Do you want to run a photo contest in WordPress? Photo contests are a great way to build user engagement and quickly get lots of new visitors to your website.
您想在WordPress中举办摄影比赛吗？ 摄影比赛是建立用户参与度并快速吸引大量新访问者访问网站的好方法。
Photo contests require users to submit a photo to join the contest or giveaway. Active user participation makes them highly engaging and quite fun.
摄影比赛要求用户提交照片才能参加比赛或赠品。 积极的用户参与使他们高度参与并且非常有趣。
You can run photo contests on almost any kind of website including business websites, online stores, WordPress blog, etc.
您可以在几乎任何类型的网站上举办摄影比赛，包括商业网站 ， 在线商店 ， WordPress博客等。
In this article, we’ll show you step by step instructions to easily create a photo contest in WordPress.
在本文中，我们将向您逐步介绍如何在WordPress中轻松创建摄影比赛。
影片教学 (Video Tutorial)
If you don’t like the video or need more instructions, then continue reading.
如果您不喜欢该视频或需要更多说明，请继续阅读。
步骤1.安装并激活RafflePress (Step 1. Install and Activate RafflePress)
The first thing you need to do is install and activate the RafflePress plugin. For more details, see our step by step guide on how to install a WordPress plugin.
您需要做的第一件事是安装并激活RafflePress插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。
You’ll need at least their Pro plan to access the image submit feature.
您至少需要他们的Pro计划才能访问图像提交功能。
RafflePress is the best WordPress giveaway / contest plugin on the market. It allows you to easily run viral contests on your website, so you can increase your traffic, email subscribers, and social media followers.
RafflePress是市场上最好的WordPress赠品/竞赛插件 。 它使您可以轻松地在您的网站上进行病毒竞赛，因此可以增加流量，电子邮件订阅者和社交媒体关注者。
It comes with built-in social actions and integrates with all top email marketing platforms.
它带有内置的社交活动，并与所有顶级电子邮件营销平台集成 。
Note: RafflePress plugin was built our team, so we can use it on WPBeginner. Due to popular request, we have released it as a plugin for everyone.
注意： RafflePress插件是我们团队构建的，因此我们可以在WPBeginner上使用它。 由于受欢迎的要求，我们已将其作为插件发布给所有人。
Once you have activated RafflePress, the plugin will add a new menu item labeled RafflePress to your WordPress admin sidebar. Clicking on it will take you to the plugin’s settings.
激活RafflePress后，插件将在WordPress管理员侧栏中添加一个名为RafflePress的新菜单项。 单击它会将您带到插件的设置。
First, you’ll need to enter your plugin license key. You can find this information under your account on the RafflePress website.
首先，您需要输入插件许可证密钥。 您可以在RafflePress网站上的帐户下找到此信息。
Simply enter the license key and click the ‘Verify license’ button. RafflePress will verify and store your licensing information.
只需输入许可证密钥，然后单击“验证许可证”按钮。 RafflePress将验证并存储您的许可信息。
After that, you can move on to create your photo contest.
之后，您可以继续创建摄影比赛。
第2步。创建您的第一个比赛 (Step 2. Create Your First Contest)
After setting up the plugin, you need to visit RafflePress » Add New page to create your first contest.
设置插件后，您需要访问RafflePress»添加新页面来创建您的第一个比赛。
RafflePress will launch its contest builder interface. First, you need to enter a title for this campaign and then select a template.
RafflePress将启动其竞赛生成器界面。 首先，您需要为此广告系列输入标题，然后选择一个模板。
The templates are pre-made campaigns based on your business goals. You can start with a template and customize it to match your needs. You can also choose the classic template to start with a basic campaign.
模板是基于您的业务目标的预制活动。 您可以从模板开始并对其进行自定义以满足您的需求。 您也可以选择经典模板，从基本广告系列开始。
We’ll go ahead and select the Classic Template.
我们将继续选择经典模板。
On the next screen, click on the prize title to enter your prize details and image.
在下一个屏幕上，单击奖品标题以输入您的奖品详细信息和图像。
After that, you need to select the contest duration under the Start and End time. You can select the date, time, and timezone for your contest duration.
之后，您需要在开始时间和结束时间下选择比赛持续时间。 您可以为比赛持续时间选择日期，时间和时区。
So far so good.
到目前为止，一切都很好。
Now, let’s add some actions. These are the things you want users to do in order to join your contest giveaway.
现在，让我们添加一些动作。 这些是您希望用户为了加入比赛赠品而要做的事情。
Switch to the ‘Actions’ tab and you will see a list of actions that you can add to your contest.
切换到“动作”标签，您会看到可以添加到比赛中的动作列表。
For a photo contest giveaway, you would want to add ‘Submit an image’ action.
