《
Marketing: An Introduction
》
(
十二
)
零售与批发
Key words:
Agent
Broker
Category killer
Chain stores
Convenience store
Department store
Discount store
Factory outlets
Franchise
Independent off-price retailer
Sales branches and office
Merchant wholesaler
Off-price retailer
Retailers
Retailing
Shopping center
Specialty store
Supermarket
Superstore
Warehouse club
Wheel of retailing concept
Wholesaling
Wholesaler
Contents:
1、
分销渠道中零售商和批发商的作用
2、
零售商的类型
3、
批发商的类型
零售商和批发商面临的销售决策