| 英文 | 中文 |
|---|---|
| intellectual property | 知识产权 |
| patent attorney | 专利代理人 |
| trademark attorneys | 商标代理人 |
| trademark holder | 商标持有者 |
| trade dress | 商业包装 |
| intellectual property strategy | 知识产权策略 |
| branding | 品牌 |
| brand identity | 品牌效应 |
| copyright | 版权 |
how intellectual property works?
IP is a broad topic,it is not just patents.
But for you to come up with a comprehensive IP strategy
IP Strategy
Use multiple types of IP to secure market protection and advantage
- Patent term can help establish brand identity (Bayer aspirin)
- Brand identity can help rapid adoption of new technology(the next great apple product)
Types of Intellectual Property
- Patents-limited life.full disclosure
- Copyrights-longer life,narrow protection
- Trademarks-longer life,doesn’t protect product per
For patents,you have to give a full disclosure of what your technology is.
Copyright,maybe 70 years beyond the death of the artist or writer.
Remember that trademarks do not cover the item per se,it is really no protection on the product itself.
Patents
Types of prior art
- Printed disclosure
- Verbal or oral disclosure
- Electronic
- Public use or sale
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