wordpress添加媒体
Do you want to boost engagement on your website while increasing your Facebook followers?
您想在增加Facebook关注者的同时提高网站的参与度吗？
If your answer is yes, then you need to run a Facebook contest. A giveaway can help direct users’ attention to your Facebook page and help you get more likes / followers on Facebook.
如果您的回答是“是”，那么您需要举办一个Facebook竞赛。 赠品可以帮助将用户的注意力吸引到您的Facebook页面，并帮助您在Facebook上吸引更多的关注/关注者。
In this guide, we’ll show you how to properly add a Facebook giveaway in WordPress to boost engagement and get more likes / views.
在本指南中，我们将向您展示如何在WordPress中正确添加Facebook赠品以提高参与度并获得更多的点赞/观看次数。
为什么要在WordPress中运行Facebook赠品？ (Why Run a Facebook Giveaway in WordPress?)
Facebook’s policies do not allow you to giveaway prizes for getting likes.
Facebook的政策不允许您为喜欢而赠送奖品。
However, these policies do not restrict you from sending visitors to your Facebook page or group from your website.
但是，这些政策并不限制您将访问者从您的网站发送到您的Facebook页面或组。
Running a giveaway on your WordPress website enables you to point users to your Facebook page, which ultimately results in more followers and engagement on your Facebook page.
在WordPress网站上运行赠品可以使用户指向您的Facebook页面，最终导致更多关注者和Facebook页面上的参与。
Giveaways also allow you to add other engagement metrics simultaneously such as asking users to join your email newsletter, viewing your Instagram profile, watching your YouTube video, and more.
赠品还使您可以同时添加其他参与度，例如要求用户加入您的电子邮件通讯 ，查看您的Instagram个人资料，观看您的YouTube视频等。
Giveaways and contests can go viral due to the social sharing actions, which increase your reach and help you find new users.
社交分享活动会导致赠品和竞赛激增，从而扩大影响范围并帮助您找到新用户。
That being said, let’s take a look at how to easily run a Facebook giveaway in WordPress to get more likes and engagements.
话虽如此，让我们看一下如何轻松地在WordPress中运行Facebook赠品以获得更多的喜欢和参与。
在WordPress中运行Facebook赠品 (Running a Facebook Giveaway in WordPress)
For this tutorial, we’ll be using RafflePress. It is the best WordPress giveaway plugin on the market.
在本教程中，我们将使用RafflePress 。 它是市场上最好的WordPress赠品插件 。
RafflePress makes it easy to design your giveaway using a drag and drop builder. You can add prize photo, choose dates, select winners randomly, and use templates to quickly launch new giveaway campaigns.
RafflePress使您可以使用拖放生成器轻松设计赠品。 您可以添加奖品照片，选择日期，随机选择获奖者，并使用模板快速启动新的赠品活动。
It comes with social actions to direct your users to your social media channels including Facebook. You can make an action mandatory to join a giveaway. It also comes with social logins and integrates with all popular email marketing platforms.
它带有社交操作，可将您的用户定向到您的社交媒体渠道，包括Facebook。 您可以强制执行一项行动以加入赠品。 它还带有社交登录名，并与所有流行的电子邮件营销平台集成 。
RafflePress was co-founded by WPBeginner’s founder, Syed Balkhi, to help us boost engagement on our own site, and it works really well.
RafflePress由WPBeginner的创始人Syed Balkhi共同创立，旨在帮助我们提高自己网站上的参与度，而且效果非常好。
With that said, let’s start your first Facebook giveaway campaign.
话虽如此，让我们开始您的第一个Facebook赠品活动。
步骤1.创建您的第一个Facebook赠品活动 (Step 1. Creating Your First Facebook Giveaway Campaign)
The first thing you need to do is install and activate the RafflePress plugin. For more details, see our step by step guide on how to install a WordPress plugin.
您需要做的第一件事是安装并激活RafflePress插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。
You can also use the RafflePress lite plugin for free, but for the sake of this tutorial, we will be showing the Pro version.
您也可以免费使用RafflePress lite插件，但是出于本教程的考虑，我们将展示Pro版本。
Upon activation, the plugin will add a new menu item labeled RafflePress to your WordPress admin sidebar.
激活后，插件将在您的WordPress管理员侧栏中添加一个名为RafflePress的新菜单项。
Clicking on it will take you to the plugin’s settings, and you’ll be asked to enter your license key. You can find this information under your account on the RafflePress website.
