Facebook CEO Mark Zuckerberg (Mark Zuckerberg) on Thursday announced the establishment of sFund Fund in a press conference that the company never developed the game.
sFund fund size of 2.5 billion investment target for the social application start-up companies, sponsors, including venture capital firm Kleiner Perkins Caufield Byers, Facebook, Amazon and Zynga and other companies.
While Facebook may be directly involved in the game industry worry that not many companies, but Zuckerberg's position today that the company's platform strategy. Facebook has been careful to avoid the application of its platform to compete, because its goal is to provide a platform for social applications and social data, rather than the development of social applications. For example, the first release platform, Facebook removed the application of some functions, to prevent other applications for its application to obtain an unfair competitive advantage.
Zuckerberg's position will also help consolidate the relationship between Facebook and Zynga, which is particularly important because Google plans to release a series of social functions, might want to rope in Zynga. Zynga's social games attracted a large number of Facebook users, are also considering other platforms, such as Zynga released iPhone version of "Farmville", there is speculation that his release will be social networking site Zynga Zynga Live. Earlier this year, Facebook and Zynga had a dispute because of Credits, the two sides reached the final in the next 5 years Zynga agreement with Credits.
Zuckerberg talked about the investment object sFund particular reference to Zynga. Zuckerberg's intention is to invest in companies focused on social experience, rather than social integration in the product features of the company. He said that with the focus on the social experience of start-up companies began to be successful, "the world will start to become Zynga of."