外贸人的好东西，写好开发信客户转化率蹭蹭蹭长!

大家下午好啊，今天周五想必大家已经想好周末怎么安排，昨天有位朋友问我，开发信真的有用吗？相信还是有很多人会有类似的问题，开发信发的多，但反馈却少之又少，啊寻是当场给了一点建议，其实开发信不能硬套模板，要根据实际情况来写，而且还要学会写一些吸引人的标题，那样客户回复率才会提高的，外贸开发信是每个外贸业务员都会接触的东西，其实外贸开发信的好与坏并没有相对的标准，就现在环境和同行竞争来说,国内中小微企业外贸公司必须引起注意，下面啊寻就和大家分享主动发外贸开发信有哪些好处。

1.获得优质的海外客户

自己要主动寻找客户，通常优质的买家都有自己固定的供应商，甚至他们的数据库里面已经有很多备选潜在供应商，你只有主动、积极去联系他，才有可能被纳入到他们的供应商列表中。

2.提升产品销售的竞争力

现在产品的同质化竞争非常严重，买家根本无法分辨产品的差别，你只有主动出击、积极主动联系，才能超越你的竞争对手，从而获得合作机会。

3.更了解市场和客户

主动开发客户，你会经历“从寻找客户到分析客户再到与客户沟通”的过程，在这个过程中，你会对整个市场有更深的了解、对客户需求有更多的认识。有了这些知识和经验，你能够正确地确定自己的目标客户是谁、产品适合在哪些地方销售、客户对产品有什么要求，而这些对开发客户、成交客户都是很关键的因素。

4.降低获得客户的成本

如果只是发发产品和朋友圈、只会越来越效率低、也越来越茫然。而主动开发客户虽然有难度，但自己可以通过与客户沟通获得结果，面对不同的客户自己会去思考不同的沟通方案，实践出真理也是非常关键的。

5.提高自身的业务技能

无论是B2B平台、还是搜索引擎关键词排名、亦或者展会，都需要你投入一定的资金和人力，即使得到客户信息，是否能形成转化也是未知数。而主动开发客户只投入人力成本、就能开发到国外客户，相对来说，获得客户的成本更低。从目前市场竞争的激烈程度来看，付费推广 主动开发双管齐下的方式，更有助于实现效果的最大化。

---------这里啊寻和大家分享几个好用有效的开发信模板：

一、询盘回复

1.产品信息详细

Dear John Smith,

Thanks for your below inquiry.

This is Lily Lee, the sales manager of ABC Company. [Product name] is ourmain product, and our product have been exported to [Country name]market for many years with huge quantity.

As per your request, we'd like to give you our quotation for the [Productname] as below. I am also attaching the formal Quotation List with moredetails in this mail, please kindly take a view of the attached file.

[Quotation]

Looking forward to hearing from you soon.

Sincerely,

Lily Lee

2.要求提供产品目录

Dear John Smith,

Thank you for your interest in our [Product name].

We are excited to hear from you. In response to your enquiry, please findattached to this email our product catalogue.

We hope the information provided in it answers your query. However,please do not hesitate to contact us for further clarification if need be.We look forward to your patronage.

Best regards,

Lily Lee

二、跟进邮件

1. 跟进邮件

Dear John,

In order to enable you have a better understanding about our product, Ihave attached some pictures of our product here in this mail, please kindlytake a view of it.

Please note that the pictures attached here are for your reference only, wewill make the production strictly according to your specific requirement.Looking forward to hearing from you.

Sincerely,

Lily

2.跟进邮件

Dear John,

For your further reference, I am attaching the Specification Date Sheet ofour [Product name] here in this mail, please take a view of the attached file.Hope these information will be helpful for you.

Sincerely,

Lily

三、客户下单前的邮件回复

1. 下单前客户还价，但我们实在无法降价

Dear John,

Thanks for your email.

You know, except for giving you our lowest possible price, we need to usethe best material to guarantee the quality of the product, we are a

company focusing on long term cooperation instead of doing one time

business, we need to give you and your client the best quality product withthe best material. The price we quoted for you are already our bottom price, we can't compromise on the the quality of material, and we areunable to reduce the price now.

But, if you can increase the quantity to one 40'HQ, the unit logistic cost willbe lower, and we will be able to give you 1% discount. Enclosed please findthe PI for both one 20'GP and one 40'HQ. Please compare the differenceand let us know your decision.

Waiting for your information.

Sincerely,

Lily

2.下单前客户还价，我们可适当降价

Dear John,

Thanks for your fast reply.

We do appreciate your efforts on this tender, we hope you can win it andwe will spare no efforts to assist you to win this tender.

You know, except for giving you our lowest possible price to win this order,we need to use the best material to guarantee the quality of the product.We are a company focusing on long term cooperation instead of doing onetime business, we need to give you and your client the best quality productwith the best material. Therefore, we can't compromise on the material,and it will be very difficult for us to reduce the price.

But considering this is a tender and in order to start our cooperation fromnow on, we'd like to give you our "cost price" and leave no profit margin inour side to assist you win this tender. Attached please find our rock bottomquotation with "cost price":

We hope our efforts could help you win this tender, and hope to hear fromyou soon!

Sincerely,

Lily

好了关于写好开发信有哪些好处还有开发信模板就和大家介绍到这里了，希望对大家有所帮助哦，收藏起来总会有用到的时候!

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