply connect to it using MonsterInsights set up wizard.

如果您已经有一个Google Analytics(分析)帐户，则只需使用MonsterInsights设置向导连接到该帐户即可。

If you don’t have a Google Analytics account or need more detailed instructions, then see our beginner’s guide on how to install Google Analytics in WordPress.

如果您没有Google Analytics(分析)帐户或需要更详细的说明，请参阅有关如何在WordPress中安装Google Analytics(分析)的初学者指南。

Once you have set up MonsterInsights, it is time to set up form tracking.

设置MonsterInsights之后，就该设置表单跟踪了。

Simply go to the Insights » Addons page, scroll down to the Forms addon and then click on the Install button.

只需转到“ 见解»附加组件”页面，向下滚动到“表单”附加组件，然后单击“安装”按钮。

Once you have installed and activated the forms addon, MonsterInsights will automatically detect your WordPress form plugin and enable form tracking.

一旦您安装并激活了表单插件，MonsterInsights将自动检测您的WordPress表单插件并启用表单跟踪。

You can verify it by visiting the Insights » Settings page and switching to the ‘Conversions’ tab. From here, you can see your form builder listed under the ‘Enable Form Conversion Tracking’ option.

您可以通过访问数据分析»设置页面并切换到“转化”标签来进行验证。 从这里，您可以看到“启用表单转换跟踪”选项下列出的表单构建器。

Now that everything is setup, you just have to wait a few hours for MonsterInsights to collect data as your users fill forms on your website.

现在已经完成了所有设置，您只需等待几个小时，MonsterInsights就可以在用户填写您网站上的表单时收集数据。

在MonsterInsights中查看表单报告 (Viewing Form Reports in MonsterInsights)

MonsterInsights makes Google Analytics reports easy to understand. The form addon shows you how users on your website interact with forms in terms of conversions and form abandonment.

MonsterInsights使Google Analytics(分析)报告易于理解。 表单插件向您显示了网站上的用户如何通过转换和放弃表单与表单进行交互。

Simply go to Insights » Reports page and switch to the forms tab.

只需转到“数据分析»报告”页面，然后切换到“表单”标签。

You’ll see a list of forms on your website with their impressions, conversion, and conversion rates.

您会在网站上看到一系列表格，包括其印象数，转化率和转化率。

You can see forms with higher impressions and low conversion rates. These are the forms that your users are viewing but not filling out.

您可以看到具有较高展示次数和较低转化率的表单。 这些是用户正在查看但未填写的表格。

Let’s find out what’s stopping users from filling those forms.

让我们找出阻止用户填写这些表格的原因。

使用WPForms恢复废弃的表单条目 (Recovering Abandoned Form Entries with WPForms)

WPForms is the best WordPress contact form plugin on the market.

WPForms是市场上最好的WordPress联系人表单插件 。

It comes with a form abandonment addon which helps you track abandoned forms and even allows you to save partial entries. You can then reach out to those users as prospective customers.

它带有一个表单放弃插件，可以帮助您跟踪废弃的表单，甚至可以保存部分条目。 然后，您可以作为潜在客户与这些用户联系。

You’ll need at least their Pro plan to access the Form Abandonment addon.

您至少需要他们的Pro计划才能访问Form Abandonment插件。

First you need to install and activate the WPForms plugin. For more details, see our step by step guide on how to install a WordPress plugin.

首先，您需要安装并激活WPForms插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。

Upon activation, you need to visit WPForms » Settings page to enter your license key. You can find this information under your account on WPForms website.

激活后，您需要访问WPForms»设置页面以输入许可证密钥。 您可以在WPForms网站上的帐户下找到此信息。

Next, go to the WPForms » Addons and install Form Abandonment Addon.

接下来，转到WPForms»附件，然后安装“表单放弃附件” 。

After that, you are now ready to create forms that can automatically save abandoned forms.

此后，您现在准备创建可以自动保存废弃表单的表单。

Simply go to WPForms » Add New page to create your first form.

只需转到WPForms»添加新页面即可创建您的第一个表单。

You’ll be asked to provide a title for your form and then choose a template. WPForms comes with some pre-made templates for different scenarios. You can also use a blank template to create a form from scratch.

系统会要求您提供表单标题，然后选择一个模板。 WPForms带有一些针对不同情况的预制模板。 您也可以使用空白模板从头开始创建表单。

Next, WPForms will load the form entries. You can edit the existing entries by clicking on them. You can also move them up and down, or add new fields from the left column.

接下来，WPForms将加载表单条目。 您可以通过单击现有条目来编辑它们。 您也可以上下移动它们，或从左栏中添加新字段。

Once you are satisfied with the form entries, switch to the ‘Settings’ tab from the left column and then select ‘Form Abandonment’ option.

对表单条目感到满意后，请从左列切换到“设置”选项卡，然后选择“表单放弃”选项。

From here, you can turn on the form abandonment feature for this particular form. Once done, you can save your form and exit the builder interface.

