[图解]产品经理创新之阿布思考法

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那刚才我们讲到了

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业务序列图

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然后怎么

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画现状，怎么改进

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然后改进的模式有哪些

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然后我们示范了怎么画

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对吧

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那下面呢，我们最后说一下

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一个

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在改进的时候的很有帮助的一个思考方法

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特别是对创新有帮助的

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叫阿布思考法

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阿布思考法

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实际上是来自

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这本书

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两个哈佛教授写的这本书

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就是一本关于创新的书

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里面有一个段落

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有一节叫做这个

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Croesus这个人，是一个

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很有钱的

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古代很有钱的一个国王

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假设你是他，会怎么做

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因为这个人我们中国文化比较陌生

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我们就把他改成大家都懂的土豪

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阿布

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大家可以对比一下

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我

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在《软件方法》里面写的

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内容

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包括刚才讲的内容和原文写的

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比较一下就可以知道

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就是说

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我们对这个原文说的内容做了拓展

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还有呢，做了进一步的阐释

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阿布思考法

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就是

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很简单的一个思考方式

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就是说，如果是阿布怎么办

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就这么简单

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阿布是谁

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就是俄罗斯大富豪

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就是切尔西以前的老板

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当然现在俄罗斯大富豪在英国已经被干掉了（冻结资产）

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现在已经凉了

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就这么简单的一个思考方式

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却能够帮助我们避开普通人的一些思维限制

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普通人的思维有什么问题呢

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不敢想

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第二个

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往往会逆来顺受

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很容易接受现实

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不敢想

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不敢挑战

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比如说

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我的手，它断掉了一只

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惨不惨

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很惨

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对不对

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哎呀

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手断掉一只怎么活呀

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以后怎么工作呀

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但是呢

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很可能过了一个月

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我又开始乐呵呵地生活了

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为什么

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人会调整自己的心态

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他会比较

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我手是断掉了

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但是呢，你看周围的人

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张三

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你看，得了癌症死了呢

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李四被车撞死了呢

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对不对

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我还活着，已经很不错了

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哎

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这样一比

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又开始

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面对人生

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又开始

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笑对人生

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这是好事

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人要是没有这个的话

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很可能碰到一点挫折就

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抑郁症就死掉了

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对吧

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自杀了

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但是也是坏事

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对我们做产品来说是坏事

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为什么，他很容易麻木

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比如说，一个系统做出来

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然后给他试用

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他说，这什么东西

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简直是垃圾呀

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对不对

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谁做的，像一坨屎一样

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骂

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骂得很厉害

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但是他骂着骂着

