20090714 - 高老师MBA阅读训练一

MBA Weekly Reading Practice 1

 

Passage One

From Boston to Los Angeles, from New York City to Chicago to Dallas, museums are either planning, building, or wrapping up wholesale expansion programs. These programs already have radically altered facades and floor plans or are expected to do so in the not-too distant future.

In New York City alone, six major institutions have spread up and out into the air space and neighborhoods around them or are preparing to do so.

The reason for this confluence of activity are complex, but one factor is a consideration everywhere------space. With collections expanding, with the needs and functions of museums changing, empty space has become a very precious commodity.

Probably nowhere in the country is this more true than at the Philadelphia Museum of Art, which has needed additional space for decades and which received its last significant facelift ten years ago. Because of the space crunch, the Art Museum has become increasingly cautious in considering acquisitions and donations of art, in some cases passing up opportunities to strengthen its collections.

De-accessing------or selling off------works of art has taken on new importance because of the museum’s space problems. And increasingly, curators have been forced to juggle gallery space, rotating one masterpiece into public view while another is sent to storage.

Despite the clear need for additional gallery and storage space, however, “the museum has no plan, no plan to break out of its envelope in the next fifteen years, ” according to Philadelphia Museum of Art’s president.

 

1. Which of the following is NOT cited in the passage as a reason why most museums had more space?

A. Changing needs.

B. More curators.

C. Changing functions.

D. Enlarged collections.

2. In the first paragraph, the phrase “wrapping up” could best be replaced by ________ .

A. questioning

B. discarding

C. finishing

D. avoiding

3. In the fourth paragraph, the author uses the word “facelift” to imply that the Philadelphia Museum of Art ________ .

A. added portraits to its collection

B. reduced its staff

C. raised money for poor artists

D. was remodeled

4. It can be inferred from the passage that the Philadelphia Museum of Art only shows ________ .

A. its largest paintings

B. a portion of its paintings

C. paintings by American artists

D. paintings it wants to sell

5. What has the Philadelphia Museum of Art been obliged to do because of insufficient space?

A. Hire fifteen curators to plan gallery displays.

B. Strengthen its collection through donations.

C. Be cautious in allowing the public to view its artwork.

D. Be selective in accepting additional artwork.

 

Passage Two

        Children learn almost nothing from television, and the more they watch the less they remember. They regard television purely as entertainment, resent programs that demands on them and are surprised that anybody should take the medium seriously. Far from being over-excited by programs, they are mildly bored with the whole thing. These are the main conclusions from a new study of children and television. Its author, Cedric Cullingford confirms that the modern child is a dedicated viewer. The study suggests that there is little point in the later hours. More than a third of the children regularly watch their favorite programs after 9 p.m. All 11-year-old had watched programs after midnight.

        Apart from the obvious waste of time involved, it seems that all this viewing has little effect. “Children don’t pay close attentions,” says Cullingford, “and they can recall few details.” They can remember exactly which programs they have seen, and recall the “essential imagery” of popular serials, but they can rarely explain the elements of a particular plot. Recall was in reverse proportion to the amount they had watched. “It is precisely because television, unlike a teacher, demands so little attention and response that children like it,” argues Cullingford. Programs seeking to put over serious messages are disliked. So are people who frequently talk on screen. What children like most, and remember best, are the advertisement. They see them as short programs in their own right and particularly enjoy humorous presentation. But again, they react strongly against high-pressure advertisements that attempt openly to influence them.

        On the other hand, they are not emotionally involved in the programs. If they admire the stars, it is because the actors lead glamorous lives and earn a lot of money, not because of their fictional skills with fast cars and shooting villains. They are perfectly clear about the functions of advertisements; by the age of 12, only one in 10 children believes what even favorite ads say about the product. And says Cullingford, educational television is probable least successful of all in imparting attitudes or information. Far from being an exacting new medium, television is associated by a large proportion of children with tiredness and boredom.

 

1. The study of children and television shows that ________ .

A. it is useless for television companies to delay adult viewing to the later hours.

B. it is a waste of time for children to watch adult programs on TV

C. children should not watch television programs late into the night

D. children are supposed to learn a lot from television programs

2. According to the study, the more TV children watch, ________ .

A. the closer attention they can pay to what they are watching

B. the less they can remember of what they have seen

C. the better they can remember details of what they have seen

D. the better they can understand the plots of what they have seen

3. The evidence suggests that advertisers who wish to reach children should ________ .

A. avoid too much serious talking

B. try to influence them openly

C. make their advertisements humorous

D. keep their advertisements specific

4. Cullingford concludes that ________ .

A. children are excited by watching TV

B. watching TV has little real effect on children

C. parents should restrict the time of watching TV

D. parents should be worried about the effect of TV on children

5. The purpose of this passage seems to ________ .

A. amuse the reader

B. provide information

C. present an argument

D. persuade us to do something

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