magento
Are you trying to decide between Magento vs WooCommerce for your online store? Magento and WooCommerce are two popular eCommerce platforms on the market. In this article, we will compare Magento vs WordPress and explain their pros and cons, so you can choose the best platform for your needs.
您是否要为在线商店在Magento与WooCommerce之间做出选择？ Magento和WooCommerce是市场上两个流行的电子商务平台 。 在本文中，我们将比较Magento与WordPress，并说明它们的优缺点，以便您可以根据需要选择最佳平台。
概述：Magento与WooCommerce (Overview: Magento vs WooCommerce)
Before we get into details, let’s take a quick look at both popular eCommerce platforms and what makes them stand out.
在深入探讨细节之前，让我们快速浏览一下两个流行的电子商务平台以及它们为何脱颖而出。
What is Magento
什么是Magento
Magento is an open source eCommerce platform which allows businesses to create online stores, accept payments, and manage products. It has a community edition available for free download. It also has paid solutions which come with additional features, cloud hosting, and support.
Magento是一个开放源代码的电子商务平台，使企业可以创建在线商店，接受付款和管理产品。 它具有可免费下载的社区版本。 它还提供了付费解决方案，其中包含其他功能，云托管和支持。
What is WooCommerce?
什么是WooCommerce？
WooCommerce is an open source eCommerce platform built on top of WordPress (world’s most popular website builder). It allows you to easily create an online store, accept payments, manage inventory, and more. It runs on top of WordPress (see our complete WordPress review), which gives you access to thousands of WordPress plugins and themes to grow your eCommerce business.
WooCommerce是一个基于WordPress(世界上最受欢迎的网站构建器 ) 构建的开源电子商务平台。 它使您可以轻松创建在线商店 ，接受付款，管理库存等。 它运行在WordPress之上(请参阅我们完整的WordPress评论 )，它使您可以访问数千个WordPress插件和主题来发展您的电子商务业务。
Both platforms are open source software, can be extended with extensions, and utilize templates for design. However, they both have different pros and cons which make them unique.
这两个平台都是开源软件 ，可以通过扩展进行扩展，并利用模板进行设计。 但是，它们都有各自的优缺点，这使它们与众不同。
在电子商务平台中寻找什么？ (What to Look for in Your eCommerce Platform?)
If you are just starting out, then you would want to keep a few things in mind when choosing a platform. These basic factors are crucial when deciding which eCommerce solution will be better for your business.
如果您只是入门，那么在选择平台时，您需要牢记一些注意事项。 在确定哪种电子商务解决方案更适合您的业务时，这些基本因素至关重要。
- Budget – Cost of starting your store and recurring expenses that would affect your business. 预算 –开设商店的成本和可能影响您业务的经常性费用。
- Ease of Use – How easy is it to use for beginners
- 易用性 –初学者使用起来多么容易
- Payment Methods – It should support multiple payment gateways. If you require certain payment methods, then you need to make sure that it supports them. 付款方式 –它应支持多个付款网关。 如果您需要某些付款方式，则需要确保它支持它们。
- Scalability – Your eCommerce platform should be able to scale with your growing business needs可扩展性 –您的电子商务平台应能够随着不断增长的业务需求进行扩展
These are just some of the basic things you need to look at. Depending on your business, you may also want to consider how the platform does other things like inventory, taxes, invoices, and more.
这些只是您需要查看的一些基本内容。 根据您的业务，您可能还需要考虑平台如何执行其他操作，例如库存，税金，发票等。
In this Magento vs WooCommerce comparison, we will review how both platforms compare on these basic requirements.
在Magento与WooCommerce的比较中，我们将回顾两个平台在这些基本要求上的比较。
费用：Magento与WooCommerce (Cost: Magento vs WooCommerce)
For most startups, the cost is one of the most significant factors in decision making. When starting your eCommerce website, you need to evaluate the cost while factoring in how those costs will grow as you need more resources, add-ons, and other services.
对于大多数初创公司而言，成本是决策中最重要的因素之一。 在启动电子商务网站时，您需要评估成本，同时考虑随着您需要更多资源，附加组件和其他服务，这些成本将如何增长。
Magento电子商务平台的成本 (Cost of Magento Ecommerce Platform)
Magento is a self-hosted open source software. It comes in two editions. First, you have a community edition. You can download and install this yourself on any hosting provider. It does not include all features, and it does not come with any support.
Magento是一个自托管的开源软件。 它有两个版本。 首先，您有一个社区版。 您可以自己在任何托管服务提供商上下载并安装此程序。 它不包括所有功能，也不提供任何支持。
Second, you have Magento Commerce which includes paid plans with cloud hosting included. The pricing of these plans is not listed on the Magento website. The small business plan called Magento Commerce is available as a monthly subscription with a revenue-based license cost.