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他就习惯了

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等到你过一段时间再去调研

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哎

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我们这个产品有什么意见

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就这样吧

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你说现在

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有什么事十全十美的

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对不对

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你说你这个产品有问题

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那谁没问题

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对吧

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我有机会用这个产品，已经很不错了

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累是累一点

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那已经很不错了

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有的人连这机会都没有呢

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对不对

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我至少

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我在这产品上面忙

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至少意味着我还有一个工作做

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还上班

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你看那个张三

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想上班都没得上

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他要受我这份罪

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他还没得受呢

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对吧

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这样一比，怎么样

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他就觉得已经很不错了

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那就不用改了

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对吧

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没啥意见

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不用改了

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但如果是阿布就不是了

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假设阿布的手要是断掉了一只

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他不会像我们普通人一样

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拉倒吧

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不会的

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他会想

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能不能移植一只手过来

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有没有换手的

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如果有

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他马上贴广告

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五百万美金换只手，有没有人换

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大把的人乐意换

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对不对

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你一只手换五百万美金

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肯定很多人乐意干的

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假设换手这个

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医学技术还没有发展起来

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没有达到这个地步

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那他可以想

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能不能成立一个医学中心

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专门去研究换手

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这个课题，对吧

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投资个

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几十亿美金

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去研究

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同时找德国最好的工程师

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做一个电子手

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先用着

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反正比我们屌丝有办法

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因为他有资源嘛

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有钱

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有权力

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所以呢，阿布思考法

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就是，如果我是阿布会怎么做

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假设

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我有充足的资源去解决问题

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我会怎么做

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就得到一个非常棒的方案了

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这个方案要花一百亿美金

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对吧

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第二步才是最关键的

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我们得到这个一百亿美金的方案之后

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我们再来思考

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如何用手上的资源去山寨这个完美方案

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实际上，我手上没有一百亿美金

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我就十万人民币

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那请问

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我怎样用十万人民币去山寨这个

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一百亿美金的方案呢

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能山寨个百分之二十三十也不错

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对不对

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那就已经是最好的方案了

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为什么

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因为我们是从完美

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的位置退下来的

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这样来思考

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这样就突破了我们普通人不敢想

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这种思维限制

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你先不用管什么

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有没有钱

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你说给你一百亿美金

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你怎么做

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或者说，你就是最大的领导人

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你怎么做

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对吧

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可以调动各种资源

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你怎么做

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这样来

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这样来思考

