wordpress创建_如何使用WordPress创建在线市场

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Do you want to create an online marketplace using WordPress? An online marketplace website allows users to buy and sell items by setting up their own mini-stores within your eCommerce platform.

您要使用WordPress创建在线市场吗？ 在线市场网站允许用户通过在您的电子商务平台中建立自己的迷你商店来买卖商品。

It allows you to make money by sharing your online marketplace platform. Due to low overhead costs, it has become a popular online business idea.

它使您可以通过共享在线市场平台来赚钱。 由于较低的间接费用，它已成为流行的在线业务理念 。

In this article, we will show you how to easily create an online marketplace using WordPress without spending thousands of dollars.

在本文中，我们将向您展示如何使用WordPress轻松创建在线市场，而无需花费数千美元。

使用WordPress启动在线市场需要什么？ (What Do You Need to Start an Online Marketplace using WordPress?)

First, you need to make sure that you are using the right website platform, and since you’re reading this article, you’re in the right place.

首先，您需要确保使用正确的网站平台 ，并且由于您在阅读本文，因此位置正确。

There are two types of WordPress available: WordPress.com vs WordPress.org. One is a limited blog hosting service while the other is known as the self-hosted WordPress which you’ve likely heard tons about. See the full comparison between WordPress.com vs WordPress.org.

有两种类型的WordPress：WordPress.com与WordPress.org。 一种是有限的博客托管服务，另一种是自托管WordPress，您可能听说过很多。 查看WordPress.com与WordPress.org之间的完整比较。

We recommend using WordPress.org because it gives you the freedom and access to all WordPress features out of the box.

我们建议使用WordPress.org，因为它使您可以自由使用，并且可以立即使用所有WordPress功能。

You will need the following items to build an online marketplace website using self-hosted WordPress.

您将需要以下各项来使用自托管WordPress构建在线市场网站。

• A domain name (For example, wpbeginner.com)
  域名(例如，wpbeginner.com)
• Web hosting account (This is where your website’s files are stored)
  虚拟主机帐户(这是您网站文件的存储位置)
• SSL Certificate (To securely accept online payments)
  SSL证书(以安全地接受在线支付)
• WooCommerce (best WordPress eCommerce addon)
  WooCommerce(最佳WordPress电子商务插件)
• Online marketplace addon
  在线市场插件

The entire setup can take up to 40 minutes, and we will walk you through every step one by one.

整个设置过程最多可能需要40分钟，我们将逐步引导您完成每个步骤。

Ready? Let’s get started.

准备？ 让我们开始吧。

步骤1.建立您的电子商务平台 (Step 1. Setting up Your Ecommerce Platform)

The first step is to buy a domain name and a web hosting account. You don’t just need a web hosting, but you will need a service that specializes in WooCommerce hosting because this is the software that we will be using as our eCommerce platform.

第一步是购买域名和虚拟主机帐户 。 您不仅需要网络托管，还需要专门从事WooCommerce托管的服务，因为这是我们将用作电子商务平台的软件。

Typically a domain name costs $14.99/year, web hosting 7.99/month, and SSL certificate 69.99/year.

通常，一个域名的价格为每年14.99美元，网络托管的价格为每月7.99美元，SSL证书的价格为每年69.99美元。

Now, this seems like a lot of money if you are just starting out.

现在，如果您刚开始，这似乎是很多钱。

Fortunately, Bluehost an officially recommended WordPress and WooCommerce hosting provider has agreed to offer our users free domain + SSL and discount on their cloud WordPress hosting.

幸运的是， Bluehost是官方推荐的WordPress和WooCommerce托管提供商，已同意向我们的用户提供免费域+ SSL以及他们的云WordPress托管折扣。

Basically, you can get started for $6.95 / month.

基本上，您可以每月$ 6.95的价格开始使用。

→ Click Here to Claim This Exclusive Bluehost Offer ←

→单击此处要求此Bluehost独家优惠←

Once you have purchased hosting, then follow our step by step tutorial on how to start an online store for complete setup instructions.

购买主机后，请按照我们的分步教程进行操作，以了解如何启动在线商店以获取完整的设置说明。

You would now have a WordPress website with WooCommerce installed on it.

您现在将拥有一个安装了WooCommerce的WordPress网站。

However, by default WooCommerce assumes that your website is a single vendor website, so it is not possible for other users to add their own products and services to your website.

但是，默认情况下，WooCommerce假定您的网站是单个供应商网站，因此其他用户无法将自己的产品和服务添加到您的网站。

Let’s change this.

让我们改变这个。

步骤2.将您的WooCommerce网站转变为在线市场 (Step 2. Turn Your WooCommerce Site into an Online Marketplace)

First, you need to install and activate the WC Vendors plugin. For more details, see our step by step guide on how to install a WordPress plugin.

首先，您需要安装并激活WC Vendors插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。

WC Vendors is a marketplace solution for WooCommerce. It simplifies building a marketplace website by turning WooCommerce into a multi-vendor platform.

WC Vendors是WooCommerce的市场解决方案。 通过将WooCommerce变成多供应商平台，它简化了构建市场网站的过程。

Each vendor can sell their products while you keep full control of the website as the marketplace owner. You can choose your own business model, payment methods, product types, and more.

