As a game developer, your ultimate goal is to create an innovative, engaging, and fun experience for your players. This process requires not only a great deal of creativity and passion but also a lot of sweat and tears, not to mention all those long working days. After all that time and energy, how do you determine if the game is a success?
作为游戏开发人员，您的最终目标是为您的玩家创造创新，引人入胜且有趣的体验。 这个过程不仅需要大量的创造力和激情，还需要大量的汗水和眼泪，更不用说那些漫长的工作日了。 经过所有的时间和精力，您如何确定游戏是否成功？
In this blog, we’re going to highlight the metrics you’re going to want to regularly keep track of, and how you can use those statistics to create a better experience for your players, and a healthier business for yourself. All of this is accessible via Unity’s free, fully-integrated Operate Dashboard, giving you all the tools you need to monitor and tweak your game for long-term success.
在此博客中，我们将重点介绍您要定期跟踪的指标，以及如何使用这些统计信息为您的玩家创造更好的体验，并为自己带来更健康的业务。 所有这些都可以通过Unity的免费，完全集成的Operate仪表板进行访问，为您提供监视和调整游戏以取得长期成功所需的所有工具。
实时运营的3卢比 (The 3 Rs of live operations)
In order to achieve success with a free-to-play game, it’s important to keep track of statistics from three categories: reach, revenue, and retention. These are known as the three “R’s” of liveops: The high-level categories of key performance indicators that you’ll need to monitor on a regular basis.
为了通过免费游戏获得成功，跟踪三个类别的统计数据非常重要：覆盖率，收入和保留率。 这些被称为“实时生存”的三个“ R”：您需要定期监视的关键绩效指标的高级类别。
Reach refers to the number of new players coming in and their behavior on the first session, as well as how your player base scales over time.
覆盖率是指新玩家进入的数量及其在第一阶段的行为，以及您的玩家群随着时间推移而扩展的方式。
Revenue is the behavior of players who watch ads or purchase one or more of your in-app purchase offerings.
收入是观看广告或购买一项或多项应用内购买产品的玩家的行为。
Retention denotes how well your game is keeping players engaged and coming back to play over time.
Together, these three KPI categories make up the formula you need for long-term success. Acquire a player base, retain them in your game, and offer a fun experience that can monetize well.
这三个KPI类别共同构成了您取得长期成功所需的公式。 获得玩家基础，将他们保留在您的游戏中，并提供可以很好地获利的有趣体验。
工作室的任务控制中心 (The mission control center for your studio)
Using the Operate Dashboard is a great way to keep track of the 3 Rs.
使用操作仪表板是跟踪3卢比的好方法。
The dashboard is organized into different categories. The area you would navigate to depends on the stage your game is in and your role within the organization you fit into. For your game’s liveops management, you’ll want to navigate to the Operate tab.
仪表板分为不同的类别。 您要导航到的区域取决于游戏所处的阶段以及您在组织中所处的角色。 对于游戏的实时监控，您需要导航到“操作”选项卡。
Make sure your project is connected to your Unity ID; that way it will automatically show up in the list of projects for your studio on the Operate Dashboard homepage and Project List. If you need help linking the project to your ID, you can reference our manual.
确保您的项目已连接到您的Unity ID； 这样，它将自动显示在Operate信息中心首页和“项目列表”上您工作室的项目列表中。 如果您需要帮助将项目链接到您的ID，可以参考我们的手册 。
The Operate Dashboard has two levels. First, you can view reporting and other options for all your studio’s games at once, and then you can select a particular project and open additional reporting options and monetization tools for that specific project.
操作仪表板有两个级别。 首先，您可以一次查看所有工作室游戏的报告和其他选项，然后可以选择一个特定项目并为该特定项目打开其他报告选项和货币化工具。
触及率：了解您的玩家群 (Reach: Understand your player base)
You can use the Operate Dashboard to explore how many new players download your game daily and monthly, their geographic location, operating system, and you can slice and dice the data further to determine whether you’re meeting your reach KPIs. It helps you answer the essential questions: Are players finding your game, and continue playing it once they do?
您可以使用“操作仪表板”来探索每天和每月有多少新玩家下载您的游戏，他们的地理位置，操作系统，还可以对数据进行切片和切分，以确定您是否达到了可达到的KPI。 它可以帮助您回答以下基本问题：玩家是否正在找到您的游戏，并且一旦玩完就继续玩游戏？
If you built your game with Unity, don’t forget to enable Unity Analytics in the Service Panel in the editor. Doing so will allow you to see how many players you’ve acquired on the Dashboard page, across all your games you’ve published.