单击它将带您进入插件的设置，并且将要求您输入许可证密钥。 您可以在RafflePress网站上的帐户下找到此信息。
After that, you need to visit RafflePress » Add New to launch the giveaway builder.
在那之后，您需要访问RafflePress»Add New以启动赠品生成器。
First, you need to provide a title for your giveaway and then choose a template. RafflePress comes with several pre-made templates for specific campaigns including one for growing your Facebook page.
首先，您需要为赠品提供标题，然后选择模板。 RafflePress带有针对特定活动的几种预制模板，其中包括一个用于扩展Facebook页面的模板。
This will launch the giveaway builder with select actions users need to perform to join the contest. You can still add / remove actions to your giveaway (more on this later).
这将启动赠品构建器，其中包含用户参加比赛所需执行的某些选择动作。 您仍然可以在赠品中添加/删除操作(稍后会对此进行更多介绍)。
By default, the template will add login with the Facebook button, visit us on Facebook, and View a Facebook post or video actions.
默认情况下，模板将使用Facebook按钮添加登录名，在Facebook上访问我们，以及查看Facebook帖子或视频操作。
Let’s start customizing this giveaway by adding our Prize details. Simply click on the edit icon next to the Prize title from the left column.
让我们通过添加我们的奖品详细信息开始自定义此赠品。 只需单击左侧栏中奖品标题旁边的编辑图标。
First, you need to provide a title for the prize. After that, you can provide a brief description and add a picture of the prize.
首先，您需要提供奖项的标题。 之后，您可以提供简短说明并添加奖品图片。
Note: Need help finding prize ideas? Here are 105 proven contest prize ideas for viral giveaways.
注意：需要帮助寻找奖品的想法吗？ 这是关于病毒赠品的105个经过验证的竞赛奖创意 。
Just below the title, you’ll be able to select the start and end dates for the giveaway.
在标题下方，您可以选择赠品的开始日期和结束日期。
第2步。向您的Facebook赠品添加更多操作 (Step 2. Adding More Actions to Your Facebook Giveaway)
Now that you have done the basic set up for the giveaway, let’s add some more ways for users to join the giveaway.
现在，您已经完成了赠品的基本设置，让我们为用户添加更多加入赠品的方法。
You need to switch to the ‘Actions’ tab in the giveaway builder and start adding actions to your giveaway.
您需要切换到赠品构建器中的“操作”标签，然后开始向赠品中添加动作。
For example, you can ask users to join your email list, view your Instagram, Pinterest, or Twitter profile, send a Tweet, visit a page or a WooCommerce product on your store, and so on.
例如，您可以要求用户加入您的电子邮件列表，查看您的Instagram，Pinterest或Twitter个人资料，发送推文，访问商店中的页面或WooCommerce产品等等。
Simply click on an action and add it to your giveaway. The builder will then show you specific settings for that particular action.
只需单击一个动作并将其添加到您的赠品中即可。 然后，构建器将为您显示该特定操作的特定设置。
From here you need to provide a title for the action which users will see on the action button in your giveaway.
在此处，您需要为操作提供标题，用户将在赠品中的操作按钮上看到该操作。
After that, you need to assign a value to the action. The value is the number of entries users will earn for performing an action. For example, if you are trying to get more likes on Facebook, then you would want to give more weight to your Facebook actions.
之后，您需要为操作分配一个值。 该值是用户执行某项操作将获得的条目数。 例如，如果您想在Facebook上获得更多的赞，那么您将需要更加重视Facebook的行为。
Below that, you have a choice to make an action mandatory. Users will not be able to participate in your Facebook contest if they don’t perform the mandatory action.
在此之下，您可以选择强制执行一项操作。 如果用户未执行强制性操作，则将无法参加您的Facebook竞赛。
Finally, you’ll have action-specific settings such as providing your Facebook page URL, Facebook group link, or connecting to your email service.
最后，您将具有特定于操作的设置，例如提供Facebook页面URL，Facebook组链接或连接到电子邮件服务。
步骤3：设计您的Facebook赠品以脱颖而出 (Step 3: Design your Facebook Giveaway to Stand out)
RafflePress gives you easy to use design tools to customize the appearance of your giveaway campaigns.
RafflePress为您提供易于使用的设计工具，以自定义赠品活动的外观。
Simply switch to the Design tab, and you will see options to choose a layout, button color, and fonts for your giveaway.