对于摄影比赛的赠品，您需要添加“提交图像”操作。
Simply click to add the action to your contest. RafflePress will now show you action settings in the left column.
只需单击即可将动作添加到您的比赛中。 RafflePress现在将在左列显示操作设置。
You can provide a title for the action and select the number of entries users will be rewarded for completing it.
您可以为操作提供标题，并选择完成操作将获得用户奖励的条目数。
You can also make an entry mandatory and even allow users to submit daily entries. Below that, you can provide additional instructions on how users can participate.
您还可以将条目设为必填项，甚至允许用户提交每日条目。 在此之下，您可以提供有关用户如何参与的其他说明。
Now let’s add some more actions to your contest. This will enable you to stay in touch with those users and build a following.
现在，让我们为比赛添加更多操作。 这将使您能够与这些用户保持联系并建立关注群。
RafflePress allows you to add social media actions like visit Facebook page, send a tweet, follow on Instagram, and more.
RafflePress允许您添加社交媒体操作，例如访问Facebook页面，发送推文，在Instagram上关注等等。
You can also connect your email marketing service to grow your email list.
您还可以连接电子邮件营销服务以增加电子邮件列表 。
步骤3.设计摄影比赛 (Step 3. Design Your Photo Contest)
RafflePress gives you easy to use design tools to customize the appearance of your photo contest widget.
RafflePress为您提供易于使用的设计工具，以自定义摄影比赛小部件的外观。
Simply switch to the Design tab, and you will see options to choose a layout, button color, and fonts for your campaign.
只需切换到“设计”标签，您将看到选择广告系列的布局，按钮颜色和字体的选项。
If you plan to run the photo contest as a standalone landing page vs embedding it in a blog post, page, or a sidebar widget, then you can also choose the page background color.
如果您计划将照片竞赛作为独立的着陆页进行运行而不是将其嵌入博客文章，页面或侧边栏小部件中，则还可以选择页面背景颜色。
RafflePress allows you to add your giveaway to any WordPress post or page. You can also create a custom landing page for your photo contest by using any of the top WordPress page builders and adding your giveaway contest widget there. (more on this later).
RafflePress允许您将赠品添加到任何WordPress帖子或页面。 您还可以通过使用任何顶级WordPress页面构建器并在其中添加赠品竞赛小部件来为照片竞赛创建自定义登录页面 。 (稍后会对此进行详细介绍)。
步骤4.配置比赛设置 (Step 4. Configure Contest Settings)
After tweaking the design options, switch to the ‘Settings’ tab under the builder to review other settings.
调整设计选项后，切换到构建器下的“设置”选项卡以查看其他设置。
They are all very self-explanatory, but we’ll go through them one by one.
它们都是非常不言自明的，但是我们将一一介绍。
First, you’ll review the general settings. If you wanted to create a standalone photo contest page, then you can do that here. Provide a name for your campaign page under the Page Permalink option without any spaces.
首先，您将检查常规设置。 如果您想创建一个独立的摄影比赛页面，则可以在此处进行。 在“页面永久链接”选项下，为您的广告系列页面提供一个名称，不要包含任何空格。
You can also show and hide the number of entries, contest winners, and the powered by link.
您还可以显示和隐藏条目数，比赛获胜者以及技术支持链接。
Next, switch to the ‘Giveaway Rules’ tab. This is where you’ll list the rules for joining the giveaway. You can start by clicking on the ‘Generate Rules’ button to automatically generate rules using a sample template.
接下来，切换到“赠予规则”标签。 您将在此处列出加入赠品的规则。 您可以先单击“生成规则”按钮以使用示例模板自动生成规则。
After that, switch to the email verification. From here you can tun email verification on and off. Turning this on would make it compulsory for users to confirm their email address.
之后，切换到电子邮件验证。 在这里，您可以打开和关闭电子邮件验证功能。 启用此选项将强制用户确认其电子邮件地址。
If you want to add Google Analytics or other tracking codes like Facebook pixel, then switch to the ‘Success Tracking’ tab. Here you can add those codes and track users for on-site and off-site retargeting.
如果您想添加Google Analytics(分析)或其他跟踪代码(例如Facebook pixel) ，请切换到“成功跟踪”标签。 在这里，您可以添加这些代码并跟踪用户以进行现场和非现场重定向。
Next comes the Success Redirect tab. This is where you can tell RafflePress to redirect users to a specific page after they have joined the contest.
接下来是成功重定向选项卡。 您可以在此处告诉RafflePress将用户加入竞赛后将其重定向到特定页面。
Finally, you can turn the social login feature On/Off from the social logins tab.
最后，您可以从社交登录标签中打开/关闭社交登录功能。
That’s all you have completed the photo contest setup. Don’t forget to click on the Save button to store your campaign.
