Crossy Road和Unity广告

UPDATE: Now at $3 million

更新：现在价值300万美元

在我们的GDC活动中，我们很自豪地宣布，自发布以来，iOS版本的Crossy Road凭借Unity Ads赢得了超过300万美元的收入。 2月，在十大顶级iOS游戏中，有四款通过Unity Ads获利，还有1500种新游戏开始赚钱！ (At our GDC event, we were proud to announce that the iOS version of Crossy Road has earned over $3 million with Unity Ads since launch. In February, four out of ten top iOS games monetized with Unity Ads and 1500 new games started earning money!)

Crossy Road有趣，可爱，令人上瘾，并且充满文化底蕴。 它也赚钱。 仅在iOS版本的游戏中，使用Unity Ads就已经使Hipster Whale赚了100万美元。 他们为什么决定免费玩游戏？ 为什么鸡过马路？ (Crossy Road is fun, adorable, addictive and full of cultural references. It also earns money. Hipster Whale already grossed over a million dollars from using Unity Ads in the iOS version of the game alone. Why did they decide to go with free to play? Why did the chicken cross the road?)

Andy Sum and Matt Hall met in October 2013 during a monetization talk at a conference and after doodling a whale on their notes, started talking game ideas. Inspired by Froggy and Flappy Bird, as well as Disco Zoo and Fez, Crossy Road was a twelve-week project. The Australian duo collaborated remotely the whole time. The game released on the App Store November 20.

安迪·萨姆(Andy Sum)和马特·霍尔(Matt Hall)于2013年10月在一次会议上进行获利演讲时相识，并在他们的笔记上涂上了鲸鱼之后，开始谈论游戏创意。 受Froggy和Flappy Bird以及Disco Zoo和Fez的启发， Crossy Road是一个为期十二周的项目。 澳大利亚二人组始终保持远程合作。 该游戏于11月20日在App Store上发布。

Matt has developed three other App Store number one games. For Andy, Matt’s junior by 15 years, Crossy Road is his first commercial mobile release. So Matt got the responsibility for the mobile-specific details, while Andy experimented with the design in the Unity editor. “I did a lot of fine tuning on the difficulty to keep the curve satisfying. I always tested it on Matt first,” he says.

Matt开发了另外三款App Store排名第一的游戏。 对于Matt 15年级以下的Andy来说，Crossy Road是他的第一个商业移动版本。 因此，马特(Matt)负责特定于移动设备的详细信息，而安迪(Andy)在Unity编辑器中尝试了该设计。 “我对保持曲线令人满意的难度做了很多微调。 我总是先在Matt上进行测试，”他说。

Monetization was an integral part of the design. “We wanted it to be free, so that everyone has a chance to play,” says Matt. At the same time, he wanted to shoot for a big financial hit that would allow the developers total creative freedom on their future projects.

营利是设计不可或缺的一部分。 “我们希望它是免费的，以便每个人都有机会玩，”马特说。 同时，他想拍摄一个巨大的财务收益，这将使开发人员在未来的项目中拥有完全的创作自由。

“I played Disco Zoo and thought that video ads were a really good way to earn money without getting into people’s faces. We just needed to figure out a fun reason for players to watch them”. In the game, watching ads earns coins. Players can use coins to buy new characters that hop across the endless dangerous road in new and often hilarious ways. But it’s also possible to simply buy them with real money or just collect coins in the game.

“我在迪斯科动物园(Disco Zoo)玩过，认为视频广告是一种赚钱而又不露面的好方法。 我们只需要找出一个有趣的理由让玩家观看即可。” 在游戏中，观看广告可赚取硬币。 玩家可以使用硬币来购买新角色，这些角色以新颖且通常有趣的方式穿越无尽的危险之路。 但是也可以简单地用真钱购买它们或在游戏中收集硬币。

“We didn’t want any consumable purchases, we wanted to do something that everybody could pay a little bit for if they wanted to, but where it wasn’t necessary to keep paying,” says Andy. This makes the game really transparent, which is especially important to parents of small children.