其次，您有Magento Commerce，其中包括带云托管的付费计划。 这些计划的价格未在Magento网站上列出。 名为Magento Commerce的小型企业计划按月订阅，其中包含基于收入的许可费用。
Paid plans for Magento are quite expensive. They offer more value with high-performance cloud hosting, additional features, and professional support. These plans include several features that would otherwise require a paid extension.
Magento的付费计划非常昂贵。 它们通过高性能云托管，其他功能和专业支持提供更多价值。 这些计划包括一些功能，否则将需要付费扩展。
Having that said, even the Magento community version is not cheap. The core software you can download for free, but you will need at least VPS hosting plan or a cloud host like Amazon Web Services to run it.
话虽如此，即使是Magento社区版也不便宜。 您可以免费下载核心软件，但是您至少需要VPS托管计划或Amazon Web Services之类的云主机才能运行它。
This means even though you will be using the free version, your hosting bill will still be quite higher than a shared hosting plan.
这意味着，即使您将使用免费版本，托管费用仍将比共享托管计划高得多。
If you purchase paid extensions, themes, or hire a developer to work on your Magento store, then all these will significantly increase your costs.
如果您购买付费的扩展程序，主题或雇用开发人员在Magento商店工作，那么所有这些都会大大增加您的成本。
WooCommerce的成本 (Cost of WooCommerce)
WooCommerce is available as a free software that anyone can download and install. It runs on top of WordPress which means you can install it on any WordPress website.
WooCommerce是作为免费软件提供的，任何人都可以下载和安装。 它运行在WordPress之上，这意味着您可以将其安装在任何WordPress网站上。
WooCommerce itself is free, however, you will need to register a domain name, SSL certificate, and a WordPress hosting account to start your WooCommerce store.
WooCommerce本身是免费的，但是，您需要注册一个域名 ， SSL证书和一个WordPress托管帐户才能启动WooCommerce商店。
Normally, you can buy a domain name for $14.99 / year, SSL certificate $69.99 / year, and hosting for $7.99 / month. This is cheaper than self-hosted Magento community edition but still, it is a lot of money for a startup.
通常，您可以以每年$ 14.99的价格购买域名，每年$ 69.99的SSL证书，以及每月$ 7.99的托管费用。 这比自托管的Magento社区版便宜，但对于初创公司来说，这是很多钱。
There are several specialized WooCommerce hosting companies that are now offering discounted hosting plans which reduce your starting cost significantly.
有数家专业的WooCommerce托管公司现在提供折扣托管计划，这些计划可显着降低您的启动成本。
Bluehost, an officially recommended WooCommerce and WordPress hosting provider, has agreed to offer WPBeginner users free domain name, SSL certificate, and discount on hosting.
官方推荐的WooCommerce和WordPress托管提供商Bluehost已同意向WPBeginner用户提供免费域名，SSL证书和托管折扣。
This offer will help you start your online store for as low as $6.95 / month.
这项优惠将帮助您以低至$ 6.95 /月的价格开始在线商店。
← Click Here to Claim This Exclusive Bluehost Offer →
The cost of starting a WooCommerce store is a lot lower than the Magento community edition. There are a lot more choices available for WooCommerce hosting plans than Magento, which helps you choose a plan that fits your budget.
开设WooCommerce商店的成本比Magento社区版低很多。 与Magento相比，WooCommerce托管计划有更多选择，可帮助您选择适合您预算的计划。
Apart from hosting, using paid extensions and themes for WooCommerce will also affect your costs. However, WooCommerce gives you access to more than 55,000+ WordPress extensions and thousands of free WordPress themes.
除了托管之外，为WooCommerce使用付费扩展和主题也会影响您的费用。 但是，WooCommerce使您可以访问超过55,000多个WordPress扩展和数千个免费WordPress主题。
You can easily find free WooCommerce plugins as alternatives to paid extensions. There are also tons of free WooCommerce themes that you can use to further reduce your costs.
您可以轻松找到免费的WooCommerce插件，以替代付费扩展。 您还可以使用大量免费的WooCommerce主题来进一步降低成本。
With affordable hosting plans, an abundance of low cost free extensions and themes, WooCommerce is clearly less costly than Magento.
有了负担得起的托管计划，大量低成本的免费扩展程序和主题，WooCommerce显然比Magento便宜。
Winner: WooCommerce
优胜者： WooCommerce
易用性：Magento与WooCommerce (Ease of Use: Magento vs WooCommerce)
Most folks starting an eCommerce business are not programmers or web developers. They need a platform that they can use easily without paying someone a fortune to help them do basic things.