这就是您完成摄影比赛设置的全部。 不要忘记单击“保存”按钮来存储您的广告系列。
步骤5.将摄影比赛小部件添加到您的网站 (Step 5. Add Photo Contest Widget to Your Website)
RafflePress offers multiple ways to add your contest campaign anywhere on your website.
RafflePress提供了多种在网站上任何位置添加竞赛活动的方法。
You can simply edit a post or page or create a new one, and then add the RafflePress block to the Gutenberg editor.
您可以简单地编辑帖子或页面或创建一个新的帖子或页面，然后将RafflePress块添加到Gutenberg编辑器中 。
After that, you need to select the giveaway contest you created earlier. RafflePress block will now load a preview of your giveaway widget inside the WordPress content editor.
之后，您需要选择您之前创建的赠品竞赛。 RafflePress块现在将在WordPress内容编辑器中加载您的赠品小部件的预览。
You can also add your giveaway by using the shortcode. This comes in handy when you want to display the contest in a sidebar widget, add it to your page builder layout, or use it in the Classic Editor.
您还可以使用简码添加赠品。 当您要在边栏小部件中显示比赛，将其添加到页面构建器布局或在“ 经典编辑器”中使用比赛时，这非常方便。
Simply edit your giveaway and switch to the ‘Publish’ tab in the builder interface. From here, click on the shortcode option and RafflePress will show the shortcode you can use.
只需编辑您的赠品，然后切换到构建器界面中的“发布”选项卡。 在此处，单击简码选项，RafflePress将显示您可以使用的简码。
Copy the shortcode and edit the post or page where you want to display the giveaway. Simply paste the shortcode inside the post editor and you are done.
复制简码并编辑要显示赠品的帖子或页面。 只需将简码粘贴到帖子编辑器中，即可完成。
If you want to display it in a sidebar widget, then go to Appearance » Widgets page and add a Text widget to your sidebar.
如果要在边栏小部件中显示它，请转到外观»小部件页面，然后将文本小部件添加到边栏中。
After that, simply paste the shortcode inside the widget settings and click the save button.
之后，只需将短代码粘贴到小部件设置中，然后单击保存按钮。
You can now visit your website to see the photo contest widget in the sidebar.
现在，您可以访问您的网站，以在侧栏中看到照片竞赛小部件。
第6步。宣传您的摄影比赛赠品 (Step 6. Publicize Your Photo Contest Giveaway)
For a successful photo contest, you’ll need to plan ahead. Start promoting the event beforehand through social media, a blog post, and your email newsletter.
为了成功举办摄影比赛，您需要提前计划。 通过社交媒体，博客文章和您的电子邮件时事通讯预先开始宣传活动。
You can also add a countdown timer banner to create FOMO effect and build anticipation.
您还可以添加倒数计时器横幅以创建FOMO效果并建立预期。
We recommend adding the contest widget to your sidebar because it allows users to see it before the contest begins.
我们建议将比赛小部件添加到侧边栏中，因为它允许用户在比赛开始之前看到它。
第7步：宣布摄影大赛获奖者 (Step 7. Announcing The Photo Contest Winners)
Once you have added the photo contest giveaway to your website, it would automatically go live at the date and time you choose.
将照片竞赛赠品添加到您的网站后，它将在您选择的日期和时间自动生效。
After that, you can go to RafflePress » Giveaways and click on the Image Entries link below your photo contest campaign.
之后，您可以转到RafflePress»赠品 ，然后单击照片竞赛活动下方的图像条目链接。
You’ll now see all the images submitted to the contest. You can pick the winners or let RafflePress choose a winner randomly.
现在，您将看到提交给竞赛的所有图像。 您可以选择获奖者，也可以让RafflePress随机选择一位获奖者。
Again go back to the RafflePress » Giveaways page and click on the Need Winners link next to your giveaway.
再次返回RafflePress»赠品页面，然后单击赠品旁边的Need Winners链接。
RafflePress will now randomly select a winner for your giveaway.
现在，RafflePress将随机选择一名获奖者作为您的赠品。
You can now notify the winner via email and let them know how to claim their prize.
现在，您可以通过电子邮件通知获奖者，并让他们知道如何领取奖金。
We hope this article helped you learn how to easily create a photo contest in WordPress. You may also want to see our other practical tips to quickly get more traffic to your WordPress blog.
我们希望本文能帮助您学习如何轻松地在WordPress中创建摄影比赛。 您可能还想查看我们的其他实用技巧，以快速获取更多到WordPress博客的访问量 。
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。
翻译自: https://www.wpbeginner.com/plugins/how-to-create-a-photo-contest-in-wordpress/
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