安迪说：“我们不希望有任何消费性购买，我们想做一些每个人都愿意花些钱的事情，但是没有必要继续付款。” 这使游戏真正透明，这对于年幼的孩子的父母来说尤其重要。

Hipster Whale heard good things about Unity Ads and since they were already familiar with the Unity engine, it was a pretty easy decision. “It worked straight away. Plugins can make your game unstable sometimes, but we didn’t have any problems with this one,” says Matt. “It’s great that the ads are only fifteen seconds and exclusively for other games”.

时髦鲸鱼听到了有关Unity Ads的好消息，并且由于他们已经熟悉Unity引擎，因此这是一个非常容易的决定。 “它立刻起作用了。 插件有时会使您的游戏不稳定，但我们对此没有任何问题，” Matt说。 “很棒的广告只有15秒，而且仅用于其他游戏”。

Playing the game, it’s striking how the visual UI makes the whole “watch ads to earn coins, but you can simply skip this if you don’t care” message extremely clear. Another detail that makes Crossy Road so kid-friendly, but also helps with localization.

在玩游戏时，视觉UI如何使整个“观看广告赚钱，但如果您不在乎就可以跳过”这一消息非常清晰。 另一个使Crossy Road如此亲子的细节也有助于本地化。

It’s fun to die in the game. A chicken, a black sheep, PewDiePie’s dog or a hipster whale get smashed by trains, run over by trucks and drowned in water, just like in classic cartoons (think Wile E. Coyote). Players can take screenshots and videos, then share them with their friends. “Let’s Play videos inspired us to try out Everyplay,” says Matt. “Over 200,000 people have shared their replays, that definitely helps”.

死在游戏中很有趣。 就像火车上的经典漫画(想像Wile E. Coyote)一样，鸡，黑羊，PewDiePie的狗或时髦的鲸鱼被火车砸烂，被卡车撞倒并淹死在水中。 玩家可以拍摄屏幕截图和视频，然后与朋友分享。 Matt说：“让我们玩的视频启发了我们尝试Everyplay。” “ 超过20万人分享了他们的重放，这绝对有帮助。”

Crossy Road recently launched on Android. The monetization model is the same, but you can also play as the Android robot and score on Google leader boards. At the end of January, Hipster Whale will celebrate Australia day by adding Aussie animals (yes, that includes a platypus) and environments.

Crossy Road最近在Android上启动 。 获利模型相同，但您也可以扮演Android机器人的角色，并在Google排行榜上得分。 1月底，行家鲸将通过添加澳大利亚动物(是的，其中包括鸭嘴兽)和环境来庆祝澳大利亚的一天。

What’s next? “When you get into ‘development hell’ during a project, you get a lot of ideas for games you could be making in the future. Now both me and Andy can work on our own projects without worrying and stressing about making money,” says Matt. “At the same time, we would be crazy not to keep building on Crossy Road.”

下一步是什么？ “当您在一个项目中进入'开发地狱'时，您会获得很多将来可能制作的游戏创意。 现在，我和Andy都可以从事我们自己的项目，而不必担心和强调赚钱了，” Matt说道。 “同时，如果不继续在Crossy Road上建设，我们会发疯。”

What’s their advice for up and coming indies?

他们对即将崛起的印度人有何建议？

“Don’t believe that success in the market is random. You can definitely make it work! Just start thinking about it very early on. The Casual Connect conference is a good place to learn from games that make money.  Don’t copy them, but try to understand why they’re working.” says Matt.

“不要相信市场上的成功是随机的。 您绝对可以使它工作！ 请尽早开始考虑。 Casual Connect会议是学习赚钱游戏的好地方。 不要复制它们，而是尝试了解它们为什么起作用。” 马特说。

Andy adds that practice makes perfect: “Just make games! We’ve been both developing since we were kids. I also got a lot of the skills I needed through game jams. Even when developing Crossy Road, I took part in the 7DFPS.”

安迪补充说，这种做法非常完美：“只要创造游戏！ 我们从小就一直在发展。 我也通过玩游戏获得了很多所需的技能。 即使在开发Crossy Road时，我也参加了7DFPS。”

Getting started with Unity Ads is very simple – just import the free Unity Ads plugin from the Asset Store and you’re good to go!

Unity Ads的入门非常简单-只需从Asset Store导入免费的Unity Ads插件即可 ，一切顺利！

翻译自: https://blogs.unity3d.com/2015/01/13/crossy-road-and-unity-ads/