从这里，您可以为此特定表单启用表单放弃功能。 完成后，您可以保存表单并退出构建器界面。

Next, let’s add this form to your WordPress site. Simply edit the post or page where you want to add the form and then add the WPForms block to the content editor.

接下来，让我们将此表单添加到您的WordPress网站。 只需在要添加表单的位置编辑帖子或页面，然后将WPForms块添加到内容编辑器 。

After that simply select the form you created earlier from the drop down menu. You can now save or publish your post or page.

之后，只需从下拉菜单中选择您之前创建的表单即可。 您现在可以保存或发布您的帖子或页面。

Now give your form a few days to collect entries. After that, you can go to WPForms » Entries page to see all your form entries.

现在给您的表格几天来收集条目。 之后，您可以转到WPForms»条目页面以查看所有表单条目。

You’ll see abandoned as the status for the entries where a user decided to leave the form without submitting.

您会看到“放弃”作为用户决定不提交而离开表单的条目的状态。

You can click on Entries to view the captured data of your abandoned form.

您可以单击“条目”以查看您废弃表格的捕获数据。

减少WordPress中表单遗失的提示 (Tips to Reduce Form Abandonment in WordPress)

So far we have learned how to track and recover abandoned forms in WordPress.

到目前为止，我们已经学习了如何在WordPress中跟踪和恢复废弃的表单。

Let’s talk about how to reduce form abandonment.

让我们谈谈如何减少表格遗弃。

First, you need to figure out why a form is not converting so well. You don’t need to make an educated guess when there are actual tests you can run first.

首先，您需要弄清楚为什么表单转换效果不佳。 当可以先运行实际测试时，您无需进行有根据的猜测。

1. Improve Form Pages Speed

1.提高表单页面速度

Speed is one of the top reasons for users abandoning shopping carts and online forms.

速度是用户放弃购物车和在线表格的主要原因之一。

According to a StrangeLoop case study, a 1 second delay in page load time can lead to 7% loss in conversions, 11% fewer page views, and 16% decrease in customer satisfaction.

根据StrangeLoop的案例研究，页面加载时间延迟1秒会导致转换损失7％，页面浏览量减少11％和客户满意度下降16％。

Test the pages containing your forms for speed and performance using an online speed test tool.

使用在线速度测试工具测试包含表单的页面的速度和性能。

If your form pages are loading slowly, then you need to follow our WordPress speed optimization guide to improve performance.

如果您的表单页面加载缓慢，则需要遵循我们的WordPress速度优化指南来提高性能。

2. Create Better Forms

2.创建更好的表格

As a website owner, you want to collect as much user information as possible, so you can serve them better.

作为网站所有者，您希望收集尽可能多的用户信息，以便更好地为他们提供服务。

However, this could make your forms lengthier, and users don’t like long forms.

但是，这可能会使您的表单变长，并且用户不喜欢长表单。

Here are a few things you can do to improve your forms.

您可以采取以下几项措施来改进表格。

• Remove unnecessary form fields. These are the form fields that you don’t really need and can do without.
  删除不必要的表单字段。 这些是您实际上并不需要的表单字段。
• multi-page forms. They are easier to fill and provide much better user experience.多页表格 。 它们更容易填充，并提供更好的用户体验。
• form landing pages allows you to remove clutter from the screen which may be distracting users.表单登录页面可让您消除屏幕上的混乱情况，这可能会分散用户的注意力。
• conversational form styles to make your forms interactive and joyful.对话式表单样式 ，使您的表单变得互动且愉悦。

3. Use Conversion Optimization Software

3.使用转化优化软件

If you are serious about boosting form conversions, then you need to start using OptinMonster.

如果您认真考虑提高表单转换，则需要开始使用OptinMonster 。

It is the best conversion optimization software on the market and helps you convert website visitors into subscribers and customers.

它是市场上最好的转化优化软件，可帮助您将网站访问者转化为订户和客户。

OptinMonster comes with exit-intent popups. This allows you to show targeted popups to users when they are about to leave a page. Using this on your form pages will help you drastically reduce form abandonment on your website.

OptinMonster带有退出意图弹出窗口。 这样，您可以在用户即将离开页面时向他们显示目标弹出窗口。 在表单页面上使用此功能将帮助您大幅度减少网站上的表单放弃。

For detailed instructions, see this tutorial on how to create a coupon popup using OptinMonster.

有关详细说明，请参阅本教程，了解如何使用OptinMonster创建优惠券弹出窗口 。

We hope this guide helped you learn how to track and reduce form abandonment in WordPress. You may also want to see our pick for the best email marketing services and best business phone services for small business.

我们希望本指南能帮助您学习如何跟踪和减少WordPress中的表格遗漏。 您可能还希望看到我们为小型企业选择的最佳电子邮件营销服务和最佳商务电话服务 。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/wp-tutorials/how-to-track-and-reduce-form-abandonment-in-wordpress/

wordpress表单调用