当您作为市场所有者完全控制网站时，每个供应商都可以出售其产品。 您可以选择自己的业务模型，付款方式，产品类型等。

Upon activation, head over to WC Vendors » Settings page to configure marketplace settings.

激活后，转到WC供应商»设置页面以配置市场设置。

First, you will see the general items. You need to make sure that the ‘Vendor Registration’ box is checked to allow users to sign up as Vendor on your website.

首先，您将看到常规项目。 您需要确保选中“供应商注册”框，以允许用户在您的网站上注册为供应商。

You can review other items on the page and then click on the ‘Save Changes’ button to store your settings.

您可以查看页面上的其他项目，然后单击“保存更改”按钮以存储您的设置。

Next, you need to click on the ‘Commission’ tab to set a commission rate for vendors across your website. This is the amount you’ll pay to the vendor for each sale.

接下来，您需要点击“佣金”标签以设置整个网站上供应商的佣金率。 这是您将为每次销售支付给供应商的金额。

Note: The global commission rate can be overridden for individual vendors and products.

注意：可以覆盖各个供应商和产品的全球佣金率。

Next, you need to click on the ‘Capabilities’ tab to set sitewide rules for vendors. This part of settings comes with three sections.

接下来，您需要单击“功能”标签以设置供应商的站点范围规则。 这部分设置包括三个部分。

The general capabilities include allowing vendors to view and edit products and orders. The default options would work for most sites.

常规功能包括允许供应商查看和编辑产品和订单。 默认选项适用于大多数站点。

Next, switch to the ‘Products’ section and from here you can select which type of products vendors can add. For example, you can limit vendors to only add digital downloads or a physical product.

接下来，切换到“产品”部分，然后您可以在此处选择供应商可以添加的产品类型。 例如，您可以限制供应商仅添加数字下载或物理产品。

You can also select which data Vendors can see and use on the ‘Add Products’ page.

您还可以在“添加产品”页面上选择供应商可以查看和使用的数据。

Lastly, switch to the ‘Orders’ section under ‘Capabilities’ to select what information vendors can see about the orders.

最后，切换到“功能”下的“订单”部分，选择供应商可以看到的有关订单的信息。

After setting up the capabilities, it is time to set up marketplace related pages on your website.

设置功能之后，是时候在您的网站上设置与市场相关的页面了。

Switch to the ‘Display’ tab under plugin settings to set up pages. You can simply go to Pages » Add New to create a new page for each item and add the shortcode displayed in the settings to the page’s content area.

切换到插件设置下的“显示”标签以设置页面。 您可以简单地转到Pages»Add New为每个项目创建一个新页面，并将设置中显示的简码添加到页面的内容区域。

After creating all the pages and adding shortcodes to them, you can select them here.

创建所有页面并将短代码添加到其中后，您可以在此处选择它们。

Below the pages, you will also find ‘Store settings’ option on the same page. This where you can select a prefix to use in Vendor shop URLs, allow them to set custom headers for their shop pages, and use HTML in shop description.

在页面下方，您还会在同一页面上找到“存储设置”选项。 您可以在这里选择要在供应商商店URL中使用的前缀，允许他们为商店页面设置自定义标题，并在商店描述中使用HTML。

Next step is to set up payments for your vendors. Most marketplace websites set a minimum threshold for their vendors and pay them on a monthly or weekly basis.

下一步是为您的供应商设置付款。 大多数市场网站都为供应商设置了最低门槛，并按月或每周向他们付款。

We recommend using manual payments to vendors as this gives customers enough time to request refunds or give feedback about the products.

我们建议使用手动付款给供应商，因为这样可以给客户足够的时间来要求退款或提供有关产品的反馈。

However, if you want to payment withdrawal system for vendors, then you can buy premium add-ons. WC Vendors has add-ons available for Stripe, MangoPay, Escrow, and Manual Payouts.

但是，如果您要为供应商提供付款提款系统，则可以购买高级附加组件 。 WC供应商提供适用于Stripe，MangoPay，托管和手动付款的附加组件。

Depending on the payment gateway you choose, you will need to set up a payment gateway by entering your API keys. Don’t forget to click on the ‘Save Changes’ button to store your settings.

根据您选择的支付网关，您将需要通过输入API密钥来设置支付网关。 不要忘记点击“保存更改”按钮来保存您的设置。

Now that WC Vendors is ready, let’s set up WooCommerce for a multi-vendor environment.

既然WC Vendors已经准备就绪，让我们为多供应商环境设置WooCommerce。

步骤3.在WooCommerce中启用帐户管理 (Step 3. Enable Account Management in WooCommerce)

First you need to visit WooCommerce » Settings page and click on the ‘Accounts’ tab. From here you need to check the boxes next to customer registration option.

首先，您需要访问WooCommerce»设置页面，然后单击“帐户”标签。 在这里，您需要选中客户注册选项旁边的框。

Don’t forget to save your changes.