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那这个背后的道理是什么道理

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实际上就是

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我们现在的各种创新

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实际上就是以前的富豪高官

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已经玩过的

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并不新鲜

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并不算什么真正的创新

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以前有个辩论说

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慈禧太后幸福

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还是现代的一个普通的

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工人幸福

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当时辩论是我们上学的时候

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当时说的工人是首钢的工人

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首钢的工人幸福，还是慈禧太后幸福

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有人就说，首钢的工人幸福

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你看，首钢的工人

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他下班回家有电视看

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有几十个频道

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慈禧太后有电视看吗

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有吗

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是没有的

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但是

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她有什么

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你看电视干吗

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看节目嘛

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对不对

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那慈禧想看节目怎么看

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她找来全国最好的戏班

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招到皇宫旁边驻扎

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想看什么就演

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而且是现场直播的，3D的

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大屏幕的，对吧

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你这个电视，那是小屏幕而已

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还是个录像

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也就是说，我们享受的这些东西

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慈禧太后早就享受过了

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只不过这个太昂贵了

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全国就她老人家能享受

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那

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普通人怎么办呢

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平民怎么办呢

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我们山寨版，对吧

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我们用电视去山寨慈禧太后这个享受

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把它卖给平民

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所以呢，伟大的发明都是对过去富豪高官生活的山寨版

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同样的

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比如说，杨贵妃

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有没有冰箱用

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有的，你要冰箱干吗，不就保鲜吗

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那杨贵妃想

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要吃鲜荔枝，怎么办

226
00:08:18,280 --> 00:08:19,858
快马运过来呀

227
00:08:19,858 --> 00:08:20,535
对不对

228
00:08:20,535 --> 00:08:21,888
照样可以的

229
00:08:21,888 --> 00:08:22,340
对吧

230
00:08:26,300 --> 00:08:28,280
也就是说，我们玩的这些

231
00:08:28,280 --> 00:08:28,940
以前的

232
00:08:29,220 --> 00:08:31,477
土豪高官早就玩过了

233
00:08:31,477 --> 00:08:33,510
那同样，我们可以推理

234
00:08:35,080 --> 00:08:36,150
既然

235
00:08:36,730 --> 00:08:38,600
今天的现实生活

236
00:08:38,880 --> 00:08:39,122
或者

237
00:08:39,122 --> 00:08:40,820
今天的平民生活

238
00:08:42,600 --> 00:08:43,730
就是

239
00:08:45,780 --> 00:08:47,660
过去的富豪的生活

240
00:08:52,210 --> 00:08:53,500
那我们可以推理

241
00:08:54,240 --> 00:08:57,010
现在的富豪生活很可能就是什么

242
00:08:57,290 --> 00:08:59,103
将来的平民生活

243
00:08:59,103 --> 00:08:59,880
对不对

244
00:09:02,050 --> 00:09:04,070
那思路就有了

245
00:09:04,350 --> 00:09:07,070
我们可以去观察或者思考

246
00:09:07,420 --> 00:09:10,220
现在的权势人物

247
00:09:10,840 --> 00:09:12,180
他是怎么过的

248
00:09:14,120 --> 00:09:15,400
肯定过得很爽

249
00:09:15,400 --> 00:09:17,960
因为他周围有很多人为他服务嘛

250
00:09:20,060 --> 00:09:20,898
我们去观察

251
00:09:20,898 --> 00:09:21,401
去调研

252
00:09:21,401 --> 00:09:23,580
然后呢，得到一个很棒的方案

253
00:09:23,580 --> 00:09:25,760
只不过这个方案要花一百亿美金

254
00:09:26,040 --> 00:09:28,390
然后我们想办法山寨

255
00:09:28,840 --> 00:09:30,310
卖给平民

256
00:09:31,440 --> 00:09:32,500
山寨版

257
00:09:33,930 --> 00:09:36,280
因为他有权有势的话

258
00:09:37,430 --> 00:09:40,080
必然他周围会有一帮人围着他

259
00:09:40,720 --> 00:09:41,945
拼命去讨好他

260
00:09:41,945 --> 00:09:43,374
让他过得很舒服的

261
00:09:43,374 --> 00:09:44,600
不要说多大的

262
00:09:44,880 --> 00:09:46,143
多大的权势了

263
00:09:46,143 --> 00:09:47,406
你看这个报道

264
00:09:47,406 --> 00:09:48,670
 

265
00:09:50,620 --> 00:09:52,300
他不会办登机牌

266
00:09:52,300 --> 00:09:53,740
都可以坐飞机

267
00:09:54,810 --> 00:09:56,000
他就感叹

268
00:09:56,280 --> 00:09:57,060

269
00:09:57,500 --> 00:09:59,991
自己坐飞机很多次，都不会换登机牌

270
00:09:59,991 --> 00:10:02,151
为什么，周围很多人已经帮他换

271
00:10:02,151 --> 00:10:02,650
帮他

272
00:10:03,480 --> 00:10:04,230
办好了

273
00:10:04,230 --> 00:10:04,980
对不对

274
00:10:06,610 --> 00:10:08,468
但这个方案是比较昂贵的

275
00:10:08,468 --> 00:10:09,481
你要有个秘书

276
00:10:09,481 --> 00:10:11,002
有个助理干嘛的

277
00:10:11,002 --> 00:10:11,340
对吧

278
00:10:12,490 --> 00:10:16,680
那如果能够把中间的过程山寨到我们的

279
00:10:17,840 --> 00:10:19,150
智能系统里面

280
00:10:19,960 --> 00:10:20,999
卖给平民

281
00:10:20,999 --> 00:10:22,039
卖给老太太

282
00:10:22,039 --> 00:10:24,950
比如，一个老太太要去美国看儿子

283
00:10:25,230 --> 00:10:26,723
没坐过飞机

284
00:10:26,723 --> 00:10:27,656
那怎么办呢

285
00:10:27,656 --> 00:10:27,843

286
00:10:27,843 --> 00:10:29,896
那么这个系统可以帮到她

287
00:10:29,896 --> 00:10:30,270
对吧

288
00:10:30,270 --> 00:10:30,456

289
00:10:30,456 --> 00:10:30,830
山寨

290
00:10:31,240 --> 00:10:32,400
卖给她

291
00:10:33,740 --> 00:10:35,878
所以呢，我们不能意淫

292
00:10:35,878 --> 00:10:38,230
而是要真正去观察调研

293
00:10:38,600 --> 00:10:40,726
真正的有权有势的人

294
00:10:40,726 --> 00:10:42,380
他们怎么过的

295
00:10:43,230 --> 00:10:44,290
然后山寨