如果您使用Unity构建游戏，请不要忘记在编辑器的服务面板中启用Unity Analytics。 这样做将使您能够在“发布”页面上查看已发布的所有游戏中有多少位玩家。
The Reach KPIs that are important to pay close attention to are New Users and the Daily Active Users (DAU). These numbers are key to determining how popular game your game is currently and predicting its future growth.
密切关注的到达KPI是新用户和每日活跃用户(DAU)。 这些数字是确定您的游戏当前受欢迎程度以及预测其未来增长的关键。
深入了解细节 (Powerful insight in the details)
Knowing exactly where your users are coming from gives you great power. Android vs iOS players might behave differently. A player from the United States might have different behavior than a player from Italy, and so on. Detailed player information offers some context behind the data you see for the player’s monetization and retention habits. For example, players from North America will tend to spend on certain decorative items, while players for Asia prefer a loot box type item.
准确了解用户的来源将为您提供强大的功能。 Android和iOS播放器的行为可能有所不同。 来自美国的玩家的行为可能与来自意大利的玩家不同，依此类推。 玩家的详细信息会为您提供有关玩家的获利和保留习惯的数据，为您提供了一些背景信息。 例如，北美的玩家倾向于在某些装饰物品上花费，而亚洲的玩家则更喜欢战利品盒类型的物品。
DAU is the number of unique players who start one session in a day, and Monthly Active Users (MAU) is the number of players who log in monthly. Keeping tracking of the ratio between DAU and MAU is a good way to get a sense of how engaged your users are. Operate allows you to dig into how your players engage on a daily basis showing you how many times they play a given game each day.
DAU是一天中开始一个会话的唯一身份用户数，每月活跃用户(MAU)是每月登录的玩家数。 跟踪DAU和MAU之间的比率是一种了解用户参与度的好方法。 Operate可让您深入研究玩家的日常参与方式，向您显示他们每天玩特定游戏多少次。
You can slice your in-game events even further by different platforms and countries in the data explorer for that project. The more events you create during development, the more ways you can analyze behavior once you launch.
您可以在该项目的数据浏览器中按不同平台和国家/地区进一步细分您的游戏中事件。 在开发过程中创建的事件越多，启动后就可以分析行为的方法越多。
收入：管理游戏经济 (Revenue: Managing your game’s economy)
While KPIs for growth are tracked similarly across different types of games, the monetization strategies often vary across different genres. The most successful free-to-play games, however, include a mix of in-app purchases and ads. This allows you to offer your experience for free to all users, while still giving them the option to purchase items if they want to, or to watch ads in exchange for free rewards. It’s a win/win for everyone. The most important metrics for tracking revenue are ARPDAU and ad impressions — let’s take a look.
虽然在不同类型的游戏中对KPI的增长进行了类似的跟踪，但获利策略通常在不同类型中有所不同。 然而，最成功的免费游戏包括应用程序内购买和广告的混合。 这使您可以向所有用户免费提供您的体验，同时仍然允许他们选择购买他们想要的商品，或者观看广告以换取免费的奖励。 这对每个人都是双赢。 跟踪收入最重要的指标是ARPDAU和广告展示次数-让我们来看一下。
ARPDAU：每位用户的平均每日收入 (ARPDAU: Average Daily Revenue Per User)
ARPDAU indicates how much you are making per each player that uses your game. The Operate Dashboard shows you how that breaks down across all your projects on the studio level so you can see which projects were monetizing best during the date range you selected. Next, you’re going to want to see how your ARPDAU is split between ads and IAP; a healthy game will have a relatively equal mix of both revenue sources.
ARPDAU表示每个使用游戏的玩家的收入。 “操作仪表板”向您显示工作室级别所有项目的细分方式，以便您查看在所选日期范围内获利最佳的项目。 接下来，您将要查看ARPDAU如何在广告和IAP之间分配； 一个健康的游戏将在两种收入来源之间具有相对平等的组合。
广告展示次数 (Ad impressions)
Ad impressions refers to how many video ads are shown to your users in a day. On top of that, you’re going to want to see how many Impressions the average user sees in a day. This metric is called Impressions/DAU. The more impressions shown to your users via rewarded video, the more free game-currency they receive, and the more revenue you earn on a daily basis.