只需切换到“设计”选项卡，您将看到用于选择赠品的布局，按钮颜色和字体的选项。
If you plan to use the giveaway as a standalone landing page vs embedding it in a blog post, page, or a sidebar widget, then you can also choose the page background color.
如果您打算将赠品用作独立的登陆页面，而不是将其嵌入到博客文章，页面或侧边栏小部件中，则还可以选择页面背景色。
RafflePress allows you to add your giveaway to any WordPress post or page. You can also create a custom landing page for your Facebook giveaway contest by using your favorite WordPress page builder and simply add your giveaway widget there (more on this later).
RafflePress允许您将赠品添加到任何WordPress帖子或页面。 您还可以通过使用自己喜欢的WordPress页面构建器为Facebook赠品竞赛创建自定义登陆页面，并在此处简单地添加赠品小部件(稍后会对此进行更多介绍)。
第4步。微调赠品设置 (Step 4. Fine Tuning Your Giveaway Settings)
Now that your giveaway looks great, let’s review its settings for the last time. Switch to the ‘Settings’ tab under the builder to see various options.
现在您的赠品看起来很棒，让我们最后一次查看其设置。 切换到构建器下的“设置”标签，以查看各种选项。
They are all very self-explanatory, but we’ll go through them one by one.
它们都是非常不言自明的，但是我们将一一介绍。
First, you need to click on the ‘General’ tab and review the options.
首先，您需要点击“常规”标签并查看选项。
If you wanted to create a standalone Facebook giveaway contest page, then you can do that here. Provide a name for your campaign page under the Page Permalink option without any spaces.
如果您想创建一个独立的Facebook赠品竞赛页面，则可以在此处进行。 在“页面永久链接”选项下，为您的广告系列页面提供一个名称，不要包含任何空格。
You can also show and hide the number of entries, contest winners, and the powered by link.
您还可以显示和隐藏条目数，比赛获胜者以及技术支持链接。
Next, switch to the ‘Giveaway Rules’ tab. This is where you’ll list the rules for joining the giveaway. You can start by clicking on the ‘Generate Rules’ button to automatically generate rules using a sample template.
接下来，切换到“赠予规则”标签。 您将在此处列出加入赠品的规则。 您可以先单击“生成规则”按钮以使用示例模板自动生成规则。
If you want participants to confirm their email address, then switch to the email verification tab. From here, turn on the email verification feature and configure the confirmation email options.
如果要让参与者确认其电子邮件地址，请切换到电子邮件验证标签。 从这里，打开电子邮件验证功能并配置确认电子邮件选项。
RafflePress allows you to track users who have successfully completed giveaway actions. You can do so by adding tracking scripts under the ‘Success tracking’ tab. For example, you can add your Google Analytics script here or a Facebook retargeting pixel code here.
RafflePress允许您跟踪成功完成赠品操作的用户。 您可以通过在“成功跟踪”标签下添加跟踪脚本来实现。 例如，您可以在此处添加Google Analytics(分析)脚本或在此处添加Facebook重定向像素代码。
If you want to redirect users to a specific page, then switch to the Success redirect tab and enter the URL of the page where you want to send users.
如果要将用户重定向到特定页面，请切换到“成功重定向”选项卡，然后输入要向其发送用户的页面的URL。
Lastly, you can turn the social login feature On/Off from the social logins tab. Turning it off will disable the login with Facebook button on your giveaway campaign.
最后，您可以从社交登录标签中打开/关闭社交登录功能。 关闭此功能将禁用您的赠品活动上的使用Facebook按钮登录。
Your giveaway is now ready to be launched. Don’t forget to click on the ‘Save’ button at the top right corner to save all your settings.
您的赠品现已准备好启动。 不要忘记单击右上角的“保存”按钮来保存所有设置。
步骤5.将您的Facebook赠品添加到WordPress帖子或页面 (Step 5. Add Your Facebook Giveaway to a WordPress Post or Page)
RafflePress makes it very easy to display your giveaway anywhere on your WordPress website.
RafflePress使您可以轻松地在WordPress网站上的任何地方显示您的赠品。
You can simply edit a post or page or create a new one and then add the RafflePress block to the block editor.
您可以简单地编辑一个帖子或页面，或者创建一个新的帖子或页面，然后将RafflePress块添加到块编辑器中 。
After that, you need to select the giveaway you created earlier. RafflePress block will now load a preview of your giveaway right inside the editor.
