乔布斯说:
我们想要制造比他们更好的产品,我们也确实做到了。所以这就是我们的宗旨,我们专注于制造更好的产品。
我热爱消费市场,而讨厌企业市场。
我们研发出一款产品后,会尽力向所有人介绍它,然后每个人根据自己的喜好决定购买与否。如果足够多的人选择购买,那我们明天就可以继续来工作。你知道,就是这么简单。
而在企业市场,情况就没那么简单了。使用产品的人并不自己决定购买什么,而做决定的人有时也会感到困惑。
所以,这就是我们的工作,我们热爱的工作,就是尽力制造世界上最好的产品,然后让人们通过他们的钱包投票告诉我们,我们是否走在正确的轨道上。
well we want to make a better product than they do and we do right. so that's what we're about we're about making better products and what I love about the consumer market that I always hated about the enterprise market is that we come up with a product, we try to tell everybody about it and every person votes for themselves they go yes or no and if enough of them say yes
we get to come to work tomorrow. you know that's how it works it's really simple.
as where the enterprise market it's not so simple. the people that use the products don't decide for themselves and the people that make those decisions sometimes are confused.
so it's work we love just trying to make the best products in the world for people and having them tell us by how they vote with their wallets whether we're on track or not.
Ankie的评论:
乔布斯一语道破为什么苹果公司善于消费电子市场,而微软善于企业市场。
因为消费电子市场,消费者自己买单,喜不喜欢产品,摸摸钱包即知,是一个非常简单高效的市场。比如iPhone,ipad,ipod等等。
而企业市场,不是真正使用的人买单,而是领导买单,所以会比较复杂。回头看所有微软的消费电子产品,各种问题,各种不自然的,反人类设计,比如Zune,平板电脑等。但是微软却擅长企业市场,比如云,服务器等等。
乔布斯揭秘喜欢消费电子市场并讨厌企业市场的原因Steve Jobs in 2010- at D8