广告展示次数是指一天中向用户展示的视频广告数量。 最重要的是，您将要查看普通用户一天可以看到多少次展示。 此指标称为印象数/ DAU。 通过奖励视频向用户显示的展示次数越多，他们获得的免费游戏货币越多，您每天的收入就越多。
You can access Impressions/DAU via the Ad Revenue report on the Operate Dashboard for an individual project. There, you can also see how your Impressions/DAU stack up against similar games to see how you are doing relative to other game developers.
您可以通过“操作”仪表板上的“广告收入”报告访问单个项目的印象数/ DAU。 在这里，您还可以查看印象数/ DAU与其他同类游戏的对比，以了解您相对于其他游戏开发商的表现。
Creating engaging rewarded ad placements is key to your success with mobile advertising. Players are happy to engage with these ads if the right in-game rewards are offered. Done correctly, rewarded video placements improve game economies and even increase long-term in-app purchases as a result. You can create more rewarded placements under the Placement page on the project level of Operate.
创建引人入胜的奖励广告展示位置是您成功使用移动广告的关键。 如果提供了正确的游戏奖励，玩家将很高兴与这些广告互动。 如果做得正确，奖励的视频展示位置可以改善游戏的经济性，甚至可以增加长期的应用内购买。 您可以在Operate项目级别的“展示位置”页面下创建更多的奖励展示位置。
保留度：您的玩家会回到您的游戏吗？ (Retention: Do your players return to your game?)
Last, but certainly not least, is retention. Retention is the category that, ultimately, reflects how your game resonates with new players and showcases when and how frequently your players return to your game after downloading it from the app stores. The important KPIs for retention to track are Day 1 retention, Day 7 retention, and sessions per day, all showcased on your Operate Dashboard.
最后但同样重要的是保留。 保留率是最终反映您的游戏如何与新玩家产生共鸣的类别，并展示玩家从应用商店下载游戏后何时以及以何种频率返回游戏。 要跟踪的重要KPI是第1天的保留时间，第7天的保留时间和每天的会话，所有这些都在Operate仪表板上显示。
Day 1 and Day 7 retention refer to the number of users who installed on the first day that return 1 or 7 days later. Day 1 retention is a good indicator of whether or not your tutorial or onboarding experience is effectively educating users on how to perform the first actions in your game.
第1天和第7天的保留期是指第一天安装的用户数，这些用户在1或7天后返回。 第1天的保留时间可以很好地指示您的教程或入门经验是否有效地教育了用户如何执行游戏中的第一个动作。
Day 7 retention is a good indicator of whether the game has enough initial content, or if the aspirational aspect and the end goal of the game is exciting enough to motivate players to continue investing the time. Day 7 is often a very good predictor of overall game health, so measure and monitor this KPI as much as you can.
第7天的保留率可以很好地指示游戏是否具有足够的初始内容，或者游戏的理想和最终目标是否足够令人兴奋，从而激发玩家继续投资时间。 第7天通常可以很好地预测游戏的总体运行状况，因此请尽可能测量和监视此KPI。
使用操作仪表板显着减少您的工作量 (Significantly reduce your efforts with the Operate Dashboard)
The journey of a free-to-play game doesn’t end when a game launches. A successful game requires that you embark on a continuous journey towards improving the player experience, keeping them engaged, and ultimately growing your game into a sustainable business.
游戏启动后，免费游戏的旅程不会结束。 成功的游戏需要您不断前进，以改善玩家体验，保持他们的参与度，并最终将您的游戏发展为可持续发展的业务。
Not only is Unity a powerful game engine, it is also a platform that gives you the tools you need to monitor player behavior, tweak your game and optimize player retention to meet your monetization goals. With Unity’s Operate Dashboard, we partner with you to give you the insights and tools to significantly reduce the effort of live game operations.
Unity不仅是功能强大的游戏引擎，而且还是一个平台，为您提供监视玩家行为，调整游戏并优化玩家保留率以实现获利目标所需的工具。 借助Unity的Operate信息中心，我们与您合作，为您提供洞察力和工具，以大大减少实时游戏操作的工作量。
To get started, head to the Operate Dashboard now.
首先，请立即进入“ 操作仪表板” 。
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