【Technology024】Yes! Product Manager

【Technology024】Yes! Product Manager
Barack

——A book that combines the characteristics of management, tools, and workplace novels.

As a product manager, we need to know about 4P principles, which include product, price, place, and promotion.

With the development of the software industry, software products become more and more complex and diverse. A company may own several or more product lines, so that product management is an in-negligible problem.

The product manager can be divided into three types: product assistant, product manager, and senior product manager (or CPO, chief product official).

1. A CPO will consider the product strategy of the whole company
2. A product manager will be responsible for a product or a product line
3. A product assistant will assist the product manager to so some concrete tasks

In general, what a product manager needs to do can be concluded as the following.

1. Design the annual goal of the product
2. Adjust the strategic goals according to the annual situation
3. Modify the product according to the company strategy
4. Provide product suggestions according to the market response
5. Design a competitive analysis and competitive strategy
6. Manage the existing product

In a more-detailed grain, it can be concluded as the following.

1. the analysis of the component
2. the management of product association
3. the management of the product brand
4. the management of the market demand
5. the management of the necessary resources
6. the strategy of marketing

Reference
Tang Yuan, Lao Ma. YES! Product Manager [M]. 2011.

2019/06/23