从事电子商务业务的大多数人都不是程序员或Web开发人员。 他们需要一个可以轻松使用的平台，而无需付出任何金钱来帮助他们做基本的事情。
Even experienced users prefer an easy to use platform that helps them focus on growing their business instead of struggling with software.
即使是经验丰富的用户，也喜欢易于使用的平台，该平台可帮助他们专注于发展业务，而不是为软件而苦苦挣扎。
Let’s take a look at Magento and WooCommerce to see which one is more easy to use.
让我们看一下Magento和WooCommerce，看看哪种更易于使用。
Magento –易于使用 (Magento – Ease of Use)
Magento is a powerful eCommerce specific platform, packing tons of built-in features that work out of the box. It comes with an advanced setup process that can be complicated for new users.
Magento是一个功能强大的电子商务特定平台，可打包大量内置功能，这些功能可以立即使用。 它带有高级设置过程，对于新用户而言可能会很复杂。
It is not easy to install and most hosting companies do not offer pre-configured installers for Magento. The installer language is very developer-centric which may leave beginners a bit clueless about several important settings.
安装起来并不容易，大多数托管公司都不提供Magento的预配置安装程序。 安装程序语言是非常以开发人员为中心的，这可能会使初学者对几个重要的设置有所了解。
After the setup, you will have to spend some time learning the basics. Installing extensions or customizing themes is not always easy, and you may need to seek help to set them up. You can find tutorials and documentation online, but most often they are written for developers and not for DIY users.
设置完成后，您将需要花费一些时间来学习基础知识。 安装扩展或自定义主题并不总是那么容易，您可能需要寻求帮助来进行设置。 您可以在线找到教程和文档，但是大多数情况下，它们是为开发人员而非DIY用户编写的。
Overall, Magento is extremely powerful and comes packed with a ton of features, but it is not the easiest to use eCommerce platform.
总体而言，Magento具有强大的功能，并具有大量功能，但是使用电子商务平台并不是最简单的。
WooCommerce –易于使用 (WooCommerce – Ease of Use)
WooCommerce is a little easier to use compared to Magento. The installation is simple as many WooCommerce hosting providers will automatically install it for you along with WordPress.
与Magento相比，WooCommerce易于使用。 安装很简单，因为许多WooCommerce托管提供商将自动为您安装WordPress和WordPress。
Since WooCommerce is a WordPress plugin, you will need to install WordPress first. Even if your host doesn’t automatically install WordPress, chances are that there would be an auto-installer that would let you do it with just a few clicks.
由于WooCommerce是WordPress插件，因此您需要先安装WordPress 。 即使您的主机没有自动安装WordPress，也有可能会有一个自动安装程序，使您只需单击几下即可完成安装。
WooCommerce comes with a setup wizard that will walk you through initial setup like creating pages, set up payments, choose the currency, set shipping and tax options.
WooCommerce带有安装向导，它将引导您完成初始设置，例如创建页面，设置付款，选择货币，设置运输和税收选项。
Once you are up and running, you will find plenty of help to do almost anything. WooCommerce themes and plugins are easy to install and come with their own settings.
一旦启动并运行，您将发现很多帮助，可以执行几乎所有操作。 WooCommerce主题和插件易于安装并具有自己的设置。
WooCommerce still has a bit of a learning curve, but overall it is far easier to use than Magento.
WooCommerce仍然有一些学习曲线，但总体而言，它比Magento易于使用。
Winner WooCommerce
WooCommerce 优胜者
付款方式：Magento vs WooCommerce (Payment Methods: Magento vs WooCommerce)
As an eCommerce store, you will be accepting online payments on your website. There are many payment gateway companies that allow you to accept payments on your website.
作为电子商务商店，您将在网站上接受在线支付 。 有许多付款网关公司 ，可让您在您的网站上接受付款。
Some payment gateways may not be available in all regions. You need options that are available for both you and your users.
某些支付网关可能并非在所有地区都可用。 您需要可供您和您的用户使用的选项。
Let’s see what payment options are available to Magento and WooCommerce stores.
让我们看看Magento和WooCommerce商店可以使用哪些付款方式。
Magento –付款方式 (Magento – Payment Options)
Magento comes with PayPal, Authorize.net, cash on delivery, bank transfer, and purchase order payment methods by default. It also has extensions available for many popular payment gateways including Stripe, 2Checkout, Braintree, WePay, Google Checkout, Skrill, and more.
