小型工作室创业项目_小型独立工作室的创作方式

小型工作室创业项目

We’re continuously blown away by all the original, imaginative, and often ridiculously fun games created by independent developers using Unity. And we thought it could help creators to learn about how fellow indie studios tackle financial and operational challenges to deliver the goods. So we put together the Unity 2018 Game Studios Report, to share relevant benchmarking data with emerging studios, and help them understand how fellow creative teams operate and make successful games.

由独立开发人员使用Unity创建的所有原始，富有想象力且常常荒唐有趣的游戏，我们不断被其所震撼。 我们认为这可以帮助创作者了解独立工作室如何应对交付商品的财务和运营挑战。 因此，我们汇总了Unity 2018游戏工作室报告 ，以与新兴工作室共享相关基准测试数据，并帮助他们了解创意团队的运作方式和成功游戏的制作方法。

The report is based on a study with the leads of 1,445 small and medium independent creative studios (ranging in size from 2 to 50 employees) from around the world, with a focus on their primary project in 2018. This group includes both studios using Unity as their main game engine, and studios using other game engines.

该报告基于一项研究，研究对象来自全球1,445个中小型独立创意工作室(规模从2名到50名员工不等)，重点是他们在2018年的主要项目。该组包括使用Unity的两家工作室作为他们的主要游戏引擎，而工作室则使用其他游戏引擎。

Despite the challenges, the report shows that many independent game studios continue to establish themselves and persevere with their creative goals. As Jen MacLean, Executive Director at the International Game Developers Association (IGDA), writes in the foreword to report, “not only do (independent developers) bring their creative vision to life, they do so with ingenuity, flair, and lots of bootstraps, overcoming challenges posed by constrained resources with imagination, moxie, and dedication to their love of creating games.”

尽管面临挑战，但报告显示，许多独立的游戏工作室仍在继续建立自己的事业，并坚持自己的创作目标。 正如国际游戏开发者协会(IGDA)执行董事詹·麦克林(Jen MacLean)在前言中写道：“(独立开发者)不仅将他们的创造力变为现实，他们还以独创性，才华和许多引导力来实现这一目标，克服想象力，爱抚和对创造游戏热爱的奉献精神所带来的挑战。”

Here are a few highlights from the report:

以下是该报告的一些要点：

工作室最近成立，结构紧凑且高度独立 (Studios are recently established, compact and highly independent)

We found out that 91% of the surveyed studios are fully independent and the majority are developing their own IPs.

我们发现，接受调查的工作室中有91％是完全独立的，大多数都在开发自己的IP。

他们开发，发布和营销自己的游戏 (They develop, publish and market their own games)

40% of studios are developing for VR/AR, which indicates that these platforms are becoming more established among independent creators. Traditional platforms, such as PC and mobile, are still the most popular choices.

40％的工作室正在开发VR / AR，这表明这些平台在独立创作者中的地位越来越高。 传统平台(例如PC和移动平台)仍然是最受欢迎的选择。

The majority of studios are choosing to publish their project themselves, with Facebook and Twitter the go-to channels for marketing and promotional activities.

大多数工作室都选择自己发布项目，而Facebook和Twitter是行销和促销活动的首选渠道。

Fifty-three percent of studios will monetize their primary project via premium payments, while 36% plan to monetize with freemium model.

53％的工作室将通过溢价付款将其主要项目货币化，而36％的工作室计划通过免费增值模式货币化。

他们需要一系列工具才能运行 (They require a range of tools to run)

In addition to their game engine, the majority of studios use both team collaboration and cloud storage solutions (69%), while less than 40% use analytics to analyze players’ behavior.

除游戏引擎外，大多数工作室都使用团队协作和云存储解决方案(占69％)，而不到40％的工作室使用分析来分析玩家的行为。

他们的预算很少 (Their budgets are lean)

演示地址

Note: If you have a Unity ID and want to download the Game Studio report, you need to have given Unity permission to send you communication. If you have not yet done so, you can opt-in with these steps:

注意：如果您具有Unity ID，并且要下载Game Studio报告，则需要获得Unity权限才能向您发送通讯。 如果尚未这样做，则可以选择以下步骤：

1.    Click here to go to your Permissions page.

1.单击此处转到“权限”页面。

2.    Check that your ID information is correct and up to date.

2.检查您的ID信息是否正确和最新。

3.    You will see a number of content categories to choose from. Choose one or more categories of interest and click Submit.

3.您将看到许多内容类别可供选择。 选择一个或多个感兴趣的类别，然后单击提交。

4.    Go back to the Game Studio report page, fill out the form (with the same email address as in your Unity ID), and you should receive the report in your inbox shortly.

4.返回Game Studio报告页面，填写表格(使用与Unity ID中相同的电子邮件地址)，您应该很快会在收件箱中收到报告。

Download the full report

下载完整报告

翻译自: https://blogs.unity3d.com/2018/08/03/the-way-small-independent-studios-create/

小型工作室创业项目