【Technology005】Why Alibaba always try to do social applications

【Technology005】Why Alibaba always try to do social applications
Barack

——Social network is the entry of mobile network age.

Alipay has made up its mind to die on the road of socializing. Even if it is clear that it is not very reliable, Ali and Alipay will undoubtedly be “social,” or to say that it is more prominent and that the “entry” road continues to be determined.

Why do Ali and Alipay must be “social” when they are killed? In the “strategic” priority of the Ali Internet circle, there has always been a saying: Tencent is active in products and users. Its success is often a success that has evolved from the user side. For example, when he first started QQ, Ma Huateng never thought that one day he wanted a small communication tool that he would have sold for hundreds of thousands, and eventually, he could grow into a social empire. On the contrary, Ali is stronger than operations and strategy. Its success is often top-down and far-sighted, that is, relying on a long-term and keen strategic vision of a few people to find the “right direction,” and then the strength of the entire army to break through, and ultimately win.

Based on Ali’s strategic decision-making, if Alipay socialization is done well, it can solve two problems: ambush and even break the social monopoly of WeChat. Provide more trading scenarios and make the “gold medal” of payment more stable.

The entrance is impossible, and the enemy who comes to the door cannot be beaten. It’s better to sit down and wait for it.

Ali and Alipay have to be social and enter the door. It may be a kind of “will continue” and will not stop the decision until the king is defeated. Be aware that payment is an accidental event based on the scene, although it is also a very high frequency. However, communication is an inevitable requirement of intersubjectivity.

2019/01/20