默认情况下，Magento附带PayPal，Authorize.net，货到付款，银行转账和采购订单付款方式。 它还具有可用于许多流行的支付网关的扩展，包括Stripe，2Checkout，Braintree，WePay，Google Checkout，Skrill等。
Magento’s APIs allow developers to easily integrate payment gateways. If the payment gateway you are looking for is not yet available, then you can hire someone to create a custom extension for that.
Magento的API使开发人员可以轻松集成支付网关。 如果您要查找的支付网关尚不可用，则可以雇用某人为此创建自定义扩展。
WooCommerce –付款方式 (WooCommerce – Payment Options)
WooCommerce offers PayPal and Stripe payments by default. It also supports all major payment gateways through extensions and addons.
WooCommerce默认提供PayPal和Stripe付款。 它还通过扩展和插件支持所有主要的支付网关。
WooCommerce even supports many regional and lesser-known payment companies. Since it is so easy to extend, any payment company can create an add-on for WooCommerce and provide support for it.
WooCommerce甚至支持许多地区性和鲜为人知的支付公司。 由于扩展非常容易，因此任何支付公司都可以为WooCommerce创建附加组件并为其提供支持。
We feel that both Magento and WooCommerce do an equally great job in terms of payments support. Both platforms have support for multiple payment options.
我们认为Magento和WooCommerce在付款支持方面都做得同样出色。 这两个平台都支持多种付款方式。
Winner: Tie
优胜者 ：领带
扩展和集成– Magento与WooCommerce (Extensions and Integrations – Magento vs WooCommerce)
There is a limit to the features your eCommerce platform can add to the core software. This leaves room for third-party extensions, tools, and integrations to extend the platform by offering additional features.
您的电子商务平台可以添加到核心软件的功能是有限的。 这为第三方扩展，工具和集成留出了空间，通过提供其他功能来扩展平台。
Both Magento and WooCommerce have extensions, themes, and support offered by third-party integration providers.
Magento和WooCommerce都具有第三方集成提供商提供的扩展，主题和支持。
Magento扩展 (Magento Extensions)
Magento has an active community of developers, agencies, and freelancers. There are plenty of free and paid third-party extensions available for Magento that you can use.
Magento拥有活跃的开发人员，代理和自由职业者社区。 您可以使用Magento提供的许多免费和付费第三方扩展。
These extensions allow you to easily add new features and integrate other tools and services into your online store.
这些扩展使您可以轻松添加新功能，并将其他工具和服务集成到您的在线商店中。
At the time of writing this article, Magento Marketplace had 3751 extensions out of which 1182 were available for free. That’s a decent amount of extensions considering that Magento has a lot of functionality in the core.
在撰写本文时，Magento市场有3751个扩展，其中1182个是免费的。 考虑到Magento的核心功能很多，这是相当不错的扩展。
WooCommerce扩展和附加组件 (WooCommerce Extensions and Addons)
Since WooCommerce runs on top of WordPress this gives you access to more than 55,000 free WordPress plugins and thousands of paid plugins.
由于WooCommerce在WordPress之上运行，因此您可以访问超过55,000个免费WordPress插件和数千个付费插件。
Whether you want to add contact forms, Google Analytics, lead generation forms, or any other feature imaginable, chances are that there is already a plugin available that you can use.
无论您是要添加联系表单 ， Google Analytics(分析) ，销售线索生成表单还是其他可以想象的功能，都有可能已经有可用的插件可用。
A large number of extensions means you can connect your WooCommerce store to any third-party service like your email marketing company, CRM software, payment gateways, and more.
大量的扩展程序意味着您可以将WooCommerce商店连接到任何第三方服务，例如电子邮件营销公司 ， CRM软件 ，支付网关等。
Winner: WooCommerce
优胜者： WooCommerce
扩展业务– Magento与WooCommerce (Scaling Your Business – Magento vs WooCommerce)
Growing your eCommerce business comes with its own challenges. As your website traffic and sales grow, you will need more server resources to keep up with your business goals and growth trajectory.
发展您的电子商务业务面临着自己的挑战。 随着网站流量和销售量的增长，您将需要更多的服务器资源来跟上您的业务目标和增长轨迹。
Both Magento and WooCommerce can handle large eCommerce stores with huge spikes in traffic. However, they are two different platforms which affect their scalability and infrastructure requirements.
Magento和WooCommerce都可以处理流量巨大的大型电子商务商店。 但是，它们是两个不同的平台，它们会影响其可伸缩性和基础架构要求。
Let’s take a look at how Magento and WooCommerce handle scalability on large eCommerce websites.
