1.Business Ethics in the Digital Age
1.1 Business ethics
implement proper business policies
for critical subjects
weapons of math destruction:social impact
data equity issue
correlation is not equal to casuality
1.1.1 weapons of micro destruction微目标毁灭性武器
Micro-targeting: 微目标定位(target their inner demons)
a marketing/political strategy
uses consumer/voter data and demographics
to identify the interests of specific individuals or very small groups of like-minded individuals
and influence their thoughts or actions.
1.1.2.GDPR(the General Data Protection Regulation)
1.1.3 PIPL
1.2 AI Risk & Regulations
2. chapter1 intro
Financial Statement Analysis & Valuation 4-Step Process
2.2 Identify and discuss the users and suppliers of financial statement information
2.2.1 Disclosure
Benefits of Disclosure | Costs of Disclosure |
---|---|
cost of capital 高披露,低成本(lower interest rates or higher stock prices) | Preparation and dissemination of financial information准备和传播财务信息的成本 |
高披露导致低成本的资本 (High disclosure, low cost of capital) | 竞争劣势 (Competitive disadvantages) |
劳动力市场中的招聘努力Recruiting efforts in labor markets | 诉讼潜力 (Litigation potential) |
the ability to establish superior Supplier-customer relations in the input and output markets投入和产出市场中建立优越的供应商-客户关系的能力 | 政治成本 (Political costs) |
2.3 Describe and examine the four financial statements.
Four Types of Activities
▪ Companies
▪Plan
business activities,
▪Finance
those activities,
▪Invest
in those activities,
▪ Then engage inoperating
activities
balance sheet | financial position at a point in time |
---|---|
investing activities/resources | assets(short or long) nearest to cash |
financing activities/sources | Owner/Equity(Resources contributed to the company by its owners, Profits retained by the company) && Non-owner (debt) |
income statement | performance over a period of time and lists amounts |
---|---|
revenues/sales | close to your operations:what you earn from your core business |
expenses | Cost of goods sold (COGS, also called cost of sales) gross profit= Revenues – Cost of goods sold Selling, general, and administrative expenses (SG&A) —the overhead of the company, including Salaries / Marketing costs /Occupancy costs/ HR and IT costs/All the other operating expenses the company incurs. |
net income | revenues - expenses = net income create barriers to competitive pressure, by patent protection, effective marketing |
Statement of Stockholders’ Equity | year-over-year changes in the equity accounts |
---|---|
Contributed capital实收资本 | the stockholders’ net contributions to the company |
Retained earnings留存资本 | net income - dividends |
Statement of Cash Flows |
---|
2.4. Assess business operations within the context of a competitive environment.
在竞争环境中评估业务运作
Achieving Competitive Advantage
▪Product differentiation
▪ - Technological innovation
▪ - Product design
▪ - Marketing, distribution, and after-sale customer support
▪Cost leader成本领先
▪ - Access to low-cost raw materials or labor低成本原材料或劳动力
▪ - Manufacturing or service efficiency, and
▪ - Manufacturing scale生产规模 efficiencies, greater bargaining power with suppliers,
sophisticated IT systems, etc.