利用Kmeans聚类进行用户分层分析

• 数据来源：和鲸社区 这里这里

一、数据浅析

import pandas as pd
import matplotlib.pyplot as plt
import numpy as np
import warnings
import seaborn as sns
import re
from sklearn.cluster import KMeans
from sklearn.metrics import silhouette_score
from sklearn.preprocessing import StandardScaler, MinMaxScaler
plt.style.use('ggplot')
warnings.filterwarnings('ignore')
plt.rcParams['font.sans-serif'] =['Microsoft YaHei']
plt.rcParams['axes.unicode_minus'] = False

data = pd.read_csv('超市数据.csv',sep=',',encoding='gbk') # 默认utf-8编码,读取数据出错,gbk编码读取成功
data['性别'] = np.where(data['性别']=='Male',1,0)
data.info()

<class 'pandas.core.frame.DataFrame'>
RangeIndex: 200 entries, 0 to 199
Data columns (total 5 columns):
 #   Column   Non-Null Count  Dtype
---  ------   --------------  -----
 0   用户id     200 non-null    int64
 1   性别       200 non-null    int32
 2   年龄       200 non-null    int64
 3   年收入(k$)  200 non-null    int64
 4   消费得分     200 non-null    int64
dtypes: int32(1), int64(4)
memory usage: 7.2 KB

1.1、数据相关性分析

sns.pairplot(data.iloc[:,2:])
plt.show()

1.2、年龄、年收入、消费得分直方图分析

fig, ax =plt.subplots(1,3,constrained_layout=True, figsize=(12, 4))
axesSub = sns.distplot(data['年龄'],ax=ax[0