让我们看一下Magento和WooCommerce如何处理大型电子商务网站上的可伸缩性。
缩放Magento (Scaling Magento)
Magento is designed from the ground up to be a robust eCommerce platform. However, when it comes to scaling, your costs and technical challenges will skyrocket.
Magento从头开始设计成为一个强大的电子商务平台。 但是，在扩展方面，您的成本和技术挑战将激增。
If you are using the community edition of Magento, then you will have to do it on your own. Magento is a resource intensive software, which means if you are on a VPS hosting, then you will have to upgrade to a dedicated server and then to a cloud hosting service like Amazon Web Services.
如果您使用的是Magento社区版，则必须自己完成。 Magento是一种资源密集型软件，这意味着如果您在VPS托管上，则必须先升级到专用服务器 ，然后再升级到Amazon Web Services等云托管服务。
You will also need to optimize your store for caching, manage backups, protect against DDOS attacks by using a website firewall, and more. If you don’t have experience in managing large websites, then you will need to hire Magento specialists.
您还需要优化存储以进行缓存，管理备份，使用网站防火墙来防御DDOS攻击等。 如果您没有管理大型网站的经验，那么您将需要聘请Magento专家。
If your business can afford the growing costs, then the easier option would be to switch to Magento’s paid business and enterprise plans.
如果您的企业可以承受不断增长的成本，那么更简单的选择是切换到Magento的付费企业和企业计划。
扩展WooCommerce (Scaling WooCommerce)
WooCommerce stores will face the same technical challenges as Magento. However, the good thing is that you have a lot more options to continue growing while keeping your costs low.
WooCommerce商店将面临与Magento相同的技术挑战。 但是，好消息是您有更多的选择可以继续增长，同时保持较低的成本。
First, you have several easy caching options to improve performance which can be implemented even by beginners. This will keep your server resources low and allow you to continue growing for a while.
首先，您有几个简单的缓存选项可以提高性能 ，即使初学者也可以实现。 这将使服务器资源不足，并使您可以继续增长一段时间。
Next, you can move to managed WordPress hosting providers like WPEngine or Liquid Web. These concierge WordPress hosting companies allow you to easily scale your website to meet your growing business.
接下来，您可以转到WordPress托管托管服务提供商，例如WPEngine或Liquid Web 。 这些礼宾WordPress托管公司可让您轻松扩展您的网站，以满足您不断发展的业务。
Finding WordPress specialists to help scale your online store is not as costly as Magento. Even at the enterprise level, your eCommerce store would be able to perform well at much lower costs.
寻找WordPress专家来帮助扩展您的在线商店并不像Magento那样昂贵。 即使在企业级别，您的电子商务商店也将能够以低得多的成本表现良好。
Winner: WooCommerce
优胜者： WooCommerce
Magento vs WooComemrce –哪一个对您来说是更好的电子商务平台？ (Magento vs WooComemrce – Which One is a Better E-commerce Platform for You?)
Magento and WooCommerce are both full-featured eCommerce platforms that you can use to build any kind of online store. However, it comes down to costs, and your personal skills to choose between them.
Magento和WooCommerce都是功能齐全的电子商务平台，您可以用来建立任何类型的在线商店。 但是，这取决于成本以及您在这些成本之间进行选择的个人技能。
WooCommerce obviously has the advantage of a large user base and market share. It runs on WordPress which is already the world’s most popular website builder. WordPress users would feel at home when working on WooCommerce.
WooCommerce显然具有庞大的用户群和市场份额的优势。 它运行在WordPress上，而WordPress已经是世界上最受欢迎的网站构建器。 WordPress用户在使用WooCommerce时会感到宾至如归。
It also beats Magento in terms of ease of use, and cost of building and running an eCommerce store at scale.
在易用性，大规模建设和运营电子商务商店的成本方面，它也击败了Magento。
If you want an easy to use, cost-effective, and easy to scale eCommerce platform, then WooCommerce is the perfect fit for you.
如果您想要一个易于使用，经济高效且易于扩展的电子商务平台，则WooCommerce非常适合您。
Magento, on the other hand, is more suitable for enterprise-level businesses with their own development teams or businesses who can spend money on hiring someone.
另一方面，Magento更适合具有自己的开发团队的企业级企业或可以花钱雇用员工的企业。
We hope this article helped you compare the pros and cons of Magento vs WooCommerce. You may also want to see our side-by-side comparison of Shopify vs WooCommerce.
我们希望本文能帮助您比较Magento与WooCommerce的优缺点。 您可能还希望看到Shopify与WooCommerce的并排比较 。
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。
翻译自: https://www.wpbeginner.com/opinion/magento-vs-woocommerce-which-one-is-better-comparison/
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