Derek Sivers：砍掉一切没有惊讶感的内容（译）

Cut out everything that’s not surprising

题目：砍掉一切没有惊讶感的内容

时间：2020年06月28日
原文：https://sivers.org/d22
主站：https://sivers.org/
译注：已与作者联系过，OK。若有翻译不恰当的地方，请帮忙指出，先谢过。

原文时间：2019-10-14

This is my advice to anyone writing something for the public — especially a talk on stage.

这是我给面向公众写作的人建议–尤其是上台演讲时。

People listen to a talk, or read an article, because they want to learn something new.

人们听一个演讲，读一篇文章，是因为他们想要学到新东西。

They want a little “oh wow” moment. “I never thought of it that way before.”

他们想要一点“噢！哇!”的时刻。“我从来没有那样想过”。

People only really learn when they’re surprised. If they’re not surprised, then what you told them just fits in with what they already know. No minds were changed. No new perspective. Just more information.

人们只有在惊讶时，才会真正学到东西。如果他们不感到惊讶，那么只是你所讲的和他们所知道的一致而已。没有想法被改变，没有新视角被传递，只是多了些信息。

So my main advice to anyone preparing to give a talk on stage is to cut out everything from your talk that’s not surprising. (Nobody has ever complained that a talk was too short.)

所以我最重要的建议是，任何准备上台演讲的人，砍掉你演讲中一切没有惊讶感的内容。（没有人会抱怨一个演讲太短。）

Use this rule in all your public writing. If you already found something surprising in what you’re presenting, then remove everything else. If you haven’t found something surprising about it yet, keep looking until you do.

使用这个准则到你所有的公开写作中。如果在你将要呈现的作品中，你已经找到了令人惊讶的那部分，那么去掉其它的。如果你依然没有找到，就一直去找，直到你找到为止。

-完-