不要忘记保存您的更改。

步骤4.设置导航菜单 (Step 4. Setting Up Navigation Menus)

Now that your multi-vendor marketplace setup is finished. It is time to make it easy for your users to find their way around your website.

现在，您的多供应商市场设置已完成。 现在是时候让您的用户轻松地在您的网站上找到自己的方式了。

To do that, go to Appearance » Menus page. From here you need to add your user account and checkout pages to the navigation menu.

为此，请转到外观»菜单页面。 在这里，您需要将您的用户帐户和结帐页面添加到导航菜单。

Don’t forget to click on the ‘Save Menu’ button to store your changes. For more detailed instructions, see our guide on how to add navigation menus in WordPress.

不要忘记单击“保存菜单”按钮来存储您的更改。 有关更多详细说明，请参阅有关如何在WordPress中添加导航菜单的指南。

If you don’t have a My Account page, then simply create a new page in WordPress and add the following shortcode in the post editor
.[woocommerce_my_account]

如果没有“我的帐户”页面，则只需在WordPress中创建一个新页面，然后在帖子编辑器中添加以下短代码
。 [woocommerce_my_account]

步骤5.测试您的Marketplace网站 (Step 5. Testing Your Marketplace Website)

Your online marketplace website is now ready for testing. You can visit your website in a new browser window and create a new account by clicking on the My Account link at the top.

您的在线市场网站现在可以进行测试了。 您可以在新的浏览器窗口中访问您的网站，并通过单击顶部的“我的帐户”链接来创建新帐户。

From here, both customers and vendors can log in to their accounts as well as create a new account.

客户和供应商都可以从此处登录其帐户并创建一个新帐户。

Once users create a new account, you will receive an email notification. If you are unable to receive email notifications, then take a look at our guide on how to fix WordPress not sending email issue.

用户创建新帐户后，您将收到一封电子邮件通知。 如果您无法接收电子邮件通知，请查看有关如何解决WordPress不发送电子邮件问题的指南 。

You can also view new vendor applications by visiting Users » All Users page. You will see all new vendor requests as ‘pending vendor’, and you can approve or deny applications by clicking the link under their username.

您还可以通过访问用户»所有用户页面来查看新的供应商应用程序。 您将看到所有新的供应商请求为“待处理的供应商”，您可以通过单击其用户名下方的链接来批准或拒绝应用程序。

Once approved, these vendors can log in to their accounts and add their products by visiting their vendor dashboard. They can also view their orders and sales reports.

一旦获得批准，这些供应商就可以登录其帐户并通过访问其供应商仪表板来添加其产品。 他们还可以查看其订单和销售报告。

The first thing your vendors need to do is to set up their shop settings by clicking on the ‘Store Settings’ link.

供应商需要做的第一件事是通过单击“商店设置”链接来设置他们的商店设置。

Depending on the payment methods you set up, they will need to provide their PayPal or Stripe email address to receive payments. They will also be able to provide bank account information for direct manual payments.

根据您设置的付款方式，他们将需要提供其PayPal或Stripe电子邮件地址以接收付款。 他们还将能够提供用于直接人工付款的银行帐户信息。

Once a vendor adds a new product, you will get a notification email and see an icon next to the products menu. You can then edit a product, approve it, or delete it.

供应商添加新产品后，您将收到一封通知电子邮件，并在产品菜单旁边看到一个图标。 然后，您可以编辑，批准或删除产品。

Your shop page will clearly show the products sold by vendor’s shop name.

您的商店页面将清楚显示按供应商商店名称出售的产品。

第6步。发展您的在线市场网站 (Step 6. Growing your Online Marketplace Website)

First, you may want to choose a design for your marketplace website. WordPress comes with thousands of free and paid themes but not all of them are eCommerce ready.

首先，您可能要为市场网站选择一种设计。 WordPress带有数千个免费和付费主题，但并非所有主题都已准备好电子商务。

See our pick of the best WooCommerce themes to find a suitable theme for your marketplace platform.

查看我们精选的WooCommerce最佳主题，以找到适合您的市场平台的主题。

After that, you would want to add new features to your website. For example, making it a multi-vendor auction site or a membership community.

在那之后，您想向网站添加新功能。 例如，使其成为多供应商拍卖站点或会员社区 。

You would want to track which products are getting more traffic and which vendors are bringing more users. For that you will need to enable customer tracking in WooCommerce on your website.

您可能想跟踪哪些产品获得了更多的流量，哪些供应商带来了更多的用户。 为此，您将需要在网站上的WooCommerce中启用客户跟踪 。

The biggest hurdle in growing any eCommerce website is abandoned cart sales. Learn how to recover abandoned cart sales like a pro to increase your profits.

扩大任何电子商务网站的最大障碍是放弃购物车销售。 了解如何像专业人士一样恢复废弃的购物车销售以增加利润。

We hope this article helped you learn how to create an online marketplace using WordPress. You may also want to see our ultimate WooCommerce SEO guide to get search traffic to your website.

我们希望本文能帮助您学习如何使用WordPress创建在线市场。 您可能还想查看我们的终极WooCommerce SEO指南，以获取网站访问量。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/wp-tutorials/how-to-create-an-online-marketplace-using-wordpress/

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