推荐系统笔记——推荐引擎之实现基础（一）

推荐系统

定义：通过人工或非人工方法向用户建议购买/浏览物品的有规律行为

推荐引擎模块

推荐引擎模块由三部分组成：接收请求、处理请求、返回结果

制造日志

一般推荐日志log：字段1&字段2&字段3&字段4&……

制造一个简单的日志：

日志格式：cookie&uid&user_agent&ip&video_id&topic&order_id&log_type

日志种类log_type：点击1、播放2、点赞3、收藏4、付费观看5、站外分享6、评论7

def produce():
    print("start")
    for num in range(0,100):
        print(num)
        cookie = "oneone"
        uid = "first_blood"
        user_agent = "Macintosh Chrome Safari"
        ip = "1.1.1.1"
        video_id = "898923"
        topic = "苹果发布会"
        order_id = "0"
        log_type = "1"
        
        final = cookie+"&"+uid+"&"+user_agent+"&"+ip+"&"+video_id+"&"+topic+"&"+order_id+"&"+log_type
        print(final)
        
produce()

制造一个较复杂的日志，并写入文件：

import random
user_list = ["one","two","three","four","five"]
albet_num = ["a","b","c","d","e","f","g","h",'I','G','K','L','M','1','2','3','4','5']
log_type_array = ["1","2","3","4","5","6","7"]

def produce():
    print("start")
    file_object = open('./logfile.txt','w') #写到文件中
    for num in range(0,2000):
        cookie = ''.join(random.sample(albet_num, 6)) #''.join(random.sample(albet, 5))
        uid = ''.join(random.sample(user_list, 1))
        user_agent = "Macintosh Chrome Safari"
        ip = "1.1.1.1"
        video_id = "898923"
        topic = "苹果发布会"
        order_id = "0"
        log_type = ''.join(random.sample(log_type_array, 1))
        
        final = cookie+"&"+uid+"&"+user_agent+"&"+ip+"&"+video_id+"&"+topic+"&"+order_id+"&"+log_type
        file_object.write(final+'\n')
    file_object.close()
    
produce()

retargeting营销：电商重定向、电影重定向、文章重定向

重定向：对用户发生过行为（如浏览，购买）的商品进行二次推荐，最大化用户对其进行消费概率

处理日志

处理日志种类为点击的日志：

click_action = {} #字典 key uid  value video_ids
file = open('./logfile.txt')
for line in file.readlines():
    #print(line)
    line = line.strip() #去掉空格
    ls = line.split("&")
    if ls[7] != "1":
        continue
    if ls[1] not in click_action.keys():
        click_action[ls[1]] = []
    click_action[ls[1]].append(ls[4])
    print(ls[1]+'\t'+ls[4])
file.close() 
# 显示
for k,v in click_action.items():
    print(k+ "\t" + str(len(v)) + "\t" + str(v))