之后，您需要选择您之前创建的赠品。 RafflePress块现在将在编辑器中立即加载您的赠品预览。
You can also add your giveaway to a sidebar or any other place using the shortcode.
您还可以使用简码将赠品添加到边栏或任何其他地方。
Simply edit your giveaway and switch to the ‘Publish’ tab in the builder interface. From here, click on the shortcode option and RafflePress will show the shortcode you can use.
只需编辑您的赠品，然后切换到构建器界面中的“发布”选项卡。 在此处，单击简码选项，RafflePress将显示您可以使用的简码。
Copy the shortcode and edit the post or page where you want to display the giveaway. Simply paste the shortcode inside the post editor and you are done.
复制简码并编辑要显示赠品的帖子或页面。 只需将简码粘贴到帖子编辑器中，即可完成。
You can also add the shortcode to a sidebar widget. Go to Appearance » Widgets page and then add the ‘Text’ widget to your sidebar.
您也可以将简码添加到侧边栏小部件中。 转到外观»小部件页面，然后将“文本”小部件添加到侧边栏中。
You can now paste your shortcode inside the widget settings and click on the save button to store it. After that, you can preview your website to see it in action.
现在，您可以将您的简码粘贴到小部件设置中，然后单击保存按钮进行存储。 之后，您可以预览您的网站以查看其运行情况。
步骤6.推广您的Facebook赠品 (Step 6. Promoting Your Facebook Giveaway)
You’ll need to start promoting your giveaway to build anticipation before the contest begins. We recommend planning ahead to give yourself enough time to publicize the campaign.
在比赛开始之前，您需要开始宣传您的赠品以建立预期。 我们建议您提前计划，给自己足够的时间来宣传该广告系列。
Here are a few things you can do to build anticipation for a successful giveaway campaign.
您可以采取以下几项措施来建立成功的赠品活动的预期。
- Send an email to the subscribers of your email newsletter. 向您的电子邮件通讯的订阅者发送电子邮件。
- Announce the event on social channels: Facebook, Twitter, Instagram, and more. 在社交渠道上宣布活动：Facebook，Twitter，Instagram等。
- Run a paid advertising campaign (not required but it does help). 进行付费广告系列(不是必需的，但确实有帮助)。
- Reach out to influencers, bloggers, forums, and communities to get the word out. 接触影响者，博客作者，论坛和社区，以广为宣传。
By putting in all the hard work before the event increases the chances of your campaign to get viral. It will also increase the return on investment in terms of Facebook likes, followers, and new subscribers you’ll get for your website.
通过在活动开始前全力以赴，可以增加广告系列传播病毒的机会。 它还将增加您的网站获得的Facebook点赞，关注者和新订阅者的投资回报率。
第7步：宣布获奖者 (Step 7. Announcing The Giveaway Winners)
The best part about RafflePress is that it automates the whole process. Your giveaway will automatically end once it reaches the end time and date you have set.
RafflePress最好的部分是它可以使整个过程自动化。 赠品到您设置的结束时间和日期后将自动结束。
After that, you can automatically choose the lucky winners through a random draw.
之后，您可以通过随机抽奖自动选择幸运获奖者。
Simply go to RafflePress » Giveaways page and click on the ‘Need Winners’ link next to your giveaway.
只需转到RafflePress»赠品页面，然后单击赠品旁边的“需要获奖者”链接。
Next, you’ll see a list of users who participated in the contest. You need to click on the Pick winner button at the top and select the number of users who can win and whether you want to allow unverified emails to win.
接下来，您将看到参加比赛的用户列表。 您需要单击顶部的选择获胜者按钮，然后选择可以获胜的用户数以及是否要允许未经验证的电子邮件获胜。
Click on the ‘Choose winner now’ button to continue.
点击“立即选择获胜者”按钮继续。
RafflePress will now randomly select a winner for your giveaway.
现在，RafflePress将随机选择一名获奖者作为您的赠品。
You can now click on the Email Winner link to send the winner an email about how they can claim their prize.
现在，您可以单击“电子邮件获奖者”链接，向获奖者发送有关他们如何领取奖金的电子邮件。
We hope this article helped you learn how to easily add a Facebook giveaway in WordPress to boost engagement. You may also want to see these actionable tips that you can use to get more traffic to your WordPress website.
我们希望本文能帮助您学习如何在WordPress中轻松添加Facebook赠品以提高参与度。 您可能还希望看到这些可行的技巧，可用来获得更多WordPress网站流量 。
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。
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